Michael Goldberg Email & Phone Number

Beverly Hills, California, Us

Pittsburgh, Pa, Us

Achieved the #1 US share position in jeans for teens and women of all ages in 2020 (40% increase in jeans sales from 2017 - 2019) with omnichannel product launch campaigns and evergreen content celebrating the connection between jeans and youth culture.Transformed brand perception (ranked #1 teen brand for girls, #2 overall, 2019 Piper Jaffray Teen Brand Study) with a groundbreaking customer-led brand platform called AExME. Activated in all channels with content co-created with the brand's Gen Z customers, the platform increased relevancy and positive perceptions of the brand across all metrics including ‘commitment to diversity’, ‘cool factor’, fashionability’ and ‘body positivity’.Increased omni lifetime customer spend +19% with new retail store design, by creating an immersive brand experience including in-store product customization, omnichannel service, social spaces and digital integration. The new design resulted in increased positive perception across a range of metrics including ‘cool factor’ and 'ease of shopping', and won 2018 Specialty Retail Design of the Year. Drove increased traffic in retail and e-com: +56.1% 2017 vs. 2019 with emotionally engaging content co-created with influencers. A notable example was 2020 jeans launch campaign in TikTok that achieved two over billion impressions and was honored for innovation by the 2021 Webby awards.Grew, mentored and managed a multi-disciplinary marketing creative organization (+100) and external partners.Led end-to-end development and production of 4 major seasonal campaigns and 3 product launches per year.Increased customer engagement by working directly with tier 0 talent for campaign and evergreen content.Optimized creative by incorporating outside functional expertise, consumer insights, and performance data.Galvanized internal teams by providing a north star brand vision.Grew social channel engagement +37% 2016 vs. 2019 by pivoting to content co-created with real customers.

Paris, Fr

Drove increased foot traffic and conversion with design of an original immersive retail environment on Madison Avenue and NY financial district.Annual spend and transactions grew vs. LY with retail design that engaged customers with interactive physical and digital experiences that expressed core brand values (interactive video installations, animated window displays, product customization). Oversaw end-to-end development of retail experience from concept through construction (concept, design, rendering, sourcing, construction, content creation, installation).Worked across several design disciplines such as architecture, fixtures, digital content.Assembled and led multi-disciplinary creative and production team of architects, animators, composers, production designers.

Columbus, Ohio, Us

Achieved average +24% cross-category sales growth per season between 2014 and 2016 at Victoria’s Secret PINK with product launch and seasonal campaigns celebrating the customer’s emotional connection with collegiate life.Generated $2B incremental marketing revenue with end-to-end redevelopment of Victoria’s Secret CRM program.Grew social channel engagement to become the #1retail brand in the world (overall followers 2016).Generated $500M incremental marketing revenue with redeveloped creative for Victoria’s Secret GWP program.

Los Angeles , Us

Achieved #1 share positions in over 20 markets with a brand platform and global campaigns that celebrated customer’s love of music and the artists that create it. Set the standard for customer experience and creative across the personal audio category, resulting in acquisition by Apple.Built, operationalized and managed Beat’s first internal creative marketing organization (responsible for brand, omni campaign, retail experience, social, activations) during explosive growth period, requiring staffing, training and high velocity output.Grew customer base across all channels with award-winning omni campaigns featuring tier 0 talent including LeBron James, Eminem, Nikki Minaj and others.Increased conversion with design and rollout of global shop-in-shop, POS and packaging system that established a cohesive and highly differentiated brand identity within multi-brand retail environments.Became the #1 selling 3rd party product in Apple stores globally with development of a custom product program co-created with artists and influencers.

Tokyo, Jp

Creative development of omni campaigns for PlayStation, Sony Pictures, Sony Music.Led the global retail launch campaign for PlayStation 3, including and design / rollout of retail POS system.Built and managed multidisciplinary creative teams for Sony in Australia and the US.Launched Playstation game franchise Ratchet and Clank with groundbreaking gorilla digital campaign that won Best Integrated Digital Campaign of the Year in the Australian and Asia Pacific Marketing Awards.