Miia Seppi Email & Phone Number

Helsinki, FI

Services, CX & digital lead. Transformed and digitalized TEK's services, channels and ways of working. Services use + 100%, NPS: 61 > 80, members=customers: 62k > over 82k. Leading services unit of 30+ highly skilled professionals, lawyers, career coaches, event/training specialists, services&digital developers, CX and customer services specialists.

Business designer, strategist and virtual team lead for designers focusing on health & wellbeing. Working on the expansion of OP’s health care business and services. Leading e.g. the design of new healthcare centers (service concept, spatial design, digital services). In wider context, driving innovation, design thinking and human-centered development at.

Driving the design and development of DNA's multiscreen TV and digital entertainment services for improved customer experience. Exploring and developing new ways of working that embrace design thinking and lean methods.

Helsinki

Managing DNA's entertainment business, with a P/L responsibility, and steering strategic development initiatives leveraging established digital ecosystems, platforms and startup co-op. Launches include e.g. DNA Welho Viihde and DNA TV enabling flexible consumption of TV shows and movies - at home and on the move.

Heading the product department responsible for TV and content across all platforms; cable TV (a line-up of over 150 channels), DTT and mobile TV. Also mobile and online VAS, TV devices and new service development, such as VOD.

Heading Welho’s new business development with a special focus on digital convergence and emerging content distribution channels and services, both online and in the digital home environment. Leading strategic projects within the subject area. After the DNA acquisition (July 2010), steering the integration of DNA and Welho TV services (launch in May 2011)..

Heading Welho’s content and pay TV activities; defining cross platform TV strategy (cable, IPTV, online), managing and developing pay TV portfolio (Welho S-XL, Extra, HD, Mix and 3rd party packages; a line up of over 120 channels) and on-demand services, identifying new business opportunities around digital content. Content team leader.

Managing Welho’s pay TV and broadband content; defining content strategy, redesigning pay TV packaging to improve profitability and customer satisfaction (Welho S-XL, Extra, HD, 3rd party packages; over 100 channels in cable, IPTV), building online video services (Welho Play). Content team leader.

Defining global content strategy and acquiring content for mobile media services (e.g. mobile video). Managing relations and collaboration with TV- and media companies. Creating content concepts around technical enablers and mobile devices. Contributing to technical development with industry knowledge and content management experience.

Managing global catalogue of brands and content linked to consumer trends, mobile services and products. Creating new concepts in collaboration with international content providers and production companies. Developing global content strategy and publishing processes, aligned with regional activities.

Planning and managing marketing and external communications. Defining global marketing messages, creating marketing material and managing mobile services visibility in Nokia wide marketing channels and industry events. Supporting regional marketing organizations.

Promoting mobile opportunities to international game publishers and developers. Contributing to strategic direction and content of Nokia’s Entertainment Developer Program. Representing Nokia in an industry wide standardization initiative, Mobile Games Interoperability Forum (MGIF); Chair of the Marketing Committee.

Positive Psychology Practitioner

Executive Mba, With Honors

Ma, Media Management, With Honors

Bachelor, Business And Administration

International School of Business/Jönköping University, Jönköping (Nordplus –exchange, 3 months in 1996) Ecole Supérieure de Commerce de.

Education record