Michelle Tweed Email & Phone Number

Valencia, Es

Remote

Management of budgets, timelines, scope, and clients in educational technology projects. The projects include the development of e-learnings or educational materials, both offline and online, in various software/learning management systems (LMS) for clients such as schools, universities, and other institutions.Responsibilities:● Manage budgets of over $2M, identifying cost savings and exceeding profitability targets.● Develop and monitor schedules for over 12 projects, ensuring… Show more Management of budgets, timelines, scope, and clients in educational technology projects. The projects include the development of e-learnings or educational materials, both offline and online, in various software/learning management systems (LMS) for clients such as schools, universities, and other institutions.Responsibilities:● Manage budgets of over $2M, identifying cost savings and exceeding profitability targets.● Develop and monitor schedules for over 12 projects, ensuring timely delivery and quality, while identifying workflow efficiencies and conducting risk analysis.● Lead client communications related to project progress.● Supervise remote teams of 50+ Subject Matter Experts (SMEs), instructors, editors, and other freelancers.● Recognized as a "standout performer" in quarterly meeting. Show less

Panama

Responsible for super premium and specialty channel exclusive brands in Nestlé Purina Central America and Caribbean. Led strategic marketing initiatives focused on increasing sales, profitability, market share, and brand recommendation, serving as the point of contact between local teams (CAMCAR) and regional marketing teams (LATAM).Achievements:● Achieved 50%+ sales growth for the leading brand in 2 years while maintaining profitability, exceeding the established sales… Show more Responsible for super premium and specialty channel exclusive brands in Nestlé Purina Central America and Caribbean. Led strategic marketing initiatives focused on increasing sales, profitability, market share, and brand recommendation, serving as the point of contact between local teams (CAMCAR) and regional marketing teams (LATAM).Achievements:● Achieved 50%+ sales growth for the leading brand in 2 years while maintaining profitability, exceeding the established sales target.● Launched new products and brands in 5 countries, including pricing and distribution strategy, demand planning, sales teams training, and events.● Proactively developed a recognition and loyalty campaign for veterinarians (B2B), which was proposed for replication in other LATAM countries due to its excellent results.Responsibilities:● Develop and execute the annual strategic marketing/brand plan and implement it across 10+ countries, identifying opportunities through market, consumer, and competitive analysis.● Plan and execute 5+ above the line (ATL) and below the line (BTL) marketing campaigns in collaboration with agencies (creative and media advertising) and internal digital marketing & e-commerce teams.● Lead the most complex innovation & renovation project in the business, involving 120+ SKUs, 10+ countries, and new logo & brand communication.● Continuously improve the product portfolio; present monthly innovation and renovation proposals to the executive team.● Create an execution guide/brand manual to standardize brand visibility and communication across the region.● Manage cross-functional teams including sales, trade marketing, supply chain, finance, quality, technical teams, among others. Show less

Panama

Dual role: selected to cover the Trade Marketing/CCSD Manager's leave.● Develop the annual strategic Trade Marketing plan, including the annual budget planning of $3M+ for 8+ markets and 10+ brands.● Lead a team of three specialists.● Selection process and onboarding one new specialist.

Panama

Responsible for trade marketing initiatives in three channels (grocery, specialty, and traditional) and 10+ brands at Nestlé Purina Panama. Led category & channel development and merchandising activities at points of sale (retail/off trade), serving as the liaison between sales, marketing, and supply chain teams, with a focus on increasing product sell out and market share.Achievements:● Achieved a historic record in manufacturer market share, positioning us as leaders in… Show more Responsible for trade marketing initiatives in three channels (grocery, specialty, and traditional) and 10+ brands at Nestlé Purina Panama. Led category & channel development and merchandising activities at points of sale (retail/off trade), serving as the liaison between sales, marketing, and supply chain teams, with a focus on increasing product sell out and market share.Achievements:● Achieved a historic record in manufacturer market share, positioning us as leaders in Panama.● Increased market share by 8 percentage points in the first year of rebranding the top-selling brand.● Outstanding budget management; selected to train my peers and support other markets.● Achieved 33% savings in three major projects through impact analysis of executed initiatives and negotiations with suppliers.Responsibilities:● Plan, present, and execute channel and commercial plans for key clients in collaboration with the sales team and distributors.● Develop and coordinate activations, promotions, visibility, display and communication materials at points of sale (PoS).● Train commercial teams (KAMs, sales representatives, merchandisers, promoters) with a focus on the marketing mix (4Ps), sales speech, and perfect store execution.● Provide support for the local consensus demand planning process (S&OP) in collaboration with the sales and demand planning teams.● Organize 15+ events, including product launches, training sessions, fairs, webinars and corporate conventions.● Lead a team of 10+ multi-channel sales promoters.● Develop plans for acquiring new clients and increasing the numeric distribution of products.● Plan and manage a trade marketing budget of $1M+ (monthly control and reporting; forecasting and variance analysis). Show less

Panama

Selected to participate in a high-potential young professionals development program, involving rotation through different business areas with the goal of eventually occupying leadership positions.● Led the implementation of a KPI auditing and measurement system at points of sale in Central America within 3 months.● Developed a customer service manual to ensure effective training for new specialists.● Coordinated distributors, order tracking, and communications with factories and… Show more Selected to participate in a high-potential young professionals development program, involving rotation through different business areas with the goal of eventually occupying leadership positions.● Led the implementation of a KPI auditing and measurement system at points of sale in Central America within 3 months.● Developed a customer service manual to ensure effective training for new specialists.● Coordinated distributors, order tracking, and communications with factories and port transportation agencies to achieve sales growth, customer satisfaction, and other KPIs. Show less

Baltimore, Maryland, Estados Unidos

Baltimore, Maryland, Estados Unidos

Towson, Maryland, Estados Unidos

Master'S Degree, Sales Management And Marketing (Gesco)

Bachelor'S Degree, Business Administration

Activities and Societies: Alpha Kappa Psi | Omicron Delta Kappa | Project Management Association ● Graduated with honors (Cum Laude).