Segments Marketing - New To Canada

- Client: RE/MAX, goeasy, Ryerson University - The Chang School, Angelcare (including Playtex), Pet Valu, Mother Parkers, SkipTheDishes, Movember

- Client: Kimberly-Clark (Baby and Child Care portfolio – Huggies, Pull-Ups, GoodNites)- Developed and led strategic media plans from beginning to end (strategy, tactical planning, execution, reporting, plan optimization), which were based on insights from competitive and consumer research, to drive business goals and maintain competitive share of voice in the Diapers, Training Pants and Wipes categories - Worked closely with internal specialty teams to maximize budget, as well as maintained current knowledge of media landscape and vendor capabilities to deliver on results that tie back to increasing ROI and sales - Managed relationship and work streams with the brand team, agency partners (creative and PR), internal specialty teams (digital, social, SEM, SEO, TV) and US counterparts for streamlined communication and shared learnings - Led and mentored Associates to grow their media and business skill sets, as well as managed their workload - Responsible for the set-up and implementation of Data Driven Marketing (DDM – programmatic buying) for Huggies, the first K-C brand scheduled to execute in Canada, to enhance media performance to deliver on business goals - Took initiative to upgrade process for tracking pixel implementation, which translated to consistency and clarity for internal and external teams, as well as improved media performance and reporting due to minimal downtime

- Client: Rogers (Residential, Small Business, Rogers Platinum Mastercard)- Addressed client objectives while fulfilling corporate spend commitments- Oversaw and managed all project work streams and communications to ensure deliverables were met for multiple lines of businesses - Maintained knowledge of telecommunication landscape and its rapidly changing offerings to be agile - Collaborated with Rogers’ internal media team to develop integrated media plans- Considerably improved the dynamics of our relationship with the creative agency by introducing in-person weekly status and by increasing level of communication for more collaborative plans

- Client: L’Oréal (Luxury portfolio – Fragrance/Skin Care/Makeup (i.e. Lancome, Armani, YSL)), Chanel, CARA (Harvey’s, Montana’s, Kelsey’s), Scotts Lawn Care - Key accounts were CPG (L'Oréal and Chanel) - Planned and executed digital campaigns with MEC's transition to "hybrid" planner business model, which allowed me to deliver better strategies and plan optimizations due to insights gained from a holistic perspective - Negotiated magazine corporate rates to remain flat vs year ago, even with decreased media spend - Prepared quarterly competitive reviews to gain insights to refine plans

- Client: RBC (Mortgages, Credit Card, Banking Account, Branch Openings, Cultural Markets), Bayer Crop Science - Grew from playing a support role as an intern to the day-to-day client contact on RBC accounts, which had a combination of awareness and acquisition marketing goals and range of budgets - Supported team by maintaining financial documents (billing, blocking charts, POs) and ongoing reports (competitive and post reports), drawing insights in data pulls, and aiding in developing holistic media plans - Planned with agility to respond creatively based on market dynamics to protect RBC’s competitiveness (i.e. be top of mind for mortgage interest rates, especially with first time home buyers)