Michelle Snyder Email & Phone Number

Belle Haven, Va, Us

Alexandria, Virginia, United States

• Oversees company operations and strategic marketing and communications• Manages relationships with content partners and instructional designers• Possesses fiscal responsibility for company

Alexandria, Va

• Owns majority share of leadership and talent management boutique consulting firm with wide variety of clients in both public and private sectors.• Oversees entire company, including but not limited to, operations, client experience, business development and marketing and communications.• Possesses fiscal and budgetary authority for company.

Alexandria, Va

• Developed and executed annual, comprehensive, strategic communications plan and associated timelines. • Directed social media program, emphasizing generation of meaningful, visual content to gain followers, improve engagement with targeted audiences and reach influencers.• Oversaw media relations program. Developed and maintained relationships with editors and reporters with large variey of print and digital publications. Served as spokesperson and resource to media. Secured interviews and briefs senior executives. Oversaw creation of variety of media-oriented resources. Administers in-depth analyses of media coverage for association executives.• Managed all aspects of U.S. messaging program that includes qualitative and quantitative testing and member socialization revolutionizing communications to job seekers.• Launched and oversaw in-house video production capability to enhance public relations and social media programs and thought leadership.• Developed wide variety of print and digital collateral, including brochures, FAQs and professionally produced videos directed to variety of audiences.• Contributed articles to association publications.• Oversaw all aspects of association's national professional awards programs.• Led social responsibility at national and grassroots levels. Created educational programs and other resources. Is primary liaison to national philanthropic partners.• Engaged with member volunteers, including members of the board of directors. Presented at board, committee and chapter meetings. Was primary staff liaison to public relations, industry marketing and social responsibility committees.• Managed and mentored staff, and possessed budgetary responsibility.

Mclean, Va

Continued former role as manager of corporate communications with NJVC, a $450-million information technology services provider to the federal government, specializing in support to intelligence and defense agencies, in a consultant capacity.

• Developed and executed annual, comprehensive, strategic external communications plan for company (e.g., media and industry analyst outreach, social media engagement, Internet, awards and speaking engagements) with effectiveness measured via use of variety of analytical tools (quantitative and qualitative). Possessed budgetary responsibility for all external communications programs and managed relationship with company’s public relations (PR) agency of record. • Oversaw media outreach efforts and developed meaningful relationships with technology trade and business media and bloggers. Managed company PR campaigns and product/service launches. Wrote and distributed news releases and contributed guest-authored articles and editorial pieces, arranged meetings and/or interviews, developed messaging targeted to specific audiences, pitched story ideas and developed supplemental, media-oriented resources. Provided media and messaging training to company executives and subject matter experts (SMEs).• Managed industry analyst outreach program and served as primary contact for analysts.• Directed social media program, and ensured it corresponded with corporate strategies. • Prepared speeches, briefings, PowerPoint presentations, internal communications and other correspondence for company executives.• Oversaw collateral development and served a key member of team that developed marketing programs in support of corporate initiatives and new product launches.• Developed white papers, translating technical information into digestible content for targeted audiences.• Developed corporate Internet site and managed all aspects of its launch. Was key member of Internet team and regularly contributed content. • Created and managed content of company Intranet site.

Alexandria, Va

• Oversaw media relations. Developed relationships with editors and reporters at national newspapers, business publications, staffing and human resources (HR) trade news media and bloggers. Served as spokesperson and resource to media. Recruited SMEs, and developed grassroots communications plan for affiliated chapters across the United States. Created first-ever media relations outreach plan for annual convention and trade show that resulted in excellent attendance and coverage of convention activities in targeted media.• Managed $1-million, annual staffing industry marketing and advertising campaign, “Why Staffing?/Why ASA?,” targeted to HR executives. • Developed variety of PR materials, including news releases and advisories, brochures and Website content. Contributed articles to association magazine and various newsletters.• Directed national staffing employee of the year outreach program, which resulted in substantial news media coverage.• Possessed budgetary responsibility and accountability for all PR programs.

Herndon, Va

• Oversaw strategic communications direction, managed and mentored staff and regularly interfaced with council officers, senior staff and members of board of directors. • Led media outreach program. Monitored evolving media landscape and coverage. Developed and maintained relationships with technology, business and local media. Served as spokesperson and resource to media. Oversaw media relations at large-scale events, which involved keynote presentations by nationally recognized business or political leaders. Managed relationship with organization’s PR agency of record. Recruited subject matter experts and provided media training to senior officers. • Provided vision and final approval for all internal and external communications products, including bi-monthly magazine, Website content and design, membership marketing materials and e-newsletters and other digital products. Determined editorial calendar for magazine and contributed content, including opinion pieces for senior leadership. • Led the development and implementation of comprehensive council re-branding initiative. Oversaw new messaging, logo, graphic style guide, Website, magazine design, e-letter design and other communications products and templates. • Developed and implemented legislative communications/advocacy strategy. In conjunction with public policy department, created and implemented communications plan to position council as the voice of technology before key decision makers in Commonwealth legislature, Virginia governor’s office and state and federal agencies. Created communications to effectively convey importance of legislative issues to business community to mobilize members to action. • Wrote speeches for and provided coaching to senior officers. • Possessed budgetary responsibility for department.

Washington, Dc

• Developed first strategic communications plan for trade association.• Created and led media relations program for 38,000-member professional association. Counseled board of directors and senior staff on PR strategy. Established and maintained relationships with key members of the architecture and interior design trade, business and consumer media to ensure message placement. Wrote and disseminated news releases, news advisories and other materials. Oversaw media tours with senior officers.• Created and managed grassroots communications program. Served as conduit between headquarters and 48 chapters. Developed comprehensive communications training program, training guides and other resources for chapter leaders and national spokespeople.• Partnered with government affairs team and state coalitions to manage legislative communications. • Media trained senior officers, national spokespeople and chapter leaders. Recruited and managed spokespeople.• Raised society’s profile by coordinating media sponsorships for association national events.• Built and leveraged productive relationships with allied industry organizations.• Served as key member of internal team that developed editorial calendar for magazine. Contributed content and proofread magazine, white papers and other publications.• Oversaw planning, execution, budget and contract negotiations for high-profile, annual awards gala and other special events.• Coordinated onsite presence, including media outreach strategy, and managed society’s brand at industry trade shows. Staffed shows.