Michel Malkoun Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Business strategies, plans and procedures
• Formed the digital media arm of the company in 2011 part of the Choueiri group company growth. Led 120 employees to drive close to a hundred million-dollar revenue business which resulted in the group becoming number 1.
• Designed the strategy and built new products by tackling the existing local competition with partnership. Hired 4 key critical roles to develop strong presence in the industry which resulted in the growth of our.
• Managed a core team of executives to establish consistent results which allowed us to collaborate with top competitors such as Google and co-created products that contributed to our revenue growth. This represent today.
• Drove MENA growth vision by hiring international key experts to manage and train the local teams. The people focus growth plan was executed in Saudi Arabia, UAE, and Egypt to drive the expansion of the business with.
• Focused on diversity to bring intelligence and innovation. Incorporated regular communications within the teams to discuss management skills to bring success in all roles. This resulted in our people being able to.

Dubai, United Arab Emirates

• Strategic plan to achieve sales targets and expand customer base
• Led WW TV shows programs implementation in the Middle East as media revamping, to grow audience base. Successfully launched The Voice, Arabs Got talent, Survivor, Arab Idol, and who wants to be a Millionaire in 5 years.
• Integrated top brands into the new TV shows part of the growth strategy and digital evolution. This resulted in having a strong balance between sponsorships and production teams for each show such as Pepsi, Lipton and.

Dubai, United Arab Emirates

• Business Development
• Developed a new dynamic between brands and the audience in a “natural environment”. Lux fashion show, as an example, introduced product placement and a platform to empower people. 3 seasons of the Lux show were signed.
• Enhanced the production background by building brand integration into shows. Successfully led the timing of shows to create the appropriate time slots.Executive Relationships
• Coordinated and orchestrated MBC move from London to Dubai. Organized and planned the regional launch of the Network in Dubai. This allowed the media industry in UAE to bring back the main TV station, MBC, which is.
• Introduced and launched a “western movies” focus on MBC2. Drove a 3-year plan of movies that reconciled local social norms and western culture.
• Expanded business audience reach by launching the 1st Turkish series (Noor) in UAE. Gained tremendous success that led to building a stronger diplomatic relationship between Dubai and Turkey.

Jeddah, Makkah, Saudi Arabia

• Media plans & public relations campaigns
• Implemented a business development plan to reposition the local newspaper to the right audience. Introduced colored pages and brought in strategic advertisements. This resulted in the revenue to double in 1 year.

Beirut, Lebanon

• Sales strategies
• Launched Swedish brand, Echo, in the Lebanese market through local distribution. Handled the introduction of the brand in the country.

Bs.Marketing, Marketing

French Baccalaureat