Over 15 years of PR and communications experience in national and international PR strategy, corporate communications and consumer PR. Experience includes issues management for the Government of Japan, corporate PR for hotel groups, travel and destination consumer PR, and b2b comms in health & safety, construction, tech and manufacturing sectors. Specialises in shaping brand personality, thought leadership, identifying meaningful and consistent messages internally and externally, and creating bespoke communications strategies to maximise targeted exposure, grow brand equity and to achieve the long-term vision. Solid crisis comms experience, a creative thinker, and a writer of compelling copy. Passionate about connecting with people to grow great relationships with clients and colleagues.Completed a CPD accredited course on Implementing a Sustainable CSR Strategy which has deepened understanding of how businesses can and should demonstrate their cause through robust stakeholder communications focusing on purpose, people and planet. Completed various Google digital marketing courses.