Michelle Yule Email & Phone Number

Melbourne, Victoria, Australia

At Keypath Education I partner with select Australian Universities to help position their premium brands and grow their online postgraduate programs. I collaborate with a team of specialists to deliver go-to-market strategies that build awareness, engagement and retention, with a central focus on the student experience.

Australia

As Marketing Director, I've helped the Finspo brand become what it is today - a trusted, yet game-changing mortgage broker helping everyday Aussies feel good about their home loan moves. I have most enjoyed developing Finspo's brand story, delivering multi-channel campaigns, managing communications, content marketing and PR initiatives, plus sharing regular marketing strategy and performance updates with stakeholders. By collaborating with team members across the business, I've been able to play a critical role in developing the company culture, plus contribute meaningfully to Finspo's Leadership Team.

Vancouver, Canada Area

At CI Direct Investing (formerly WealthBar), I lead product and seasonal marketing campaigns, projects that improved our customer experience, plus lead generation and analytics initiatives. I collaborated with team members across the business, as well as advertising agency partners to grow brand awareness and client acquisition.

Northcote, Victoria, Australia

As Digital Performance Manager, I helped grow our online traffic and revenue channels through SEO, SEM, Social and Affiliate Marketing strategies. In just 12 months, my actions helped Taking Shape achieve record year on year organic and overall growth. My day to day activities involved editing content, writing metadata, analysing keyword and traffic related data to plan actions, solving technical website issues with developers, managing paid search budgets, liaising with agency contacts and pushing larger projects forward through collaborating with team members.As a core part of the Digital Customer Experience Team, I was constantly evolving our customer journey touch points to build greater brand awareness, trust and a fabulous customer experience.

West Melbourne

As Senior Account Manager, I continued to drive digital marketing strategies for key clients, while also taking on leadership responsibilities. I managed team priorities, briefed account executives and specialists, provided continuous feedback, helped recruit new team members and restructured our weekly stand up meetings.

West Melbourne

At BCX I was a hands on Account Manager, involved in creating, executing and reporting on digital marketing strategies that delivered traffic and revenue growth for our clients (ecommerce and B2B). I worked with internal and external teams to manage the delivery of SEO, content marketing, influencer engagement & eCRM strategies. I really enjoyed becoming a part of each client's marketing team, getting stuck into problem solving and building great relationships along the way.

Camberwell

At ROI I honed my skills as a content writer and SEO specialist. I started out crafting website content optimised for search engines and for reader engagement, before taking the path of a SEO strategist. Through my creative and technical capabilities I earned the opportunity to work directly with several clients. The excellent feedback we received from these clients indicate that my communication and project management skills are highly valued.

Mini Mba In Brand Management, Marketing

Project Management Essentials

Bachelor Of Commerce, Marketing & Economics

Activities and Societies: Global Consulting Project, Commerce Student Society & Melbourne University Netball Club

Victorian Certificate Of Education