Hotel Strategy Co. is a boutique consulting & management company specialising in performance maximisation of hotel accommodation assets and short term holiday investment properties.We deliver ‘Better than Market’ growth and dramatic increases in Occupancy, Revenue and Profit or we work for FREE until you do!If you really want to beat that hotel down the road and better still, create a method for continually OUT-PERFORMING the market, read on. We have clients who have consistently achieved 3x, 6x and even 9x the pace of the market growth. Operating in ‘positive market growth territory’ is a sure-fire way of growing your market share and maximizing the investment your business.We have been helping accommodation businesses win in the market place since 2015 and with decades of combined hotel and property management experience, we are the only hotel performance-based agency that offers a guarantee on their work!We only work with a very small and select client base to ensure our glowing results. Due to the nature of what we do, and the competitive landscape we operate in, we can only accept a limited number of properties in specific geographic locations.If this news even remotely gets you excited, you might want to get in contact.

I help motivated regional business owners stand out from the crowd and build a robust plan to double their sales in 90 days, so they can build a truly leveraged online business model without any complicated sales & marketing funnels.The Regional Business Accelerator is a program designed specifically to take regional businesses from shrinking economies, marketing confusion and technology overwhelm, and take them to marketing automation, new customers and new cashflows.As the name suggests it aims to take fast action, leading to early gains and sets businesses up for sustainable futures.The above modelling is what we structure all our coaching upon and provides operators with a clear path to growth and success in their business. The Regional Business Growth Guide demonstrates 4 stages for business growth and therefore matching strategies for each stage to help businesses progress from one to the next.Our services are matched with these stages as outlined below;UNIQUE PROBLEMS SOLVEDMASTER your MARKETINGSHIFT your SALESLEVERAGE the LASTSThis therefore becomes our formula for Business Growth,UPS x (MM + SS + LL) = Business GrowthDIGITAL MARKETINGQuickly create and launch an online marketing funnel that drives inbound leads to your businessSALES SUCCESSSales Have Shifted, but have you? Build a New Sales Strategy designed to Close More Deals, more often!BUSINESS SCALINGFind the Missing Levers in your Business to enable you to find true Business Growth, not just more work to do.

Purchased these 5 unique strata-titled apartments in Temora back in 2010 and progressively developed them into a successful Serviced Apartment business. With high occupancy, high average rates and a loyal following of regular clientele, these apartments became the place of choice for many business and leisure travelers to Temora. In Jan 2020, we successfully sold and exited the business.Not only was this one of my real estate investments it also provides me with a playground keep the fires burning for my love of the hospitality industry. I utilise my previous experience at Rydges Hotels as Sales Manager to hone my skills and ideas around Hotel Marketing & Revenue Management. Being able to test my Revenue Growth strategies in a real-life environment, helped me test my future product offerings for clients in the accommodation industry through our Hotel Performance Coaching business "Hotel Strategy Co.".

Appointed as one of 3 Industry Directors in December 2017 after an expanding involvement in Tourism both directly through industry interests and as a consultant through Hotel Strategy Co. & BizScaping.The key purpose of Thrive Riverina is to be a marketing collective for the visitor economy in the Riverina aimed at ‘experience enthusiasts’. To achieve this purpose, Thrive Riverina facilitates and co-ordinates tourism marketing and promotion initiatives, including the Taste Riverina Festival, and works in collaboration with Destination Riverina Murray and other local and regional partners. DIRECTOR ROLES and RESPONSIBILITIESThe roles and responsibilities of Thrive Riverina directors are outlined below:• Ensure proper governance of the association is applied;• Ensure finances of the association are properly managed:• Ensure proper implementation of marketing campaigns and other promotional activities as determinedby members and the Board;• Assist with additional funding applications;• Act as a conduit to NSW Government tourism policy and direction;• Be a champion for the Riverina within and outside the region;• Build community awareness of tourism and its benefits.SKILLS REQUIRED• Strategic planning experience and vision to set the organisation’s direction• Strong leadership skills• An ability to bring diverse groups of people together for a common purpose• Solid understanding of financial management in a business environment• Extensive business networks and networking skills• An interest and passion for the tourism industryHad to resign from my position at the AGM in Nov 2019 as other business projects/opportunities had begun to dominate my schedule. Throughly enjoyed my time on the board and felt we made a real difference to tourism in the Riverina.

Short Term Engagement while we set up Business Consultancy Firm (BizScaping).Enhance the overall running & operational efficiency of the Firm.Improve Sales Process & Management.Define and monitor KPI's.Develop new product/service offerings.Lift market presence.Drive Sales & Grow the Business!!

Lead Direction & Strategy for the seven store Retail Chain. Set and Monitor KPI's and annual budgets. Work closely with marketing to align company goals. Co-ordinate reports and accountability to company directors. Find opportunities and drive improvement in all areas of the business. Design, Implement & Deliver growth & development plans. Supervision & HR duties for middle management layer. Lead CRM Customisation and work with developers off shore.

Responsible for entire sales & marketing performance of this 4.5 star Hotel.180 Rooms & Suites, 12 Conference Rooms. Managed small team of up to 5 sales & marketing staff. 2 x Conference & Events, 1 x Marketing, 1 x Sales Cadet. Engage with large corporate and government departments in a B2B selling environment to negotiate & secure booking contracts. Monitor and drive the Events Sales Team.Drive yield management strategies and grow hotel revenue and performance in-conjunction with Front Office & General Manager. Heavy involvement in annual Budget setting.Leadership role within the Hotel.