Michelle (Barlow) Weech

Michelle (Barlow) Weech Email and Phone Number

Vice President of Marketing @ Hardie's Fresh Foods
Dallas, TX, US
Michelle (Barlow) Weech's Location
Dallas, Texas, United States, United States
About Michelle (Barlow) Weech

Michelle Weech has genuine talent for bringing a brand to life to build sales. A unique background of Agency and brand management gives her the ability to quickly analyze opportunities and develop meaningful marketing strategies to create sales. She's a hands-on marketer with deep experience across multiple marketing disciplines:Specialties: • Marketing Communications• Advertising, Direct Marketing• CRM• Branding• Segmentation & Analysis• Websites, Social Media & Online Marketing• Strategic Planning, ROI Maximization• Coach, Mentor, Manager

Michelle (Barlow) Weech's Current Company Details
Hardie's Fresh Foods

Hardie'S Fresh Foods

View
Vice President of Marketing
Dallas, TX, US
Website:
hardies.com
Employees:
235
Michelle (Barlow) Weech Work Experience Details
  • Hardie'S Fresh Foods
    Vice President Of Marketing
    Hardie'S Fresh Foods
    Dallas, Tx, Us
  • Hardie'S Fresh Foods
    Vice President Of Marketing
    Hardie'S Fresh Foods Feb 2011 - Present
    Dallas, Tx, Us
    Head of marketing for one of the largest privately-held fresh food distributors in the U.S. Manage in-house agency/marketing services department with full design and print shop capabilities, social media and online B2B marketing.
  • Hardie'S Fresh Foods
    Vice President Marketing
    Hardie'S Fresh Foods Feb 2011 - Present
    Dallas, Tx, Us
  • Freshtech Crm, Llc
    Vice President Of Customer Success
    Freshtech Crm, Llc Jan 2015 - Present
    Dallas, Texas, Us
    UX designer and architect for customer relationship management (CRM) system built for specially for distributors.
  • National Charity League, Inc.
    National Strategic Planning Committe, Hod Board Of Directors
    National Charity League, Inc. 2008 - 2012
    Plano, Tx, Us
  • Weech | Net
    Director Of Marketing
    Weech | Net Jan 2008 - Jan 2011
    At
    Marketing and website development including on and offline marketing and public relations campaigns. Creates marketing plans and branding campaigns, media relations, social media strategies, broadcast e-mail and traditional marketing from fledgling start-ups to Fortune 500 companies such as Chiquita, Fresh Express, and IBM.
  • Fresh Express (Division Of Chiquita Brands, Int'L)
    Head Of Corporate Marketing, Director Of Marketing
    Fresh Express (Division Of Chiquita Brands, Int'L) Apr 2006 - Jul 2007
    Windermere, Florida, Us
    Developed Fresh Express marketing and branding efforts, launched fresh new products and built awareness through advertising, public relations and new media. Improved customer experience online, call center and in-store. Responsible for Shopper Marketing; drove sales through in-store merchandising and consumer promotions.Director of Marketing, Fresh ExpressHired as Marketing Director on $1 billion packaged salad business. Developed consumer insights, segmentation and business review. Marketing launch of most successful new products in company history. Role expanded to Head of Corporate Marketing.
  • Txu Energy
    Sr. Director (Marketing), Business Market Management
    Txu Energy Apr 2004 - Dec 2005
    Irving, Tx, Us
    Head of marketing for $2 billion small and medium B2B segment. Led team of 12 to retain and acquire business customers throughout Texas. Developed profitable pricing and unparalled services.• Reduced churn by 6%; 40% in retention pilot despite multiple price increases• Expanded new business 16% in small business segment• Improved customer satisfaction 23% by introducing new service model• Increased profitability by $8MM through operational process improvements
  • Txu Energy
    Director Of Marketing, Residential Growth Markets
    Txu Energy Feb 2001 - Apr 2004
    Irving, Tx, Us
    Built TXU Energy's business outside of traditional company footprint in newly deregulated market. Built $285 million business averaging 8%growth monthly.• Led deregulation pilot. Set up people, processes and systems to attract and serve new residential customers out-of-territory for the first time ever.• Hired and trained +50 marketing professionals. Managed recruitment for entire marketing department.• Led all out-of-territory advertising, public relations, and direct marketing. Built total awareness from 0 to 85%
  • Sullivan Advertising
    Vice President / Director Of Client Services
    Sullivan Advertising Nov 1999 - Nov 2000
    Head of strategic planning and client services for full-service direct marketing agency specializing in entertainment and telecommunications. Created integrated campaigns for syndication to cable industry including Internet ads, web site content, direct mail, telemarketing, TV radio and print advertising. Increased acquisition rate nearly 13% for AT&T Broadband through relevant creative and segmentation strategy.
  • Wbk Marketing & Design
    Sr. Vp / Director Of Client Services
    Wbk Marketing & Design 1992 - 1999
    Staffing, client retention and business development for full-service boutique agency. Served as internal research specialist developing proprietary testing methodologies for non-traditional media. Clients included Pepsi, Tropicana and Procter & Gamble.
  • Strottman International
    Regional Marketing Manager
    Strottman International 1985 - 1992
    Irvine, Ca, Us
    Developed new business, consumer and trade promotion strategies for Fortune 500 packaged goods and fast food companies including P&G, Quaker Oats and Kraft General Foods. Negotiated licensing and tie-in agreements for Flintstones, Lego and Marvel Comics. Opened the Agency's first satellite office. Directed creative for advertising, point-of-purchase materials and manufacture of custom premiums from design to safety testing and in-store delivery.
  • Berkhemer & Kline Golinharris
    Account Executive
    Berkhemer & Kline Golinharris 1982 - 1985
    Devised account plans and worked with TV, radio and print media to secure story placements and interviews on Baskin-Robbins, Weight Watchers and Nabisco accounts.

Michelle (Barlow) Weech Skills

Marketing Strategy Direct Marketing Integrated Marketing Strategy Marketing Marketing Communications Online Marketing Advertising Marketing Management Leadership Crm Brand Management Business Development Sales New Business Development Market Planning Public Relations Social Media Start Ups Media Relations Brand Development B2b Segmentation Customer Insight Customer Relationship Management Website Development Business To Business

Michelle (Barlow) Weech Education Details

  • University Of Southern California
    University Of Southern California

Frequently Asked Questions about Michelle (Barlow) Weech

What company does Michelle (Barlow) Weech work for?

Michelle (Barlow) Weech works for Hardie's Fresh Foods

What is Michelle (Barlow) Weech's role at the current company?

Michelle (Barlow) Weech's current role is Vice President of Marketing.

What is Michelle (Barlow) Weech's email address?

Michelle (Barlow) Weech's email address is mw****@****ies.com

What is Michelle (Barlow) Weech's direct phone number?

Michelle (Barlow) Weech's direct phone number is +121426*****

What schools did Michelle (Barlow) Weech attend?

Michelle (Barlow) Weech attended University Of Southern California.

What skills is Michelle (Barlow) Weech known for?

Michelle (Barlow) Weech has skills like Marketing Strategy, Direct Marketing, Integrated Marketing, Strategy, Marketing, Marketing Communications, Online Marketing, Advertising, Marketing Management, Leadership, Crm, Brand Management.

Who are Michelle (Barlow) Weech's colleagues?

Michelle (Barlow) Weech's colleagues are Marco Suarez, Jose Perez, Ron Mcclendon, Jordi Reig, Amanda Bledsoe, Milosav Djukic, Abdul Rehman.

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