Michelle Basso Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Leads IAS's Business Operations team across global Revenue, Specialist, Customer Operations and Business Development functions- reporting into SVP, Global Revenue Operations.Drives growth and effectiveness of go-to-market and critical operational initiatives through strategic support, thought leadership, business analysis, operational rigor and real-time execution.

New York, Ny, Us

Leads global operational strategy and transformation for the IAS Customer Operations business.

New York, Ny, Us

Strategist & intrapreneur who focuses on developing adjacent and disruptive business models across WarnerMedia ad sales & distribution team. Manages a portfolio of new revenue opportunities, from conception to launch/scale, including development of business plans and ownership of the product roadmap. Rolls out new businesses working closely with business intelligence, operations, sales, clients, etc.

New Brunswick, Nj, Us

The Big Data Certificate program at Rutgers is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree. This Board is responsible for framing the direction and growth of this program at Rutgers and ensuring the alignment of curriculum to match business needs.The Big Data Certificate Program at Rutgers University is designed to train and develop professionals in how to use and manage data analytics to increase ROI. The program prepares working professionals in how to manage data scientists to analyze, manage and build customer experiences that are unique and valuable in the marketplace. It provides participants with the strategy to solve messy, real world problems and to communicate results. Participants gain technical, analytical, and communication skills through Rutgers' project-based interdisciplinary curriculum, which seeks to provide a comprehensive understanding of the new customer experience.

London, London, Gb

General Manager for The Economist’s global 1P data assets. Developed new revenue opportunities through transforming existing enterprise data into actionable solutions for clients. Led the commercialization and go-to-market strategy for our programmatic & data driven sales products in North America. Responsibilities included: - Collaborated with our data team to monetize data insights and build new products to drive client goals while being aware of compliance restrictions. - Managed the end to end (idea to execution) implementation of new emerging product initiatives beginning at the onboarding process and spanning the client lifetime journey- Launched the social product offering and operations for (E) BrandConnect, The Economist's client branded content studio. - Championed data and programmatic solutions internally as subject matter expert. Trained internal teams on its benefits and driving to consumer digital experiences in a way that builds loyalty, preference and enthusiasm through increased engagement.

London, London, Gb

Launched The Economist's 'publisher trading desk' in the US. Identified and created new revenue opportunities: audience extension, lead generation, account-based marketing, and content syndication solutions, driving multi-million dollar growth within 2 years.- Architected the buy and sell sides of The Economist's programmatic business. Developed the workflow and product processes for the ad exchange & automated guaranteed ad stacks to drive yield, and managed programmatic operations for audience extension campaigns.- Built new relationships with agency trading desks and clients, sharing The Economist's new programmatic offerings. Primary contact for programmatic initiatives for Economist.com internally & externally.

New York, Ny, Us

- Partners with sales, marketing, and digital teams to strategize, define, and build new digital products to drive revenue. Acting technical ad product lead, responsible for writing business and technical ad requirements, manages projects, timelines, and sales expectations. - Works to keep MSLO at the helm of industry trends supporting viewability, ad effectiveness, native advertising, including evaluating vendors to participate with these initiatives.- Managed a team of six campaign managers and traffickers managing Marthastewart.com, MarthaStewartWeddings.com, Emerils.com, and Martha's Circle.- Trains operations and sales teams on industry best practices, focusing on improving efficiencies throughout the campaign lifecycle from pre-RFP stage through billing.

Twickenham, London, Gb

- Defined and managed strategic initiatives for the Ad Operations team responsible for several million dollars in annual digital revenue across both website and mobile applications. The Ad Operations team handles day-to-day operations supporting 15 brands for an international publishing company. - Product and implementation manager for Haymarket’s analytics platform, email service provider, video, and online ad server. Responsible for growing these platforms to meet aggressive budgets. - Supported sales and audience development to formulate advertising strategy including new ad units, programmatic, RTB, and self-service solutions. Streamlined processes improving efficiency and tracks advertising performance against revenue and budget goals. Proactively identified and addressed delays, budget, or technical concerns. Also acted as a sales engineer for sales reps on client meetings.- Led outsourced development projects by distilling business needs into functional requirements, sourcing vendors, writing technical briefs, organizing advertising implementation, and training staff. - Managed vendor partnerships (DoubleClick, rich media vendors, etc)- Acted as technology liaison between publishers, sales, editorial and our in house development teams.- Implemented and launched Silverpop (email service provider) for all newsletters, including system setup and IP warming process - Structures analytics' network architecture for our Omniture analytics platform. Analyzes and implements analytics data with Omniture, Hitbox, Google Analytics

New York, Ny, Us

- Onboarded 100+ publishers onto DFP/Google Ad Manager by aligning sales strategy with technical infrastructure. Designed implementations to follow industry best practices, encourage ad product customization, and streamline operations.- Managed overall client relationships including but not limited to daily trafficking needs, campaign management, reporting, and following up with any additional requests.- Honed best practices of industry standards, including specs, general availability and performance of units to properly service clients and sales teams.- Analyzed campaigns to help clients optimize results, drive revenue growth, and identify new initiatives.- Organized the development of the new account management department at Operative, including semi-annual client satisfaction surveys and account management calls.

Accelerating Change Readiness And Agility

Big Data Certificate

Ba, Communications