Michi Bui-Tuong Email & Phone Number

United States

San Diego, California

Greater San Diego Area

• Manage all areas of programmatic media buys: planning, implementation, optimization & performance analysis• Build digital media plan for various objectives such as brand affinity, product consideration, direct response, product sales and leads• Execute digital media plans for various goals such as site engagement, email sign-up, ROI, efficient CPM, lower CPA and online conversions• Generate and mange web tracking tags for site engagement, optimization and audience learning• Works closely with internal cross-channel teams (Search, Social, SEO, Client Service) to devise an integrated digital strategy• Collaborates with Data & Insights team and media partners on performance analysis and optimization• Constructs extensive excel documents for data analysis and budget tracking• Knowledge of media buying platforms and analytics tools (AdRoll, Amazon, Google Ads & Google Analytics)• Manage client communication regarding performance, media recommendation, tag implementation and project updates• Facilitates creative brainstorming sessions between client, media vendors and creative agency to provide guidance on ad design and content• Collaborates with internal data engineers to standardize client reporting• Performed various marketing research and compared findings in relation to media strategies (foot traffic analysis, brand affinity & video engagement)

Greater San Diego Area

401 West A Street Suite 360

• Managed various digital campaigns (PPC, Display & Social) across B2B & B2C verticals• Constructed, executed & managed social campaigns across familiar platforms (Facebook, Pinterest & Twitter)• Restructured search campaigns for efficiency, resulting in high CTR, low CPC, increased share of voice and improved search rank• Created and tested text ads, social posts and banner ad content • Simultaneously planned, executed & maintained search campaigns for several clients

Greater San Diego Area

• Managed creative trafficking process including creating & distributing third-party tags• Performed quality assurance on all creative and tags before campaign launch • Provided support to account teams and gathered information required for media planning & development• Monitored and managed budget pacing and billing from ensuring timely invoicing to resolving discrepancies• Generated automated documents for reporting and campaign analysis

Los Alamitos, Ca

Accounts Payable Process: Performs invoice, purchase order, and receipt matching for product purchases. Audits, codes and process invoices, check requests, credit card statements & credit memos. Creates & maintains up-to-date accounts receivable billing system. Liaison to various legal services used by the company.

Bachelor'S Degree, Business Administration And Management, General

Advertising

Wedding Planner Certification

Small Business Management, Architecture