Mihir Patel Email & Phone Number

Ahmedabad, Gj, In

Ahmedabad, Gujarat, India

Created the Strategic Communication Brief for Hershey's Brookside- Plotted the competitive and the cultural landscape for Brookside and also defined the opportunities that the brand should focus on- Segmented the market and chose the target segment basis business opportunity and product fit- Undertook consumer immersions and performed a SuperConsumer Deep-Dive to understand their triggers and barriers with respect to Brookside opportunity- Framed the Communication Challenge that the SuperConsumer needs to be convinced of and wrote a Consumer Insight to inspire immediate consumer action- Defined the Functional and Emotional Benefits and the RTB (Reason to Believe) that Brookside should communicate - Formulated the Message Strategy and the Brand Personality for Brookside to complete the Strategic Communication Brief

Ahmedabad Area, India

Project Department: Category Management - Retail Marketing and OperationProject Title: To understand price discovery mechanism and develop procurement strategy for fruits and vegetable category- Communicated to 55+ farmers, 150+ associated value chain partners, Government institution and 100+ consumers to developed the pricing strategy model over the major parameters of Price, Quality, Market Availability and Perishability.- Developed a sourcing plan of 17 articles for two major collection centers named Padra and Nenpur in western region for next two months as a procurement strategy.- Successfully executed the pricing strategy by significantly done benchmarking with major competitors of the category-Star Bazaar, Reliance Fresh and Big Bazaar for 30 top selling articles on daily basis for a month.- Initiated the sales plan for the HoReCa segment as B2B customer under BigBasket Kirana vertical to increase the volume of the sales and reduce the waste.

Vadodara Area, India

On-boarding Retailers- It provides an opportunity to connect the business needs with live projects/internships from the industry- Worked for Meesho-an online reseller network of housewives and SMBs to sell products through their network on social channels.- Interacted to 120+ retailers, housewives and local retail outlets to educate about reselling and registered them on board- Successfully generated 78 leads within 3 weeks of time with accumulated revenue of 20,000+ INR

On-boarding local doctors and clinics for online medical information availability- The app based online medical clinics’, hospitals’, practitioners and patients’ one stop information portal to successfully generated the leads.- Communicated to 200+ doctors to get converted them to be on-board for the online medical information portal- Successfully achieved above target conversion of 132 doctors within 3 weeks of time

Master Of Business Administration - Mba, Business, Management, Marketing

Activities and Societies: A member of Sumantra - The Literary Club of Institute of Management, Nirma University, Childline India - 1089.

Bachelor Of Engineering - Be, Instrumentation & Control

Successfully completed Instrumentation & Control Engineering from Sardar Vallabhbhai Institute of Technology, Vasad, Gujarat.