Mihi Joshi Email & Phone Number

Toronto, Ontario, Canada

• Managed the content calendar (including blog posts, emails, social, and in-app announcements) and was responsible for all social media channels and respective marketing metrics• Updated existing workflows in Hubspot with new copy, wrote and executed the monthly newsletter and product updates for existing customers and leads• Performed an SEO-focused blog and webinar audit. Updated blog posts based on SEO recommendations and helped design a new webinar library for the company website• Contributed to redesigning the website according to SEO best practices and for an improved user experience• Ran an email and social campaign to increase leads brought in from webinars; successfully increased sign-ups by 300% (from 50 to 200)

Remote

Content Creation and Social Media Management- From brainstorming to SEO and keyword research to CMS layout, created content for clients ranging from staffing agencies to price optimization solutions providers.- Researched, wrote, and edited copy for blog posts, eBooks, social media, case studies, white papers, emails, landing pages, and infographics across various industries.- Responsible for performing content audits and SEO audits for clients and their competition, social media management including UTM code building.- Collaborated with designers to produce infographics, eBooks, and other collateral.Project Manager- Helped maintain and update the company’s WordPress website, including the blog and other landing pages.- Responsible for hiring freelance editors for stand-alone projects.- Identified potential clients and prospected key leads using Sales Navigator.- Researched speaking opportunities and managed the production of conference collateral, including the video session on the future of AI and B2B content marketing and the corresponding presentation deck.- Recommended and led the adoption of technology tools such as Grammarly.- Worked across project management and collaboration tools including Asana, Slack, Zoom, Google Meet, and Clockify.

Toronto, Ontario, Canada

As the content specialist on a newly formed marketing team of two, responsible for all internal and external copy and collateral. Including:- Wrote and published multiple blog posts on refrigerants and their effect on climate change.- Wrote, edited, and published various case studies on ice rinks and ice trails, covering their impact on cost, environment, and community.- Assisted with creating various presentations and decks, including one from the President to the board of directors regarding the future of the company.- Managed and wrote all social media copy.- Edited and wrote internal copy, including presentations for sales reps.- Helped redesign the company website from skeletal structure to SEO best practices.

Remote

- Product expert on Biztera tools – responsible for testing new features and quality assurance.- Created content as a writer and editor for blog posts, use cases, and more.

- Researched, wrote and edited content for blog posts, eBooks, and other assets for clients in various industries including direct marketing, database optimization, and legal technology.

San Mateo, California

As the only full-time marketing employee on a team of 14, I was responsible for all marketing efforts, including:Content and Social Media Management- Created and managed a content calendar capturing all content and marketing activities. Managed a writer and designer; edited and contributed to white papers, eBooks, and case studies. Wrote and updated blog posts twice a week. Wrote and released all press releases; created decks for customers, trade shows and investors, and created all webinar content. Wrote all ad copy and managed creatives for MarianaIQ and some partner campaigns- Optimized all website content for SEO, with MarianaIQ leading search results for ABM and Google AdwordsLead Generation- Managed and optimized company website for inbound leads and responsible for all outbound efforts- Set up nurture funnels for database from scratch. Wrote all email copy and responsible for execution, A/B testing and metrics analysis. Nurture funnels reactivated dead leads – notably, brought in Microsoft as a customer- Executed and monitored all MarianaIQ advertising campaigns - Marketing efforts brought in average of 40 net new leads, 70 unique form fills per month, half from PPC campaigns Marketing Operations and Analytics - Responsible for the marketing budget, marketing reports, and advertising campaigns. Ran weekly meetings with the CEO, head of product, and the sales team to update on all marketing activities including web traffic, content updates, and more. Managed an external team for analytics on competition and SEO

New York

Editorial, marketing, and sales assistant for Chilled Magazine and travelsquire.com:- Edited magazine articles. - Collaborated with advertising agencies regarding RFPs and other materials.- Calculated the annual attrition analysis.

Mongolia

- Edited and updated the company’s website and Wikipedia page.- Wrote material for the International Women’s Leadership Forum.- Taught weekly conversational English classes to university students.

Mongolia

- Planned lessons and taught English to non-native speakers, including students and professionals across various industries.

Mongolia

- Assisted with research, data collection, and collation, analysis, and preparation of knowledge products and composed information reports.- Prepared and edited the entire Millennium Development Goals report for Mongolia and components of other reports such as the National Human Development Report.

Mongolia

- Contributed to the marketing plan for the introduction of KFC to Mongolia.- Did preliminary research and analysis of multiple advertising strategies.- Completed various projects, including ‘mystery shopping’ - organized, analyzed, and wrote reports on the performance of subsidiary companies.- Contributed to construction development project reports, i.e. architecture bid proposal reviews and integration on Juulchin (travel company) sites.- Edited and wrote bid proposals, including one for Tavan Bogd to become the official Mongolian dealer for Toyota Motors, Inc., which was awarded to the company.

- Edited and reformatted the published “Portraits of Change” (sold on Amazon) with Saha Meyanathan.- Edited a board paper for the reorganization of the South Gobi Regional Development Council.

Master Of Arts (M.A.), Communication And Media Studies

Bachelor'S Degree, Creative Writing