Michelle Wickman Email & Phone Number

San Diego, California, United States

I am an experienced consultant, coach, and trainer with a strong background in strategic planning, operational improvement, and professional development. I’ve led planning sessions for small business clients, helping them align operational goals with growth objectives and achieve meaningful increases in both social media following and fundraising. As a trainer for Customs and Border Patrol nationwide retreats, I developed leadership and wellness programs, managed event logistics, and optimized onboarding processes to boost efficiency. My coaching spans a range of industries, empowering clients to overcome challenges, build on their strengths, and achieve measurable progress. With most of my business coming from referrals, I’m proud of the lasting relationships I build and my commitment to client satisfaction.

Sfo/Phx

As a project manager and operations professional, I focus on driving efficiency and aligning day-to-day activities with long-term business goals. I’ve managed financial planning, budgeting, and process improvements to help projects run smoothly and support strategic success. In my role as a Project Analyst for the SFO T1 Relocation Project at American Airlines, I coordinated contractor invoices, led site walks, and helped ensure project alignment with established budgets and goals. More recently, as Project Manager for a significant upgrade at the American Airlines Reservations Center, I worked closely with stakeholders, managed contractors, and kept communication clear and consistent through each stage of the project. My goal is always to bring together strategic planning, collaboration, and attention to detail to deliver successful outcomes.

San Diego, Ca

As a Senior National Field Marketing Manager, I developed and implemented a comprehensive field marketing strategy that boosted brand visibility and sales growth across key markets. I created tailored marketing plans for tier 1 and tier 2 regions, increasing retail velocity and customer engagement through targeted in-store sampling and event participation. Managing a national team, I oversaw training, development, and collaboration with sales, analytics, and creative teams to produce impactful marketing assets. My work expanded demo events to over 300 stores, driving growth through partnerships with retailers like Whole Foods. I also managed a $2M budget, consistently exceeding performance goals while maintaining cost efficiency.

San Diego, California

Community Manager/People DeveloperAs an Assistant Manager at lululemon, I drove operational and financial improvements that contributed to a $2.6M increase in net sales over two years. I enhanced inventory management, achieving the lowest shrink rate in the region, and developed visual merchandising training for wholesale partners to boost product presentation and sales. I organized community events to support sales during new store openings and built strong relationships with brand ambassadors to foster brand growth. Additionally, I led a regional employee appreciation program and developed leadership training for store managers to strengthen operational excellence and brand integrity.

Birmingham, Michigan

Community Manager/People Developer/Operations Manager

La Jolla, California