Using a modern approach, Bee Young Communications and Marketing was founded in 2020, with the idea for the boutique marketing agency formulated years prior to. Bee Young Comms strives to create, improve and amplify your brand with intelligent strategy. We smartly craft messaging and build solid relationships. We focus on:• Public Relations• Social Media• Content Marketing• CoachingBee Young Comms work with B2B and B2C clients coast to coast. A variety of Bee Young Comms clients include those in retail, collegiate athletics, a national college football award, engineering, residential real estate, higher education, healthcare, and commercial real estate.

• Developed the marketing strategy and managed social media channels for USF, including USF Health. • Oversaw all USF Health social media efforts at the outset of the COVID pandemic.• Created and hosted the Medical Matters partnership with the City of Tampa (11th largest media market nationally. • In first 6 weeks of the pandemic, content exceeded 2 million impressions and 1 million engagements. • Hosted and produced 50 Facebook Lives and 15 Instagram Lives during that span with physicians and leadership experts.• Overall social media following grew 35 % over three years, including a 506 % increase in video views on Facebook and a 241 % increase in Twitter impressions.• Strategically planned all USF Health social media campaigns, coordinating a monthly message calendar which included 5 social media platforms. • Produced 225+ Facebook Lives, developing a Health and Wellness series from scratch.• Utilized Hootsuite Team and Meltwater/Sysomos as well as individual platforms to produce robust social media analytics reports.• Wrote and edited a series of grateful patient stories for the USF Health website and Development, including photography and video.• Developed and presented a detailed social media training session to faculty, physicians and administration.• Established and implemented strategic campaigns to both promote the university brand and enhance engagement across many different platforms. • In 2017, researched, selected, and established Meltwater/Sysomos as the social media analytics tool campus-wide, including training and establishing a network of users. Network included more than 853,000 followers across three USF campuses.• Social media leader as part of crisis communications team that successfully managed Hurricane Irma.

• Worked remotely to assist with communication and marketing efforts• Coordinated and focused on talent acquisition for executive searches and placement• Communicated directly with President and CFO to place top-notch, experienced employees

• Member of Senior Executive team. Managed Public Relations and Social Media for NCAA Division I Athletic program in the Bay Area.• Served as department’s official spokesperson and directed internal and external communication. • Managed 20 direct reports (3 full time, 17 students) and 13 “EyeBronco” reporters.• Created 10 social media sites: Twitter, Bronco Blog, Vine, YouTube, Facebook, Pinterest, Tumblr, Instagram, Google+, & LinkedIn.• Established EYEBRONCO digital initiative on SCU Athletics’ YouTube channel. Served as Executive Producer of Bronco Weekly Sports Wrap.• Cultivated relationships with Mercury News and SF Chronicle as well as ESPN, Fox, CBS, and numerous national media outlets.• Website director for www.SantaClaraBroncos.com, including Fanatics online retail store which saw a 130% profit increase in less than two years.• Negotiated website contract switch, which saved SCU $14,000 a year; and then designed re-launch in 2013.• Oversaw the Bronco Radio Network including personnel hiring and contract negotiations.• Managing editor of printed/digital quarterly athletic magazine.• Met with potential recruits in a number of sports as well as interviewing potential staff and coaches.

Assistant Athletic Director 2003-08• Directed strategic media relations efforts for NCAA Division I teams, including acting as liaison to White House staff for team visit.• Served as the official spokesperson for high profile athletes, coaches, and administrators.• Implemented department-wide media training program, coordinated with School of Communications and industry experts. In addition, designed one-on-one public speaking assistance program for athletes and coaches. Mentored those who had communication challenges.• Placed stories on national media outlets, including ESPN and CBS as well as NY Times, LA Times, USA Today, and Sports Illustrated.• PR Liaison at 2004 Athens Olympics; provided stories and coverage for 21 athletes. Contingent won nine medals, including five gold medals.• Creative director for highly acclaimed statewide P.R./billboard campaign for three National Athletes of the Year.• Met with potential recruits in a number of sports as well as interviewing potential staff and coaches.Director of Planning and Special Projects (2000-03)