Miia Jalonen Email & Phone Number

Helsinki, Uusimaa, Finland

Helsinki, Uusimaa, Finland & Copenhagen, Denmark

MakesYouLocal helps online shops succeed abroad. We help brands and retailers with the initial strategic decisions and localisation of their online shop to make sure they meet the customer expectations in the new country. We help companies from the start until launch, preparing the online shop for the local customers. Once the shop is launched, our local teams can be part of the daily operations by doing customer service, shop management in the local language, translations and marketing. MakesYouLocal was founded in 2010 and since then we have helped more than 600 companies to succeed abroad.My responsibilities:- Help brands and retailers to expand and grow their eCommerce operations in new markets- Find solutions to clients’ needs together with marketing and onboarding teams- Establish and maintain relationships with other eCommerce solution partners such as payment providers, logistic companies and marketing agencies- Support Finnish operation team with localization, translating and marketing

Berlin Area, Germany

Omio, formerly known as GoEuro is the leading platform and app to search, compare and book travel by train, bus, flight and ferry, across Europe. Omio has an average of 27 million monthly users, with 18 million app downloads to date and more than 800 partnerships with transportation providers. My role:- Developing business across the Northern European markets- Building and nurturing sustainable partnerships with the key players in train, bus and ferry travel- Creating, structuring and executing business and marketing initiatives to support growth and demand in the Nordics- Close collaboration with teams across the company to improve Omio product for customers and value proposition for partners

Berlin Area, Germany

DefShop is one of the biggest online shops for streetwear and sport fashion in Europe. DefShop was founded in 2006 in Berlin and has grown into a multichannel ecommerce platform with its own app and seven physical stores. DefShop offers over 25 000 products from about 350 brands.My main responsibilities:- Identifying new markets and growth opportunities- Developing go-to-market strategies- Building and managing a team of Country Managers (recruiting, onboarding, training and leading by the KPIs)- Helping to identify, test, and execute scalable growth initiatives across different channels (online and offline)- Developing local partnerships and negotiating commercial terms- Representing DefShop in industry events such as conferences, trade shows and meetups across Europe

Berlin Area, Germany

After managing the Finnish market for two years, I took the lead in launching DefShop in Sweden and Denmark. I was responsible for leading all localization projects for the Nordics both internally and externally. My main responsibilities were:- Building and managing a team of Country Managers for the Nordics (recruiting, onboarding, training and leading by the KPIs)- Leading logistic and payment projects by negotiating with Nordic service providers and setting up new solutions by supporting finance, IT, warehouse and shipping departments- Planning and driving implementation of key localization features such as multi-currency and local customer service - Defining local marketing strategies with Nordic Country Managers- Working with purchasing department to analyze brand performance and make trade recommendations for the Nordics- Representing DefShop in industry events such as conferences, trade shows, meetups across the Nordics

Berlin Area, Germany

I had a full ownership of the market entry process and market performance in Finland. My tasks included:- Building DefShop brand from scratch in the Finnish market- Managing day-to-day operations on the Finnish shop site- Improving local customer experience by adding local payment methods and logistic partners- Providing competitor, market and consumer insights- Translations and copywriting in Finnish for all online platformsAs marketing was a key part of my role, I was responsible for various aspects of both digital and offline marketing:- SEO: Keyword analysis, content creation, improvement and creation of landing pages, link building and wide usage of analytical tools such as Google Search Console, Ahrefs and Sistrix- Performance marketing: Google Adwords, Facebook Ads, Affiliate partnerships- Social Media: Creating and managing Facebook and Instagram accounts for the Finnish audience (define strategic SoMe roadmap, community management, content creation)- Email: Planning and copywriting Finnish newsletters- Influencer, blogger, athlete and artist cooperation- PR and Brand marketing campaigns (Radio, TV, Outdoor advertising)- Event and festival cooperation

Helsinki

Dagmar is the largest and leading marketing communications agency in Finland. Dagmar is serving Finland's top advertisers and international clients. I assisted digital planners in digital campaign planning and buying:- Campaign execution and maintenance (e.g. Facebook-advertising, RTB-campaings)- Competitor analyses- Technical specifications and instructions- Presentation material for clients- Reporting (Google Analytics, Google DoubleClick, Facebook, Adform)

Berlin Area, Germany

DefShop is one of the biggest online shops for streetwear and sport fashion in Europe. DefShop was founded in 2006 in Berlin and has grown into a multichannel ecommerce platform with its own app and seven physical stores. DefShop offers over 25 000 products from about 350 brands.The main tasks included:- Management of SEA Finland Google Adwords accounts- Keyword research and addition of new keywords- Composing and optimising advertisements- Analysing competitors and trends in the Finnish markets

Berlin Area, Germany

PerformicsAKM3 is an online marketing agency which focus on Search Engine Optimization (SEO), Content Marketing, Search Engine Advertising (SEA) and Social Media Marketing. My internship comprised of the following focuses:- Planning and coordination of content creation- Keyword research for selected topics- Improvement of title and meta descriptions- Translation of English and German content into Finnish- Support in the implementation of online marketing campaigns, in particular those of the Finland link marketing teamhttp://www.performicsakm3.de/

Porvoo, Finland

Kroma Productions Ltd. is a film production company which is specialized in audiovisual and multimedia art production. The productions of Kroma have been shown and broadcast worldwide by various television channels, film festivals, art museums and DVD distribution. My responsibilities included:- Analysis of the copyright and licensing agreements of 20 films on the international market- PR assistant duties in events, such as film screenings, festivals and PR events- Producer's assistant duties in film shootingshttp://www.kroma.fi/

Berlin Area, Germany

Vistaprint is is a technology and manufacturing company which provides professional marketing products and services. I found my passion in e-commerce when working at Vistaprint before my BBA-studies. My area of duty included the following aspects of customer service:- Answering and competent handling of written and telephone customer enquiries. - Performance of precise problem analysis and offering of a solution based on defined process standards and goals.- Proactive cross- and upselling.- Allocation of incoming payments, conducting of transfers as well as collaboration with external payment partner WorldPay.http://careers.vistaprint.com/de

Bachelor’S Degree, International Trade And Development

Bachelor'S Degree, International Business

Erasmus Exchange Programme (BBA)