Michelle T.

Michelle T. Email and Phone Number

Principal Product Designer - Verifiable Credentials Group Squad @ Service NSW
Sydney, NSW, AU
Michelle T.'s Location
Greater Sydney Area, Australia
Michelle T.'s Contact Details

Michelle T. personal email

n/a
About Michelle T.

For over 18 years, I've delivered strategic-thinking and design-doing, to turn human insights into commercial opportunities. I believe that strategy and design are more than just functions; they have the power to unify stakeholders, engage customers, and drive meaningful change. I'm particularly passionate about facilitating workshops and conducting customer research. Key skills include: product design, UX design, design strategy, customer/user research, agile practices, go-to-market/proposition strategy, new business development, stakeholder management, media planning & activation, content development, and branding.

Michelle T.'s Current Company Details
Service NSW

Service Nsw

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Principal Product Designer - Verifiable Credentials Group Squad
Sydney, NSW, AU
Website:
service.nsw.gov.au
Employees:
2370
Michelle T. Work Experience Details
  • Service Nsw
    Principal Product Designer - Verifiable Credentials Group Squad
    Service Nsw
    Sydney, Nsw, Au
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  • Service Nsw
    Principal Product Designer
    Service Nsw Jan 2023 - Present
    Sydney, New South Wales, Australia
    Service NSW is a government executive agency within the Department of Customer Service that provides NSW residents and business a one-stop access to government services. The Digital Identity & Verifiable Credentials portfolio exists to deliver the key strategic initiative to make it easier for people to complete tasks like opening a bank account, buying a phone, starting a new job, proving your age, or enrolling to study by improving customers' experience of using their digital identity and… Show more Service NSW is a government executive agency within the Department of Customer Service that provides NSW residents and business a one-stop access to government services. The Digital Identity & Verifiable Credentials portfolio exists to deliver the key strategic initiative to make it easier for people to complete tasks like opening a bank account, buying a phone, starting a new job, proving your age, or enrolling to study by improving customers' experience of using their digital identity and credentials. I work with a talented team of Product leads and Engineers to design and deliver the issuer and verifier onboarding and management experience. Show less
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  • Driva
    Principal Product Designer
    Driva May 2022 - Dec 2022
    Sydney, New South Wales, Australia
    Driva is an Aussie fin-tech that uses thousands of lender data points to improve the availability of finance in the automotive industry for consumers or businesses looking to buy a car. As the Principal Product Designer, I am responsible for managing the design team and scaling the design and research practice across Product, Growth and Operations. I also lead the research and design for the Consumer, Partner and Agent experience. In just 8 months, I delivered 14 design projects end-to-end… Show more Driva is an Aussie fin-tech that uses thousands of lender data points to improve the availability of finance in the automotive industry for consumers or businesses looking to buy a car. As the Principal Product Designer, I am responsible for managing the design team and scaling the design and research practice across Product, Growth and Operations. I also lead the research and design for the Consumer, Partner and Agent experience. In just 8 months, I delivered 14 design projects end-to-end, notably - custom experience for operations Agents, quote redesign for Customers, referrer-led experience for Dealerships, and our upcoming integrated experience for a leading Australian insurance Partner. Show less
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  • Telstra
    Senior Ux Specialist - My Telstra App
    Telstra Jun 2021 - May 2022
    Sydney, New South Wales, Australia
    My Telstra is Telstra's flagship app. I design the Shop experience within the app; helping customers upgrade their device, compare plans, explore products, accessories and add-ons, use their Telstra Plus points on a catalogue of rewards, and take-up personalised offers. Like my previous role as the E2E UX designer for Telstra Plus, there is a high level of cross-functional and cross-squad collaboration to ensure the Shop experience is seamless across our digital assets.
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  • Telstra
    Design Research Capability - Core Member
    Telstra Jun 2020 - May 2022
    Sydney, New South Wales, Australia
    As a core member of the UX Chapter's Research Capability I co-authored the qualitative research playbook and attend weekly guild sessions to provide guidance and support on research practice across the chapter.
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  • Telstra
    Senior Ux Specialist - Telstra Plus E2E Lead
    Telstra May 2020 - Jul 2021
    Sydney, New South Wales, Australia
    In 2018/2019, I was part of the team who designed Telstra Plus, the first point-based loyalty program from an Australian telco. I returned to lead the end-to-end user experience as the program grows and evolves. Key projects include: Telstra Plus partnerships launch, service add-on points-to-pay redemptions, tickets optimisation, tier benefits refresh, membership profile management and campaigns including - entertainment pre-sales, and instant win promotions.
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  • Niteco
    Product Design & Strategy Lead
    Niteco May 2019 - May 2020
    Sydney, Australia
    Niteco is a digital consultancy and development company with offices around the globe. I work with our specialist team of solutions architects, project managers, and developers; while managing the UX/UI design team, to deliver digital strategy and UX design to our partners and clients including Meat & Livestock Australia (MLA), Integrity Systems Company (ISC), Altius Group and Electrolux. Key projects include: MLA navigation uplift, ISC new website launch, Altius mobile optimisation, and… Show more Niteco is a digital consultancy and development company with offices around the globe. I work with our specialist team of solutions architects, project managers, and developers; while managing the UX/UI design team, to deliver digital strategy and UX design to our partners and clients including Meat & Livestock Australia (MLA), Integrity Systems Company (ISC), Altius Group and Electrolux. Key projects include: MLA navigation uplift, ISC new website launch, Altius mobile optimisation, and Electrolux digital transformation and e-commerce launch. Show less
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  • Telstra
    Ux Specialist - Self Service
    Telstra Dec 2017 - May 2019
    Sydney, Australia
    Telstra is Australia's leading network provider. I managed and moderated customer research and designed digital experiences across self-service platforms including: Telstra.com, the 24x7 app, and My Account. Key projects include: dashboard optimisation, biometric authentication, customer account authorisation, eBill, and Thanks tickets redesign. Designed the launch experience for Telstra's brand new points-based loyalty program, Telstra Plus, which is a key project within the T22 transformation… Show more Telstra is Australia's leading network provider. I managed and moderated customer research and designed digital experiences across self-service platforms including: Telstra.com, the 24x7 app, and My Account. Key projects include: dashboard optimisation, biometric authentication, customer account authorisation, eBill, and Thanks tickets redesign. Designed the launch experience for Telstra's brand new points-based loyalty program, Telstra Plus, which is a key project within the T22 transformation strategy. Show less
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  • A.M Society
    Design Strategy Lead
    A.M Society Jul 2016 - Dec 2017
    Sydney, Australia
    A.M Society is an independent consultancy that specialises in product design strategy, proposition planning, and branding. I managed operations, new business development, and led strategic projects for clients such as: Phoenix Leisure Group, Verizon (with Huge Inc), the Australian Open, Rugby League World Cup, AFL, 7Travel, 7Digital.
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  • Seven Network
    Head Of Strategy
    Seven Network Mar 2014 - Jul 2016
    Sydney, Australia
    Seven West Media is Australia’s leading multi-platform media company. I managed the strategy team and led the research and commercial product strategy for Seven’s Partnerships division, which was responsible for designing and delivering creative media solutions for network platforms across broadcast and digital.
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  • Seven Network
    Integration Manager
    Seven Network Oct 2012 - Feb 2014
    Sydney, Australia
    Seven West Media is Australia’s leading multi-platform media company. I led project management and cross-platform strategy for the network's key programs including My Kitchen Rules & House Rules. In this role I developed and implemented the strategic design process for the Partnerships division.
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  • Seven Network
    Senior Integration Executive, Red
    Seven Network Feb 2010 - Mar 2012
    Sydney, Australia
    Seven West Media's RED division delivers strategic integration across the business. I designed cross-platform campaigns from brief to execution. Led research process, solutions design, implementation and stakeholder management.
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  • Omd Australia
    Communications Manager, Fuse
    Omd Australia Dec 2008 - Jan 2010
    Sydney, Australia
    Fuse is a channel planning and strategy group within OMD focused on creating stronger, deeper and more meaningful consumer engagement. I developed branded-content and innovation campaigns from brief to execution. Project manager for McDonald’s and Johnson & Johnson.
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  • Omd Australia
    National Account Manager
    Omd Australia Oct 2007 - Nov 2008
    Sydney, Australia
    OMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results. I delivered national media plans for McDonald’s Australia. Responsible for target analysis, planning, implementation, and evaluation of campaigns.
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  • Initiative
    Media Co-Ordinator - Media Planner/Buyer
    Initiative Nov 2005 - Oct 2007
    Sydney, Australia
    Initiative is a full-service media planning and buying agency with a full suite of communications services. I delivered national media plans and campaign management for: Fairfax Digital, Emirates, Perpetual Investments, Sharp, and Travelex Australasia.
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Michelle T. Skills

Media Strategy Digital Media Media Buying Media Planning Digital Strategy Television Advertising Camera Marketing Communications Radio Sponsorship Digital Marketing Social Media Marketing Mobile Marketing Online Advertising Marketing Strategy New Media Integrated Marketing Social Media Marketing Ux Cx Service Design

Michelle T. Education Details

Frequently Asked Questions about Michelle T.

What company does Michelle T. work for?

Michelle T. works for Service Nsw

What is Michelle T.'s role at the current company?

Michelle T.'s current role is Principal Product Designer - Verifiable Credentials Group Squad.

What is Michelle T.'s email address?

Michelle T.'s email address is mi****@****.com.au

What schools did Michelle T. attend?

Michelle T. attended Charles Sturt University, General Assembly, New York Film Academy.

What skills is Michelle T. known for?

Michelle T. has skills like Media Strategy, Digital Media, Media Buying, Media Planning, Digital Strategy, Television, Advertising, Camera, Marketing Communications, Radio, Sponsorship, Digital Marketing.

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