Proven sales and marketing leader with over 20 years of hospitality experience with specialties in catering, group sales and marketing leadership. Oversight of Sales, Catering, Advertising, Public Relations, Revenue Management and Reservations disciplines. Current responsibilities include direction of sales team in 5 star luxury segment and the budgeting/goal setting responsibilities associated. In addition to recruitment and ongoing sales training, have handled direct sales responsibility for international territory and key accounts. Earned President's Club distinction 3 times for individual sales performance.Serve as mentor and classroom trainer for Four Seasons with focus on Business Etiquette, Effective Communication and Negotiation Skills. Previous Director of Sales and Marketing roles in 4 Diamond independently branded property environments in North Carolina and Cambridge, MA where responsibilities included a brand re-launch, advertising and public relations and the sales effort for group, transient and catering sales. Specialties: Contract negotiation, Brand management, Direct Sales. Excellent understanding of yield management techniques, digital marketing, SEM, SEO, content marketing and sales administration. Over 10 years of catering/event planning experience prior to executive property role.