Mikael Martinez Email & Phone Number

France

Toronto, Ontario, Canada

Brand Strategy and Creative Centre of Excellence

Toronto, Ontario, Canada

TD Insurance Marketing Planning

Toronto, Ontario, Canada

Dedicated to TD's Wealth and Insurance lines of business.Account lead on both TD's 2023 Super Bowl campaigns (Brand and Wealth).

Toronto, Ontario, Canada

• Nissan United (automotive)
• Supervise the development and execution of integrated marketing and communication plans designed to chronologically develop awareness, drive consideration, and finally unlock conversion/sales based on a funnel strategy.
• Assess performance against objectified KPIs, sales results, and market shares.
• Contribute to manage strategy and budget planning over the fiscal year, teaming up with a variety of experts specialized in: data, business intelligence, product, marketing, sales, finance, media, creation/ideation.
• Accompany and advise on product launch strategies, in alignment with both the global brand vision and local business challenges.
• Supervise all lower-funnel communications and retail operations based on inventory and field needs (3 direct reports + help manage Nissan's dealer network).

Toronto, Canada Area

• 1/ Nissan United (automotive)
• Supervised the development of communication campaigns, from brief to launch.
• Managed content production: video (social, OLV, TV), audio (digital, radio), visuals (social, print, OOH, POS), display (standard IAB and DCO), search (SEO, SEA).
• Critical product launch of the all-new Nissan Rogue 2021: unprecedented scope, high commercial expectations, covid context, +1 year from brief to delivery.2/ Public Service Announcements (pro bono work):
• Save Our Libraries:2020 Pencil GOLD - Radio & Audio (Craft, Writing - Campaign)2020 Pencil BRONZE- Radio & Audio (Broadcast - Campaign)2019 LIA SILVER - Radio & Audio (Public Service & Social Awareness - Campaign)
• Elder Abuse, for Canada Safety Council2020 Clio awards shortlist (Print, Public Service)

Toronto, Canada Area

• Supervised the development of communication assets, from brief to delivery, for:
• Sunlight (Henkel group, CPG)
• CIBC (banking)
• QuickBooks (Intuit group, software)
• Groupe Média TFO (public service)

Paris, France

• 1/ Renault Group International Account (automotive)
• Successfully implemented abroad Renault’s and Dacia’s new global branding strategies and visualidentities by executing at the central level:- 2 brand films (Renault Easy Life, Dacia Keep It Simple)- 3 integrated.
• Ensured brand consistency in the IMEA region by supporting local agencies in brandstrategy, implementation of guidelines, and campaign productions. Responsibilities required business travels across Europe, in Morocco.
• Bronze Lion award at the 2017 Cannes Lions International Advertising Festival(Dream Cradle, Outdoor)2/ SEB Group International Account (cookware/appliances)
• Defined and executed a new brand platform through three integrated product campaigns for the Tefal and Calor brands (Tefal Ingenio and Optigrill, Calor Pro Express).

Paris, France

• Renault Group International Account (automotive)
• Managed a creative review process to ensure brand positioning and tone of voice consistency across the Western European markets adapting the content provided by global.
• Deployed international campaigns and advised local teams on implementation.
• Accompanied markets in developing local content and transversal promotional platforms.

Paris, France

• Orange International Account (telecom)
• Assessed brand consistency and VI compliance of communication assets developed across Europe.

Sophia Antipolis

Enrolled in an Apprenticeship Program, both studying Corporate Finance and employed at Amadeus SAS assisting an Accounting Management team with its missions of:- capitalizing R&D activities- closing accounting periods- producing financial reports

New York, États-Unis

Within the subsidiary based in New York of IDgroup (French worldwide clothing retail company):- daily accounting responsibilities of three entities (sales validation, invoices recording)- monthly, bi-annual and annual closings- bank reconciliation- budget building of 2013- cost-accounting follow-up

Paris

Attached to the Sales Management Department, I took part in financial activities related to:- sales profitability analysis- KPIs follow-up- forecasts calculation- IT tools improvement (participation in the Qlikview solution implementation)

Shanghai, China

As part of the consulting team of Airgate Services, dedicated to studying the fastly developing business aviation sector in China, I took part in various missions involving: - cost controlling- financial analysis- commercial representation during the 2012 Asian Business Aviation Conference and Exhibition

Pau

Within the Public Accounting Firm Eccentive Conceils I took my first steps in Finance activities.

Master In Management

Fields of specialization : Audit, Management Accounting, Information System Fields studied : Management, Accounting, Corporate Finance.

Exchange Program

Exchange Program with the North Carolina State University. Fields studied : US accounting, Corporate Finance, Marketing, Corporate.

Lycée Pierre De Fermat

French system of Preparatory Classes for the national highly competitive entrance examination to Business Schools Fields of study.

Scientific Baccalaureate, Passed With Honors (Mention Très Bien)

Three times selected as 400m hurdler to compete at the National High School Track and Field Championship. The team finished as runner up.