Michelle Ford Email & Phone Number

United States

116 One Madison Plaza, Suite 2100

Strategically Lead Marketing and Public Relations Operations for 10,000+ Units• Continuously provide dynamic seminars to motivate and empower our team, fostering a culture of learning and growth.• Successfully introduced CRM software, revolutionizing our ability to track and measure ROI and performance across our diverse portfolio.• Pioneered the development and launch of the Heritage Properties App, delivering an exceptional digital experience to our clients and residents.• Strategically integrated artificial intelligence technologies across our entire portfolio, enhancing operational efficiency and customer satisfaction.• Authored informative Heritage Manuals covering RentCafe utilization, social media best practices, and renovation guidelines, ensuring standardized excellence across the organization.• Formulated and executed highly effective marketing strategies, contributing to the success of over 50 communities under management.• Skillfully draft and distribute Heritage-branded press releases, maintaining a strong presence in the media landscape.• Vigilantly oversee and provide valuable support for managing the online reputation and social media presence of 50 communities, enhancing their visibility and reputation.

Biloxi Area, Mississippi

•Exceeded net revenue goals•Achieve renewal/retention goals•Achieve New Sales Presentation and cold call goals•Develop and maintain close relations within an assigned territory in order to exceed customer expectations•Responsible for ownership of the account management and renewal strategies•Develop, present and implement success planning tool monthly to Sales Manager•Coordinate and communicate with appropriate Account Executive on service plans, renewals and production issues•Conduct scheduled sales/service meetings with decisions makers of business portfolio•Evaluate client performance and identify at risk advertisers•Mandatory participation and involvement in industry related activities•Assist in the collection of current monies and past due accounts when needed

Dawn Properties