Michelle Snyder Email & Phone Number

Belle Haven, VA, US

Alexandria, Virginia, United States

• Oversees company operations and strategic marketing and communications
• Manages relationships with content partners and instructional designers
• Possesses fiscal responsibility for company

Alexandria, VA

• Owns majority share of leadership and talent management boutique consulting firm with wide variety of clients in both public and private sectors.
• Oversees entire company, including but not limited to, operations, client experience, business development and marketing and communications.
• Possesses fiscal and budgetary authority for company.

Alexandria, VA

• Developed and executed annual, comprehensive, strategic communications plan and associated timelines.
• Directed social media program, emphasizing generation of meaningful, visual content to gain followers, improve engagement with targeted audiences and reach influencers.
• Oversaw media relations program. Developed and maintained relationships with editors and reporters with large variey of print and digital publications. Served as spokesperson and resource to media. Secured interviews.
• Managed all aspects of U.S. messaging program that includes qualitative and quantitative testing and member socialization revolutionizing communications to job seekers.
• Launched and oversaw in-house video production capability to enhance public relations and social media programs and thought leadership.
• Developed wide variety of print and digital collateral, including brochures, FAQs and professionally produced videos directed to variety of audiences.

Mclean, VA

Continued former role as manager of corporate communications with NJVC, a $450-million information technology services provider to the federal government, specializing in support to intelligence and defense agencies, in a consultant capacity.

• Developed and executed annual, comprehensive, strategic external communications plan for company (e.g., media and industry analyst outreach, social media engagement, Internet, awards and speaking engagements) with.
• Oversaw media outreach efforts and developed meaningful relationships with technology trade and business media and bloggers. Managed company PR campaigns and product/service launches. Wrote and distributed news.
• Managed industry analyst outreach program and served as primary contact for analysts.
• Directed social media program, and ensured it corresponded with corporate strategies.
• Prepared speeches, briefings, PowerPoint presentations, internal communications and other correspondence for company executives.
• Oversaw collateral development and served a key member of team that developed marketing programs in support of corporate initiatives and new product launches.

Alexandria, VA

• Oversaw media relations. Developed relationships with editors and reporters at national newspapers, business publications, staffing and human resources (HR) trade news media and bloggers. Served as spokesperson and.
• Managed $1-million, annual staffing industry marketing and advertising campaign, “Why Staffing?/Why ASA?,” targeted to HR executives.
• Developed variety of PR materials, including news releases and advisories, brochures and Website content. Contributed articles to association magazine and various newsletters.
• Directed national staffing employee of the year outreach program, which resulted in substantial news media coverage.
• Possessed budgetary responsibility and accountability for all PR programs.

Herndon, VA

• Oversaw strategic communications direction, managed and mentored staff and regularly interfaced with council officers, senior staff and members of board of directors.
• Led media outreach program. Monitored evolving media landscape and coverage. Developed and maintained relationships with technology, business and local media. Served as spokesperson and resource to media. Oversaw media.
• Provided vision and final approval for all internal and external communications products, including bi-monthly magazine, Website content and design, membership marketing materials and e-newsletters and other digital.
• Led the development and implementation of comprehensive council re-branding initiative. Oversaw new messaging, logo, graphic style guide, Website, magazine design, e-letter design and other communications products and.
• Developed and implemented legislative communications/advocacy strategy. In conjunction with public policy department, created and implemented communications plan to position council as the voice of technology before.
• Wrote speeches for and provided coaching to senior officers.

Washington, DC

• Developed first strategic communications plan for trade association.
• Created and led media relations program for 38,000-member professional association. Counseled board of directors and senior staff on PR strategy. Established and maintained relationships with key members of the.
• Created and managed grassroots communications program. Served as conduit between headquarters and 48 chapters. Developed comprehensive communications training program, training guides and other resources for chapter.
• Partnered with government affairs team and state coalitions to manage legislative communications.
• Media trained senior officers, national spokespeople and chapter leaders. Recruited and managed spokespeople.
• Raised society’s profile by coordinating media sponsorships for association national events.