Michelle (Barlow) Weech Email & Phone Number

Dallas, TX, US

Dallas, TX, US

Head of marketing for one of the largest privately-held fresh food distributors in the U.S. Manage in-house agency/marketing services department with full design and print shop capabilities, social media and online B2B marketing.

Dallas, TX, US

Dallas, Texas, US

UX designer and architect for customer relationship management (CRM) system built for specially for distributors.

Plano, TX, US

AT

Marketing and website development including on and offline marketing and public relations campaigns. Creates marketing plans and branding campaigns, media relations, social media strategies, broadcast e-mail and traditional marketing from fledgling start-ups to Fortune 500 companies such as Chiquita, Fresh Express, and IBM.

Windermere, Florida, US

Developed Fresh Express marketing and branding efforts, launched fresh new products and built awareness through advertising, public relations and new media. Improved customer experience online, call center and in-store. Responsible for Shopper Marketing; drove sales through in-store merchandising and consumer promotions.Director of Marketing, Fresh.

Irving, TX, US

• Head of marketing for $2 billion small and medium B2B segment. Led team of 12 to retain and acquire business customers throughout Texas. Developed profitable pricing and unparalled services.
• Reduced churn by 6%; 40% in retention pilot despite multiple price increases
• Expanded new business 16% in small business segment
• Improved customer satisfaction 23% by introducing new service model
• Increased profitability by $8MM through operational process improvements

Irving, TX, US

• Built TXU Energy's business outside of traditional company footprint in newly deregulated market. Built $285 million business averaging 8%growth monthly.
• Led deregulation pilot. Set up people, processes and systems to attract and serve new residential customers out-of-territory for the first time ever.
• Hired and trained +50 marketing professionals. Managed recruitment for entire marketing department.
• Led all out-of-territory advertising, public relations, and direct marketing. Built total awareness from 0 to 85%

Head of strategic planning and client services for full-service direct marketing agency specializing in entertainment and telecommunications. Created integrated campaigns for syndication to cable industry including Internet ads, web site content, direct mail, telemarketing, TV radio and print advertising. Increased acquisition rate nearly 13% for AT&T.

Staffing, client retention and business development for full-service boutique agency. Served as internal research specialist developing proprietary testing methodologies for non-traditional media. Clients included Pepsi, Tropicana and Procter & Gamble.

Irvine, CA, US

Developed new business, consumer and trade promotion strategies for Fortune 500 packaged goods and fast food companies including P&G, Quaker Oats and Kraft General Foods. Negotiated licensing and tie-in agreements for Flintstones, Lego and Marvel Comics. Opened the Agency's first satellite office. Directed creative for advertising, point-of-purchase.

Devised account plans and worked with TV, radio and print media to secure story placements and interviews on Baskin-Robbins, Weight Watchers and Nabisco accounts.