Senior Marketing Associate
Supervised marketing team, delegated tasks, reviewed assets, maintained and prioritized incoming creative requestsOversaw photography, graphic design and video asset development for new and existing productsBrainstormed and supported the implementation of cross-channel marketing campaignsCollaborated to create and develop visual assets for new products, catalogs, packaging, print advertisements, POS displays, asset management, sell sheets, manuals, FAQ sheets, and… Show more Supervised marketing team, delegated tasks, reviewed assets, maintained and prioritized incoming creative requestsOversaw photography, graphic design and video asset development for new and existing productsBrainstormed and supported the implementation of cross-channel marketing campaignsCollaborated to create and develop visual assets for new products, catalogs, packaging, print advertisements, POS displays, asset management, sell sheets, manuals, FAQ sheets, and tradeshowsCreated and optimized digital initiatives for e-commerce brand pages, digital ads, influencer partnerships, social media content, website relaunch, and eblastsMaintained, improved and implemented branding standardsCoordinated photoshoots and video production for social media, recipes, and informative guidesResearched, guided and provided inspiration for storyboards, photography and videographyCreated performance management, SOP’s and best practices documentationSourced, quoted, and managed external vendors Show less