Hialeah Park Racing and Casino is located in South East Florida with nearly 900 slot machines, 25 poker tables and multiple restaurants.I had the unique experience to be a part of Hialeah Park Casino prior to the casino opening. As the Director of Marketing and Database marketing and a key employee , I had experiences beyond simply operating a marketing department. I hired all marketing staff including players club representatives, managers, casino hosts and database analyst and wrote all standard and procedures for the marketing department. Furthermore, I created all marketing plans, both traditional and direct marketing. I started the tiered players club from scratch, researching competitors to create exceptional player rewards with a limited opening budget. I created all SQL quiries and investment parameters, hired the best advertising agencies and mail partners. I currently manage 20 employees, am responsible for all marketing both traditional and direct and work with an annual budget of $4 million.Im proud to be an integral part of the team, and excited that the casino revenue and EBIDITA has grown every full operating year from the property’s inception in 2013, a whopping total of 59%. $51 million to over $100 million in 10 years.

Genxperts focuses on small casinos who require expert database marketing but do not need, or can’t afford a full time database marketing analyst. For a very reasonable price I fulfill this role utilizing my 15 years of casino database marketing experience. My customers appreciate my attention to detail, my excellent customer service, and my low fees. I have many references available and would love the opportunity to work with you.

Greektown Casino is one of the nation's top casinos will annual gaming revenue approaching $400 million annually. Boasting nearly 3000 slot machines, 50+ table games, poker, & a 400 room hotel.Upon my arrival as Director of Database Marketing I immediately reviewed current direct marketing practices. With my team of 3 direct marketing analysts I developed a new step by step system to streamline the database activities. I reviewed all current SQL quieries, fixing and tweaking them to be more efficient and more accurate. Next I evaluated all current vendors pricing and service. In some instances, I tweaked arrangements, in other situations I made the difficult decision to choose more reliable, cost efficient and accurate partners.These efforts were well received and the department ran smoother while marketing expenses went down and revenue up.

Gulfstream park established in 1939 is one of the top Thoroughbred racetracks in the country and features 850 slots, 20 poker tables, a wide array of bars, restaurants and entertainment venues.Directly responsible for all database marketing and property marketing in a highly competitive casino market. Duties and responsibilities included overseeing staff, budgets, promotions, monthly calendars, all direct marketing including mail, email, texting, website & social marketing. Traditional marketing responsibilities included managing all TV, radio, billboards, and print.During my 2 1/2 years at Marketing Director the casino revenue grew 14% from $47 Million to $54 Million. Upon my arrival, I immediately reviewed and implemented changes to the direct mail production and printing realizing annual savings of $200,000. Next I created, presented and implemented a new player investment strategy for all segments of the database including acquisition, existing, VIP, lost players, and others. Increased visitation and revenue while reducing Free Play/Comp reinvestments by nearly $1,000,000 annually.Finally, I Identified that the casino player tracking system was not being used to its full potential. I created a new plan to use more of the rich features within the Ballys CMP player tracking system, increasing customer engagement and loyalty.

SunCruz Casinos operates a fleet of day trip casino gaming ships in Florida and South Carolina. Each ship is a floating casino with hundreds of slot machines, table games, entertainment and restaurants.Manage and direct all aspects of direct marketing through mail, email, website, automated voice calls and text messaging. Monthly totals include 50,000+ mail pieces, 200,000+ emails, 50,000 unique website visitors and 10,000 downloads from the website. Directly responsible for the creation, management and adherence of 3 property direct marketing budget in excess of $4 million dollars.Utilizing database segmentation, consistently create direct marketing campaigns exceeding 400% ROI.Create and analyze pre/post ROI reports to determine the viability of direct marketing campaigns, promotions and special events.Provide ad-hoc reports, databases, lists and analyses utilizing MS Excel, MS Access and Crystal Reports.Merge, purge and cleanse multiple property databases to maintain integrity.

Database Administrator & Computer Programmer- Oracle and MS SQL Server - Visual Basic for Applications Programmer- Also provided technical support for customers via phone and travel