Michelle Y. Email & Phone Number

Melbourne, Vic, Au

- Blogs and articles - Email journeys- High conversion paid copy (Facebook, Instagram, TikTok, Pinterest, LinkedIn)- Scriptwriting- Website copy - Product copy - On-brand organic content- Ghostwriting

- Primary copywriter for educational series of 'How To' articles to increase conversion for client "Bunnings Warehouse" focusses on home D.I.Y

- Craft all in-store and online activation copy for the Grill’d x Barbie Movie campaign, including menus, tent cards, posters, POS signage, email “Which Barbie Are You?” quiz sequence and social media.- Construct copy for new store openings and partnerships including Melbourne Storm x Grill’d. Copy consisted of rugby breakaway banner, email, posters and POS signage.

Melbourne, Victoria, Australia

- Craft in-app copy for Call-to-actions and A/B testing for an app with over 500,000 members- Create captivating website copy for landing pages- Write email content for welcome email sequence, recipe sequence and weekly membership newsletter to 1 million+ subscribers- Copy for promotional partnerships, internal email communications and eBooks- Write up weekly recipes and health-based blogs - Craft all social media captions and content- Create all fitness "challenge" copy for quarterly promotion

- Develop all direct-response copy for 50+ product release campaigns - including paid ads, web copy, product copy, packaging, organic posts and video scripts.- Manage all copywriting projects and develop framework for business.- Write high converting copy across 7 brands for Facebook to improve ROAS.- Write 100+ scripts for video team to create high converting Facebook ads. Write high converting emails.- Developed all copy for four flagship brand books - The Oodie, Calming Blankets, Pupnaps and Outdoor Play.- Ghostwriter and trend research for CEO's YouTube channel which amassed over 100k subscribers in less than 6 months.

- Write high converting copy for Facebook, Instagram & TikTok Ads and email- Write creative copy to communicate brand story across website, product packaging, social platforms and job ads- Storyboard and brief video editors on Facebook Ad content- Daily Facebook Ad copy testing to increase ROAS - developed winning copy formula - Continuous copy editing for all collateral - job ads, website, online and offline creative- Source and manage User Generated Content to be used in ads

Hawthorn - Knox

Melbourne, Australia

- Marketing strategy, copywriting and content management for Facebook ads, landing pages, email, Instagram feed, website, product descriptions & blog. - Conceptualise and create EDM customer journeys via Klaviyo and MailChimp. Brief creatives for photoshoots, ad content and other collateral.- Manage 30+ influencers for influencer program, including product send outs and collecting sponsored content

Melbourne, Australia

Melbourne, Australia

TronSystems works with small businesses and start-ups to assist in creating business plans and provide guidance. Key responsibilities: • Assist co-founders in overarching marketing strategy for sub-brands• Creation of marketing plan• Copywriting and mock-up creation• Schedule and organise content creation and distribution

Melbourne, Australia

• Maintain speed, accuracy and attention to detail whilst marking of Australian secondary school NAPLAN exams

• Social media copywriting, posting and analytics• Weekly eNewsletter via MailChimp and CRM platform• Create online and printed marketing collateral• Design support via Adobe Creative Suite• CMS maintenance via WordPress, Moodle and Member Evolution• Member liaison