Michelle Stolerman Email & Phone Number

Santa Monica, Ca, Us

Partner Content Experiences Delivering feeds & integrations that enable the discovery of Disney & Hulu content on partner devices via configurable and scalable service-side platforms.

Santa Monica, Ca, Us

Content Management, Experience Management Tools, Partner Content Syndication

El Segundo, Ca, Us

• Managed metadata vendor relationships and integration efforts for Entertainment Systems (Gracenote, Rovi, Common Sense Media, Rotten Tomatoes, IMDB); providing technical insight into daily operations, scope, quality and SLA compliance.• Streamlined communication with metadata vendors to ensure on-time and accurate delivery of new metadata for high priority business initiatives • Analyzed product and media system workflows for Linear, VOD, OTT platforms to troubleshoot poster/metadata coverage issues and identify bottlenecks in order to apply efficient short-term workarounds, while also planning long-term solutions. • Improved poster coverage on linear and VOD content from 55% to 75% from March 2016 to June 2016.• Increased season/episode metadata coverage by 58% from March 2016 to June 2016.

Los Angeles, Ca, Us

• Established the business and functional requirements for the music operations platform, processes and content management system to build Flipagram’s new music clip catalog and associated tools.• Defined the building of an automated ingestion pipeline that managed weekly ingestion of hundreds of thousands of songs.• Delivered detailed requirements and business logic for a catalog rights management system that ensured contractual compliance with international licenses from labels and publishers for clip use.• Involved in full lifecycle of establishing partnerships with labels and publishers from contractual negotiations and reviewing content contracts for operational, reporting, security, and product requirements through to content availability in the Flipagram catalog.• Removed technical impediments to contract negotiations by drafting Flipagram’s White Paper and facilitating engineering technical due diligence.• Reduced litigation risk for the business by creating documentation and strategy to meet contractual obligations.• Setup and onboarded all label partners - Sony, Universal, Warner, Orchard and Merlin's 20+ members - testing, delivery, processing of content.• Oversaw development of the music platform and catalog by producing roadmap documentation, writing requirements, as well as creating and managing the music engineering backlog in JIRA, which included:• Infrastructure for receiving, storing and processing millions of digital media assets.• Database with robust metadata which satisfied reporting and product requirements.• Tools to track and manage content, takedowns, label/publisher licensing rights, content programming, etc. to make new releases and high priority clips available for distribution to end users.• Educated tech teams on music industry standards (e.g., DDEX, copyrights, UPC, ISRC, licenses, identifiers, etc.) which increased the collective knowledge of the company.

• Dedicated point of contact for more than 25 distribution partners including Universal, Warner, Sony, and numerous large Indies, as well as continued support for internal teams. • Identified systematic data integrity issues affecting Myspace Music catalog, ingestion processing problems and gaps in the content management toolset. Provided requirements for new tool features to enhance processing stability and efficiency. Boosted content processing reliability from 60 percent to 80 percent.• Controlled content management from the point content agreements were executed. Facilitated process for receiving and ingesting new content and metadata from partners, which included: FTP setup, deliver, XML mapping, copyright verification, monitoring encoding and processing workflow for Myspace bitrate and codec standards for desktop and mobile streaming, deploying to CDN and edge servers (Akamai and Edgecast), storage and archiving of source content, ensuring license enforcement through territory and mobile restrictions, and exposing new media to web producers. Onboarded audio and video catalogs for over 20 new partners to Myspace platform.• Triaged and independently resolved reported issues using the proprietary MySpace Music SQL-based content management tools (metadata, rights management, media processing status, errors logs), reducing need for engineering resources.• Spearheaded and managed high-impact projects and processes such as new tool features, new content delivery standards, and more frequent data clean-ups. Two-thirds of affected distributors were migrated to new DDEX standard XML. Provided visibility into ingest, encode and deployment processes. Established autonomous troubleshooting of reported issues.• Led the charge to create training documents and educate partners in content management tools and processes.

• Established internal and external relationships with distribution partners, Engineering, Legal Counsel, Finance, Support Operations, and Editorial/Marketing teams which sped up resolutions to reported content requests. • Defined and documented baseline operational procedures for the Content Ops team.• Investigated reported content issues using content management tools and MySpace.com.• Managed all deadlines and ensured timely delivery for processing and ingesting content. Over 95 percent of marketing campaigns, promotions and new releases delivered on time for partners.• Initiated improvement of the content management toolset by working with media engineering and database teams to allow for autonomous troubleshooting of reported issues.• Aided Content Product team in identifying systemic data integrity issues affecting the MySpace Music catalog. • Maintained high-profile artist relations and conducted content-related research projects as necessary.

Sunnyvale, Ca, Us

• Enhanced site content by integrating music videos in critical Y! Music News stories to increase engagement.• Edited and published selected Y! Music blogs.• Identified library media alongside the editing team for use in upcoming artist segments.• Fulfilled in-house requests and maintained quality control of physical and digital music library.