Mickey Christensen Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Analyzed performance trends, provided real-time analysis, and built dashboards for campaigns across various verticals to optimize clients’ ad spendPartnered with Account Management/Sales, Creative Strategy, Measurement, and Product Solutions teams to ensure campaigns performed optimally and adapted to new findingsFunctioned as a thought leader, providing insights on industry trends to inform and strengthen Snap’s in-market pitch, primarily focused on Apple’s App Tracking… Show more Analyzed performance trends, provided real-time analysis, and built dashboards for campaigns across various verticals to optimize clients’ ad spendPartnered with Account Management/Sales, Creative Strategy, Measurement, and Product Solutions teams to ensure campaigns performed optimally and adapted to new findingsFunctioned as a thought leader, providing insights on industry trends to inform and strengthen Snap’s in-market pitch, primarily focused on Apple’s App Tracking Transparency changes and innovative ad formats such as AR (Augmented Reality)Built relationships with external data analysts, clients, and agency partners, demonstrating expertise in latest tools and best practices to communicate findings accordingly Show less

Chicago, Illinois, United States

Provided leadership and mentorship to analytics team on career development, historical account context, and continuously demonstrating high-quality work output through documenting analytics best practices for department-wide adoption

Chicago, Illinois, United States

Collaborated with cross-functional teams to optimize and improve digital marketing strategies for Fortune 500 companies across Paid Search, Display, Video, and Social (Facebook, Instagram, Snapchat, and Twitter) through campaign optimization, performance reporting, forecasting, and A/B TestingCreated landing page dashboards using first party internal data and SQL data in Tableau for clients across various industries including Telecoms, News, and Media Publications

Bangalore And Greater Chicago Area

Led offshore team to implement data-driven digital marketing strategies by collaborating with cross-functional teams to present analytical findings Was proficient in data visualization and manipulation tools such as Excel, SQL, and TableauExperienced solving data-related problems across a range of industries including retail, pharmaceuticals, and insuranceWorked with a large insurance company to optimize digital marketing through data-driven decision making and scaling… Show more Led offshore team to implement data-driven digital marketing strategies by collaborating with cross-functional teams to present analytical findings Was proficient in data visualization and manipulation tools such as Excel, SQL, and TableauExperienced solving data-related problems across a range of industries including retail, pharmaceuticals, and insuranceWorked with a large insurance company to optimize digital marketing through data-driven decision making and scaling processesContributed to the development and execution of Test & Learn strategies in digital marketingCompleted a training program in India, learning multiple programming languages and developing relevant business and leadership skills Show less

Responsible for outreach to government officials to inform them about our organization and recruit college students.

Established a strong digital marketing presence by effectively managing social media marketing campaigns for local businesses

Analyzed Chinese investments in the United States and maintained regular correspondence with officials in China and Washington D.C