As a former Design Director, Studio Leader and Regional Practice Area Leader for Gensler Brand Design, Mick has diverse experience helping clients assess and define their core brand characteristics, develop brand personality, brand voice and promise, and then realize those brand elements through compelling print, retail, exhibit, identity, multimedia and interactive components. Mick's core professional strength lies in the understanding of brand messaging in the built environment and how that is translated to meet the needs for each, individual client and project. Whether the challenge is imparting the story of a company or organization in the built space, or understanding a complex wayfinding system for a campus, Mick utilizes experience, new technologies and materials to effectively deliver great design. Experience ranges from complex signage and wayfinding projects for campuses and retail projects to individual expressions of brand identity for retail, hospitality and other business types. Examples of work range include:Site signage and wayfinding for CityCenter Las Vegas, Tokyo Disneyland Hotel, Venetian’s new Cotai Resort gardens in Macau, China, campus wayfinding solutions for Cy-Fair, University of Houston Downtown and corporate campuses (interior and exterior solutions) for BP America, Halliburton, Deloitte University, Federal US government projects, Microsoft, LinkedIn, Volkswagen and many more both domestic US and Internationally. Retail environments includeJiffy Lube, Dockers, Pennzoil, E-Z Mart, Short Pump Retail as well as small scale brand strategy and implementation for local start up companies and existing businesses looking to evolve and refresh the brand and user experience.Specialties: Signage and Wayfinding (exterior and interior), Brand in the workplace, Brand Implementation, Exhibit Design, Brand Strategy, Identity and naming, Ideation & concepting.