Mihi Joshi Email & Phone Number

Toronto, Ontario, Canada

• Managed the content calendar (including blog posts, emails, social, and in-app announcements) and was responsible for all social media channels and respective marketing metrics
• Updated existing workflows in Hubspot with new copy, wrote and executed the monthly newsletter and product updates for existing customers and leads
• Performed an SEO-focused blog and webinar audit. Updated blog posts based on SEO recommendations and helped design a new webinar library for the company website
• Contributed to redesigning the website according to SEO best practices and for an improved user experience
• Ran an email and social campaign to increase leads brought in from webinars; successfully increased sign-ups by 300% (from 50 to 200)

Remote

Content Creation and Social Media Management- From brainstorming to SEO and keyword research to CMS layout, created content for clients ranging from staffing agencies to price optimization solutions providers.- Researched, wrote, and edited copy for blog posts, eBooks, social media, case studies, white papers, emails, landing pages, and infographics across.

Toronto, Ontario, Canada

As the content specialist on a newly formed marketing team of two, responsible for all internal and external copy and collateral. Including:- Wrote and published multiple blog posts on refrigerants and their effect on climate change.- Wrote, edited, and published various case studies on ice rinks and ice trails, covering their impact on cost, environment.

Remote

- Product expert on Biztera tools – responsible for testing new features and quality assurance.- Created content as a writer and editor for blog posts, use cases, and more.

- Researched, wrote and edited content for blog posts, eBooks, and other assets for clients in various industries including direct marketing, database optimization, and legal technology.

San Mateo, California

As the only full-time marketing employee on a team of 14, I was responsible for all marketing efforts, including:Content and Social Media Management- Created and managed a content calendar capturing all content and marketing activities. Managed a writer and designer; edited and contributed to white papers, eBooks, and case studies. Wrote and updated blog.

New York

Editorial, marketing, and sales assistant for Chilled Magazine and travelsquire.com:- Edited magazine articles. - Collaborated with advertising agencies regarding RFPs and other materials.- Calculated the annual attrition analysis.

Mongolia

- Edited and updated the company’s website and Wikipedia page.- Wrote material for the International Women’s Leadership Forum.- Taught weekly conversational English classes to university students.

Mongolia

- Planned lessons and taught English to non-native speakers, including students and professionals across various industries.

Mongolia

- Assisted with research, data collection, and collation, analysis, and preparation of knowledge products and composed information reports.- Prepared and edited the entire Millennium Development Goals report for Mongolia and components of other reports such as the National Human Development Report.

Mongolia

- Contributed to the marketing plan for the introduction of KFC to Mongolia.- Did preliminary research and analysis of multiple advertising strategies.- Completed various projects, including ‘mystery shopping’ - organized, analyzed, and wrote reports on the performance of subsidiary companies.- Contributed to construction development project reports, i.e..

- Edited and reformatted the published “Portraits of Change” (sold on Amazon) with Saha Meyanathan.- Edited a board paper for the reorganization of the South Gobi Regional Development Council.

Master Of Arts (M.A.), Communication And Media Studies

Bachelor'S Degree, Creative Writing