-Research marketing trends and data. Provide expert information regarding promotions, branding, media channels, and other key information for marketing success. Guides the implementation of marketing strategies for various products and services.-Provide marketing expertise to clientsResearch industry, markets, demographics, trends, sales results, and other data related to the client's products or services-Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materialsCreate detailed reports with research findings and analysis to inform marketing strategiesProvides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategiesRecommends specific marketing approaches and spending budgets to achieve the client's desired sales goals-Helps come up with new product and service offerings to increase shares in new or existing marketsAssist owners, sales, and marketing managers in coming up with focused branding, positioning, and marketing tools for each product or service.-Works within the client's budget to produce effective promotional materials and advertising opportunities-Track sales and feedback and adjusts marketing strategies as necessary-Establishes marketing tracking methods to help each client evaluate performance over time

A premier wine education and networking organization, Women For WineSense offers members and program attendees the opportunity to learn more about wine appreciation in a welcoming atmosphere, to meet and interact with pivotal women in the wine industry, and to share information across a nation-wide network of chapters. The organization also supports the professional development of industry members and aficionados through networking, events, and roundtables that share best practices and help to problem solve issues of common interest.

Responsible for spirited leadership and communication of the vision for both companies driving the development of short and long-term strategies for growth and business development. Established annual sales reports summarizing the progress of short and long-range goals and objectives working to maximize revenue and minimize operational costs with consistent budget analysis. Oversaw preparation of the yearly budget, regular variance statements, and winery construction project budget. Created fresh, new product marketing strategies to encourage consumer engagement.Proactively hired bright, positive, loyal, and passionate employees. Inspired collaboration, empathy, trust, and innovative approaches for sales, marketing, and winemaking built on sustainable food products and programs.Guided administrative and technology software platforms for enhanced POS, web design, e-commerce, SEO, website analytics, graphic design, email, and social media marketing, content, and video.Championed the messaging, branding, advertising, press development, and media opportunities guiding content, production, and distribution of all marketing and publicity materials.

Provided leadership and strategy to establish sales goals, customer metrics, best practices, integrative marketing, and business operations for top-line growth and development of both wine and olive oil companies utilizing a sustainable business model. Built the direct-to-consumer annual business plans that created a highly competitive, brand-significant model to expand consumer awareness via social media and e-commerce. Included product and program differentiation that considered important customer segments (millennials and boomers). Provided integrated marketing through consumer touchpoints that optimized content for platforms and devices. Utilized rich data to answer specific marketing questions and goals by utilizing inbound marketing and engaging today’s connected customers building stronger brand loyalty and trust. Assisted with creative insight and design for the overall winery aesthetic to capitalize on brand development and awareness. Identified and implemented technology solutions for sales, club membership, email marketing, fulfillment, event planning management including high profile Grammy Foundation and Farm Aid events, and CRM including launching a new website. Created, built, and delivered a cohesive company story and message for customers to connect with, experience and ultimately become part of the Trattore family through membership and regular visits to the winery and website. Project-managed the design elements of the winery construction project from 2011 through to the grand opening in October 2015.

Determine the key areas of service to pursue and develop value propositions and pitches for winery clients related to TastingRoom.com.Build winery client satisfaction processes for B to B and B to C cross-functional support between Business Development and Operations.Ensure BD receives appropriate tools to ensure team is well positioned in the agreed areas at the TR.com organization.Build on other general Business Development projects that may arise and champion the BD service/product offerings.Operations and communications strategy building consensus and developing cross-functional account teams with partners and managers for key winery accounts where needed.Work collaboratively to determine the client targeting relationship plans for the account team and help to drive the relationship with the client. Coach, problem solve, and guide cross-functional teams on identifying and winning new opportunities within the client, providing support and driving the sales pipeline on nominated priority accounts via salesforce.com.Project manage BD business client opportunities where needed.

Contributed to $100m in revenue, responsible for developing and executing strategic plans to capture major net new business that provided a multi-year sell-thru revenue stream for Sun’s products/services via the partner channel.Established partnerships between multiple channels internally and externally developing sales and marketing communications for contract negotiations.

Led retail sales opportunities across 16 states increasing Sun's retail revenue by 100% in FY05.Drove new business into financial services (banks, capital markets, insurance) and retail industries growing by 30%.

*Drive and lead retail business development sales opportunities across 16 states in the southern United States increasing Sun's retail revenue by 100% in fiscal year 2005.

*Sun's mid-market is the fastest growing and most profitable in the past 12 months.*Lead global mid-market retail vertical increasing revenue annually by 35% in FY03.*Manage ISV, Mid-Tier SI, and VAR partner recruitment and relationship globally for retail mid-market, $150M+ in retail business initiatives with goal to double business in FY04.*Create selection and qualification of Sun’s mid-market Retail Specialty Program increasing partner sales and support by 100%.

Led 3 of Sun's top 7 global System Integrator account teams (Accenture, Bearing Point,CSC) teams producing go-to-market programs increasing sales productivity by 20% in FY02.Teamed with SI's to build “Global Solutions Alliance" programs around CRM, ERP, and Storage Solutions, and Managed Services.Promoting "voice of the customer" and "program delivery excellence" by incorporating Six Sigma programs into strategic partner initiatives growing revenue by $120M in FY02.

Customer advocate and liaison between executive-level engineering teams and Y2K strategic and global accounts including AT&T, Motorola, Alcatel, and Shell communicating and removing dissatisfaction from Y2K mandates providing savings to the customer over $100M.Provided escalation path for issues arising from sales/field support as well as technical and functional assistance relating to Sun products and customer implementation of Y2K solutions.

Led operations for new product introduction team delivering high availability products to Telco and ISP markets. Launched six weeks early to schedule on Sun's Netra T products now over a billion dollar business for Sun in volume systems group. Played a key role as part of the Business Team for Network Systems' Server products developing concepts, securing the funding for, and delivering a coherent product roadmap for the Telco market place. First NEBS level 3 certified product spawning Sun's most successful volume products division.

Partnered and collaborated with Sun Engineering teams in the United Kingdom (as part of Sun's first international acquisition) overseeing critical customer accounts for the fault-tolerant telecommunication business. Improved internal communications and increased the customer satisfaction index by 80% in the first three months.