Mi-Fei Chen Email & Phone Number

California, United States

Palo Alto, CA, US

Xizhi District, New Taipei City, TW

• Manage and develop business strategy including P&L management, financial modeling, product life-cycle planning, supply chain forecast, channel marketing, and target sales acquisition plans for display product line in.
• Define the go-to-market (GTM) strategy and be responsible for the cross-functional implementation of the plan with sales team, engineering, marketing, PR, and global PM teams.
• Define commercial and retail product roadmap, assortment plan, pricing strategy, and promotions for each account. Analyze promotion performance, price fluctuation, and competitor analysis.
• Develop future product strategy and collaborate with PM teams on product development based on market research analysis and new technology trend.
• Manage marketing budget, inventory level, and provide allocation plan to sales team.
• Market and Business Analysis:

Milpitas, California, US

• Drive core business functions in channel and pricing strategy, go-to market planning, demand generation and merchandising in a cross-functional group.
• Handle etail and retail channels, distributors, system integrators, including Amazon, Best buy, Micro center, Newegg, and Fry’s.
• Overall P&L management and contribute to financial forecast. Achieved budgeted goals in sales, margin, and operating profit for each Memory product line (DRAM, Flash, SSD)
• Work with the channel partners, sales team, planning, product management and marketing team to support and accelerate all channel marketing activities.
• Own pricing execution (list and bid), channel promotions and channel launch planning.
• Develop and execute market research on market size and relative competitiveness to determine pricing strategy, account revenue plans, Corsair share of account revenue and SKU share.

City Of Industry, California, US

• Overall P&L management. Met budgeted goals in sales, margin, operating profit, customer acquisition, repurchase, retention and customer satisfaction for the product line. (Computer Component: Case/Power.
• Directly responsible for selling product on Newegg.com to target customer through appropriate leveraging of marketing vehicles; maximize conversion rate and monitor website traffic.
• Managed the entire category line life cycle from strategic planning to execution management. Inventory planning and cost negotiation with vendor.
• Conduct business and financial analysis, including forecasting, monitoring, and reporting. Conduct business and financial analysis, including forecasting, monitoring, and reporting.
• Developed pricing strategy based on competitors’ landscape and analysis. Execute website traffic strategy through all market vehicles. Optimize overall market budge ROI.
• Maximized income of vendor Marketing funds and other vendor incentive programs through innovative merchandising program initiatives and effective selling.

Taipei, TW

• Developed global marketing strategies and implementations in multinational working environment. Acted as the project leader for our largest trade show in the US — International Security Conference (ISC) West 2011..
• Digital marketing projects leader, attained new customers’ inquiries and product feedback, increased sales revenue, and analyzed customer’s preference through e-newsletters and video clips.
• Successfully built new partnerships on behalf of ACTi with over 20 Application Development Partners worldwide.
• Project leader of ACTi & ADI Elite Partner Program, which allied ACTi with its biggest distributor, ADI in the US, and successfully increased sales by 10% in the US.
• Led cross-functional meetings with Product Manager and Product Marketing Application Engineer on conducting ACTi product marketing affairs and establishing technological direction and product manual.

Taipei City 100, TW

• Organized and executed numerous press conferences for YFY Group, including Financial Business, Technology Business, Biotech Business.
• Arranged special interviews and organized topics, contents for President/CEO/GM in YFY Group.
• Managed media relationship to gain media coverage in leading TV news/ Newspaper/ Magazines.
• Initiated and managed implementation of Used Books Exchange Festival with the Taipei Culture Foundation; received high positive response and media exposure.

Taipei City, Taipei, TW

• Communicated with business units and vendors for order fulfillment/price negotiation
• Data consolidation and analysis for operational improvement

Master Of Science (M.S.), In Business Management

Graduate School Of Business, Business Administration And Management, General

Bachelor Of Science (B.S.)