Miguel Salcido Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Mexico

Mexicali, Baja California, Mexico

• As an Ad Ops Specialist, I was involved in managing ad campaigns from their initial setup to end date ensuring KPI’s such as CTR, Viewability and total impression deliveries were met.Daily tasks included:
• Trafficking creatives in Xandr platform using Assets (Files + Click Redirect URL + 1x1 Imp Tracker), DCM Legacy, DCM INS, HTML5 tag, Video Assets (Files + Click Redirect URL + 1x1 Imp Tracker), Video VAST and Video.
• Setup campaigns in Xandr platform based on any of our different products and provide QA before activation.
• Monitor campaigns daily to make sure each delivered in full.
• Daily track of campaigns KPI’s: perform optimizations for CTR and viewability by pulling reports in different platforms and using excel to facilitate the processing of data.
• Management and verification of brand safety tools.

Mexicali, Baja California, Mexico

• As a former campaign manager in SRAX I was able to apply my previous buy-side training, my daily tasks included:
• Setup campaigns in Xandr platform and provide QA before activation.
• Monitor campaigns daily to make sure each delivered in full.
• Daily track of campaigns KPI’s: perform optimizations for CTR and viewability by pulling reports in different platforms and using excel to facilitate the processing of data.
• Use of JIRA for tasks, keep track of notes from Account Managers and updates from Tech team

Mexicali, Baja California, Mexico

• As an Ad Ops Associate my duties included performing inventory optimizations and manage SSP's on a daily basis to ensure the most profitable use of Ad inventory. As a video specialist in the Ad Ops department I managed.
• Trafficking of ad tags, media links, and custom creative’s (Banners/Display ads, Custom Placements, etc.)
• Coordinate, set up and test creative and campaigns to make sure they start on time.
• Daily optimization of our supply-side platforms (Google AdX, OpenX, Pubmatic, Smaato).
• Reach out and meet via conference with account managers to address a setback that may interfere with the completion of a scheduled task.

Mexicali, Baja California, Mexico

• My duties as a Lead generator were to create a list of potential publishers to ingest them in our salesforce database. These potential publishers were researched following established guidelines. My daily tasks included:
• Search for prospect publishers online and meet specified goals on a daily basis.
• Work in team to brainstorm new and efficient ways to reach clients.
• Keep track of current goals with a designated Publisher relationship specialist abroad via conference.By the end of my Lead generator role I was performing side tasks as requested by Ad Ops department, which included:
• Initial setup of publishers in Appnexus.
• Tag setup within Appnexus, OpenX and Yahoo! Right Media platforms.

Mexicali, Baja California, Mexico

• During my internship in the Aftermarket department I was trained to provide customer support to different service centers from Europe, India, Mexico and the United States. The tasks performed included:
• Reaching out to channel partners and collecting data from their engine's life-limited parts for reporting purposes.
• Provide answers to clients FAQs in a clear and professional manner.