Michelle Mason Email & Phone Number

East Lyme, Ct, Us

• Providing oversight and support for the management, planning, and execution of all campus recruitment and travel.• Creating and promoting a culture of inclusive excellence that is committed to advancing principles of equity, diversity and inclusion.• Managing and coaching a team of four admissions personnel and creating a collaborative and creative work environment.• Collaborating with faculty and staff regarding the recruitment and retention of students.• Partnering with… Show more • Providing oversight and support for the management, planning, and execution of all campus recruitment and travel.• Creating and promoting a culture of inclusive excellence that is committed to advancing principles of equity, diversity and inclusion.• Managing and coaching a team of four admissions personnel and creating a collaborative and creative work environment.• Collaborating with faculty and staff regarding the recruitment and retention of students.• Partnering with local community organizations, high schools and community college personnel. • Facilitating a data-driven personalized and relevant omni-channel communication plan.• Leading continuous improvement in the utilization of Slate (CRM).• Training staff on all aspects of the admissions process and applicant file, including understanding cognitive, academic achievement, and social-emotional testing.• Contributing to the development of enrollment strategies using, interpreting and applying data toward the effective recruitment and retention of students. Show less

Norwich, Ct And Danielson, Ct

• Lead two admissions teams responsible for attracting and retaining students to achieve college enrollment goals.• Managed departmental budgets, including forecasting revenues, expenses, and allocation of resources.• Developed marketing and recruitment plans to meet the needs of the local community and target populations served at two campuses.• Established collaborative and cooperative relationships with leadership, faculty, and other key stakeholders.• Utilized complex… Show more • Lead two admissions teams responsible for attracting and retaining students to achieve college enrollment goals.• Managed departmental budgets, including forecasting revenues, expenses, and allocation of resources.• Developed marketing and recruitment plans to meet the needs of the local community and target populations served at two campuses.• Established collaborative and cooperative relationships with leadership, faculty, and other key stakeholders.• Utilized complex databases to facilitate recruitment and admissions, and to analyze enrollment information.• Trained, developed, and coached staff to ensure successful team performance and growth. Show less

Philadelphia, Pennsylvania, United States

• Communicated with new employees providing guidance and direction in navigating the onboarding and background drug screening applications while ensuring employees feel valued and appreciated. • Assumed responsibilities as the team lead after just 3 months providing training, support and mentoring of onboarding team. • Provided compliance support to the business by reviewing and adjudicating background checks, screening results, and processing FCRA Adverse Action administration and… Show more • Communicated with new employees providing guidance and direction in navigating the onboarding and background drug screening applications while ensuring employees feel valued and appreciated. • Assumed responsibilities as the team lead after just 3 months providing training, support and mentoring of onboarding team. • Provided compliance support to the business by reviewing and adjudicating background checks, screening results, and processing FCRA Adverse Action administration and management. • Utilized software, spreadsheets, databases, scripts and tools to research and perform duties efficiently. • Maximized individual productiveness by applying management skills to distinguish between low and high priority activities, and built an efficient and systematic approach in carrying out duties. • Collaborated with the team to improve service and identifying improvements to processes and procedures. Show less

West Haven, Ct

• Developed yield and retention strategies to recruit, admit and sustain student interest in study abroad.• Collaborated with other campus units to develop and strengthen policies and protocols related to student health, safety, and wellness.• Directed strategies that optimized study abroad enrollment and yield goals.• Reviewed applications, interviewed applicants, and made admittance decisions.• Coordinated and scheduled activities focusing on recruitment and admissions for… Show more • Developed yield and retention strategies to recruit, admit and sustain student interest in study abroad.• Collaborated with other campus units to develop and strengthen policies and protocols related to student health, safety, and wellness.• Directed strategies that optimized study abroad enrollment and yield goals.• Reviewed applications, interviewed applicants, and made admittance decisions.• Coordinated and scheduled activities focusing on recruitment and admissions for study abroad.• Established high level of student engagement through study abroad advising, recruitment, and pre-departure events.• Acted as the primary point of contact to support and guide family members of students interested in, or studying abroad.• Created and implemented marketing, social media, and communication plan.• Ensured highest standard of student services were offered. Show less

New Haven, Ct

• Managed the application process and components for submission to meet quality and compliance standards required by the Connecticut Office of Higher Education for a new school. • Collaborated with leadership and developed and reviewed materials for school's policies and procedures.

West Haven, Ct

• Developed and implemented a marketing and recruitment strategy that increased Study Abroad enrollments by 98% in less than a year.• Implemented a new process to focus on parent education and engagement during the study abroad preparation and established a comprehensive parent orientation. • Collaborated with faculty and stakeholders in course development which led to a 100% increase in Service Learning course offerings. • Directed collection of all necessary credentials and… Show more • Developed and implemented a marketing and recruitment strategy that increased Study Abroad enrollments by 98% in less than a year.• Implemented a new process to focus on parent education and engagement during the study abroad preparation and established a comprehensive parent orientation. • Collaborated with faculty and stakeholders in course development which led to a 100% increase in Service Learning course offerings. • Directed collection of all necessary credentials and documents for prospective study abroad students. Show less

West Haven, Ct

• Surpassed goals and increased graduate numbers by 60% in less than three years.• Utilized statistical data to plan and execute a lead generation strategy. • Oversaw two expense budgets estimated at $450K. • Ensured proper adherence to college policies and procedures. • Developed and implemented a high touch recruitment strategy utilizing Salesforce TargetX system.• Streamlined processes and broke down communication barriers across departments. • Created a successful… Show more • Surpassed goals and increased graduate numbers by 60% in less than three years.• Utilized statistical data to plan and execute a lead generation strategy. • Oversaw two expense budgets estimated at $450K. • Ensured proper adherence to college policies and procedures. • Developed and implemented a high touch recruitment strategy utilizing Salesforce TargetX system.• Streamlined processes and broke down communication barriers across departments. • Created a successful, goal-oriented team through mentorship, training and development, and year-round performance assessment.• Directed digital marketing activities and utilized google analytics for marketing planning. • Established and maintained relationships with corporate partners to benefit the growth of graduate programs. Show less

• Oversaw the satellite campus while implementing and executing corporate outreach and programming initiatives at the main campus and managing staff at both locations. • Increased revenue by $2MM at the satellite campus, followed by doubling to $4MM at the main campus.• Collaborated with faculty and stakeholders in the creation and administration of new programs.• Established and maintained relationships with corporate partners and workforce agencies to build awareness… Show more • Oversaw the satellite campus while implementing and executing corporate outreach and programming initiatives at the main campus and managing staff at both locations. • Increased revenue by $2MM at the satellite campus, followed by doubling to $4MM at the main campus.• Collaborated with faculty and stakeholders in the creation and administration of new programs.• Established and maintained relationships with corporate partners and workforce agencies to build awareness, determine the needs of the regional workforce, and benefit program growth. • Identified emerging trends and conducted needs analyses for new program development opportunities. • Delivered weekly and monthly recruitment and enrollment reports to keep inform stakeholder decisions.• Developed content for publications, social media, and advertising for lead generation and awareness building. Show less

• Oversaw operations and managed staff at the New London satellite campus. • Responsible for lead generation, student recruitment, enrollment and retention.• Negotiated contracts and developed strategic partnerships with regional organizations and professional societies.• Identified, developed, and executed innovative programming for revenue growth.• Created and implemented a robust communication plan and partnered with marketing in developing an integrated marketing plan… Show more • Oversaw operations and managed staff at the New London satellite campus. • Responsible for lead generation, student recruitment, enrollment and retention.• Negotiated contracts and developed strategic partnerships with regional organizations and professional societies.• Identified, developed, and executed innovative programming for revenue growth.• Created and implemented a robust communication plan and partnered with marketing in developing an integrated marketing plan. • Partnered with leadership on multiple search committees for prospective employees and assisted with interview itineraries and logistics.• Partnered with development personnel to help cultivate donors and assisted in fundraising for events and scholarships. Show less

Director of Marketing and Recruitment June 2000-April 2002• Responsible for all recruitment and marketing functions for the satellite campus in New London. • Produced leads through advertisements, cold calls, referrals, direct mailings, social media, and events.• Effectively marketed, networked and built relationships with businesses, chambers of commerce, and community organizations. • Represented the organization at job fairs, seminars, and networking events,… Show more Director of Marketing and Recruitment June 2000-April 2002• Responsible for all recruitment and marketing functions for the satellite campus in New London. • Produced leads through advertisements, cold calls, referrals, direct mailings, social media, and events.• Effectively marketed, networked and built relationships with businesses, chambers of commerce, and community organizations. • Represented the organization at job fairs, seminars, and networking events, and presented in front of multiple sized audiences.• Collaborated with marketing in development of collateral and advertisements. Show less

Bachelor Of Arts - Ba, Communication

Mba

Project Management Certificate