Michelle Schneider Email & Phone Number

Dublin 2, Ie

My days are spent strengthening national reputation and executive branding efforts on behalf of Accenture and its global leaders, helping to position them as industry thought leaders, and to better connect with their audiences both internal and external. I take our organizational discoveries, breakthroughs, and successes and translate them into compelling storylines that garner global and industry-specific media attention.

New York, Ny, Us

Led PR and Executive Communications efforts at StrawberryFrog and oversaw strategic communications activities for the agency's client partners, leveraging a combination of earned, owned, and shared media tactics to increase visibility and share of voice. Supported StrawberryFrog's Movement Inside business, helping clients to articulate and activate their brand purpose, engage employees, and drive a culture of positive change.

New York, New York, Us

Architected and executed leadership communications strategies for university presidents, including development of positioning, messaging, and voice + tone, as well as campus addresses, donor letters, board talking points, etc.Led the development and growth of the department's specialty practices, including building out the Presidential Leadership Communications, Influencer Marketing, and Media Training armsShepherded the Brand Experience team's cohesion, unlocking opportunities to bring PR, Social, and Activation together to deliver successful omni-channel campaigns for higher ed and consumer brands

New York, New York, Us

My role centered on strategic positioning and realization -- from reputation-building media relations activities, including individual and institutional thought leadership in the national media landscape; to content marketing and message delivery; to social media strategy, campaign ideation, and organizational integration. Responsibilities included: -Identifying mechanisms for taking brand stories into market via earned, owned and shared media channels-Developing strategic messaging architectures within established brand narratives-Guiding expert source positioning opportunities for client leadership, including university presidents and deans-Staying apprised of industry trends, media landscape shifts and market appetite-Overseeing ongoing media relations activities, as a means to drive positive earned media mentions for clients-Authoring marquis communications on behalf of clients, including speeches, event remarks, op-eds and commentaries -Leading strategic public relations campaigns for universities aimed at increasing enrollment, raising research and institutional profile, driving fundraising and impacting peer recognition and rankings-Fielding and flagging opportunities for client and departmental growth-Managing and mentoring junior members of the department

New York, New York, Us

Helped to establish and build brands through narrative storytelling, ultimately increasing national reputation and connecting higher ed institutions and consumer brands to their constituents in order to support business objectivesMaintained account ownership from soup to nuts, including oversight of client profitability, management of budgets and staff hours, and supervision of internal team to ensure understanding and expectation of client needs

Philadelphia, Pa, Us

Developed and delivered results-focused public relations, media relations, and social media campaigns for clients across a wide breadth of industries including education, nonprofit, financial, automotive, B2B, and hospitality. Reinvigorated agency's internal PR program and sustained media momentum. Supported strategic direction of the agency's promotional efforts, including speaking engagements and thought leadership opportunities, as well as driving award nominations for the agency/agency work. Under my leadership, Brownstein Group won Ad Age's 2014 Best Places to Work and Philadelphia Business Journal's 2014 Best Places to Work.

Philadelphia, Pa, Us

Managed the daily operations of several accounts and provided comprehensive public relations support while ensuring that all strategic and tactical initiatives and other campaign efforts were aligned with clients' business and marketing objectives. Possessed a strong track record of securing national, regional and trade media coverage for clients and proven success in event creation and program execution.

Wayne, Pa, Us

As a Public Relations & Marketing Account Executive, I was responsible for leading and executing public relations and marketing initiatives, implementing traditional PR and social media campaigns, developing and fostering relationships with local and trade media, and providing event support for a variety of client initiatives. Essential Skills and Roles: - Strong, adaptable writing skills; ability to master various writing styles and cater to different audiences quickly and efficiently- Drafted press releases, bylines, fact sheets, media alerts and other communications materials- Managed the day-to-day activity of advertising, direct mail and collateral development- Served as a liaison between clients, internal departments and third-party vendors- Participated in new business development and acquisition- Highly organized multi-tasker- Strong editorial skills with keen attention to detail

Philadelphia, Pa, Us