Mina Kwon Email & Phone Number

London, Gb

영국 런던

*Men's / Women's / Kid's *Regularly visited retail stores to assess stock levels and gather feedback from customers and staff, adjusting overstocks and consolidating slow-moving and high-demand items to optimise sales.*Collaborated with warehouse and distribution teams to track new season launches, ensuring timely delivery of stock through proactive communication and deadline management.*Coordinated with retail managers during local events to tailor in-store experiences, such as setting up branded spaces and hosting customer engagement activities, driving foot traffic.*Tailored product allocations based on store size, demographics, and local demand, contributing to effective stock management and seasonal story continuity.*Adjusted stock allocations to tourist-heavy locations during peak seasons by identifying popular colours and materials, boosting store performance.*Collaborated cross-functionally with wholesale, marketing, and design teams to align product launches with campaign timelines, ensuring cohesive execution.*Prepared daily trading reports, analysing LY and TY metrics, stock levels, and sell-through rates to support decision-making, primarily focused on womenswear.*Contributed to OTB planning for the AW25 season, analysing previous sales performance and managing size ratios for future buying and allocation strategies.

Seoul, Korea

*Drove rapid revenue growth, surpassing monthly targets, by leveraging SEO and optimising social media engagement, demonstrating expertise in fashion retail buyer responsibilities. *Utilised SEO strategies and social media optimisation techniques, resulting in a 35% increase in monthly website traffic and a 40% rise in online sales, exceeding monthly revenue targets by £3,000. *Analysed customer preferences and trends, selected and maintained product offerings, ensuring high quality and aligning with market demands.*Managed detailed page and image production, SNS operations, photography, image editing, and logistics dispatch, showcasing versatility in operational tasks. Implemented efficient logistics management, reducing shipping costs by 20%, leading to annual savings of £2,000.

London, Uk

*Developed and implemented a sophisticated stock rotation and replenishment system, enhancing operational efficiency and ensuring a seamless customer experience. This resulted in a 20% reduction in excess inventory and a 10% increase in stock turnover rate.*Calculated sales targets, meticulously managed daily sales revenue data, and presented insightful reports to the office manager, contributing to strategic decision-making processes. Achieved 100% accuracy in daily sales revenue data management, leading to more precise sales forecasts and better inventory planning.*Demonstrated adaptability and industry acumen by staying abreast of the latest fashion trends and technologies, ensuring customers received accurate information and recommendations.*Prioritised customer satisfaction, fostering long-lasting and loyal customer relationships through personalised service and genuine engagement.

As a freelance Marketing Project Manager, I orchestrated and executed a comprehensive bar marketing project that transformed customer experiences and drove outstanding results:✨ New Menu Development: Led the development of an innovative menu tailored to our target audience, enhancing customer satisfaction and preferences.📱 Strategic Social Media Campaigns: Spearheaded impactful marketing campaigns across diverse social media platforms, leveraging graphic assets and resources to achieve a 50% increase in monthly revenue, exceeding targets by £15,000.🎉 Themed Party Launches: Successfully launched themed parties, showcasing creative expertise and fostering increased customer interaction and loyalty.📊 Insightful Analytics: Gained valuable insights into consumer preferences, honing effective promotional strategies, and emphasizing the significance of cohesive branding.

Seoul, Korea

*Orchestrated successful collaborations, including partnerships with cafes and idol endorsements, leading to a remarkable 30% increase in seasonal sales, generating an additional £60,000 in revenue compared to the previous year. * Collaborated with media influencers to enhance brand visibility and engagement, managing advertising campaigns, and contributing to global brand initiatives, including a notable collaboration with Smiley for a promotional collection. Led the implementation and reporting of print and digital out-of-home (OOH) advertising campaigns.*Utilised data-driven insights to interpret customer behaviours and retention numbers, guiding strategic marketing initiatives and ensuring a competitive edge. *Spearheaded innovative marketing concepts, conducted trend research, and managed external agency communications, elevating the brand's position in the industry. *Managed production and promotion of SNS feeds, supported sponsored product shipments, and efficiently managed online mall page production, ensuring a cohesive brand image.

Seoul, Korea

*Collaborated in top 10 sales meetings, offering valuable input on design and quantity, ensuring alignment with seasonal collection objectives. *Coordinated with influencers, fabric, and design teams to execute impactful advertising and promotional campaigns, enhancing brand visibility and desirability. Contributed to the launch of successful advertising campaigns that boosted online sales by 30%, translating to an additional £45,000 in revenue during the campaign period. *Demonstrated proficiency in ERP system management, overseeing the registration of orders and offers, streamlining processes, and ensuring accuracy. Ensured 100% accuracy in managing the ERP system, minimising order processing errors and improving overall operational efficiency. *Actively participated in advertising and promotional activities, contributing to the brand's seasonal imagery and website product visuals.

Master Of Arts - Ma, Global Fashion Retailing

졸업, 패션디자인학과