Michelle (Mika) Rivera Email & Phone Number

San Francisco, CA, US

San Francisco, California, United States

Manages comprehensive communications for the Division of Clinical Informatics and Digital Transformation (DoC-IT) and Coordinating Center for Diagnostic Excellence (CoDEx).

San Francisco Bay Area

• Wrote, edited, and designed fundraising and marketing materials, including emails, website and social media content, proposals, fact sheets, talking points, articles, slide decks, stewardship reports, events.
• Developed compelling narratives and strategies to reach new audiences and elevate current audiences to the next level of engagement.
• Cultivated strong relationships with subject matter experts to track and better understand their work and products. Translated complex, technical information into easily digestible content for general audiences.
• Partnered closely with multiple teams and executives to learn about audiences to strategically craft messaging and tailor content to audience segments. Collaborated inclusively to receive buy-in from all stakeholders.

Washington, District Of Columbia

• Developed one-pagers, proposals, case statements, stewardship reports and financial summaries, presentations, and other communications materials for exhibitions, acquisitions, commissions, endowments, donor funds, and.
• Focused content on storytelling and audience analysis insights to convey potential or proven impact and drive increased engagement. This included translating technical information for lay audiences.
• Collaborated extensively with design, web, and public relations departments, as well as external designers and printers. Designed documents and edited materials for the advancement team, curators, and the director.
• Designed compelling invitation suites and event materials for exhibition openings and cultivation events.
• Ensured all materials adhere to the museum and Smithsonian branding, messaging, and voice guidelines.

Washington D.C. Metro Area

• Advised seminar groups of graduate students for the Public Relations and Corporate Communications capstone course.
• Coached students on persuasive storytelling, client consultation, strategic communications (e.g., social media and multi-channel outreach, grassroots efforts, relationship building, messaging), research, analytics, and.
• Identified the client’s communications challenges and goals and helped develop strategies to leverage opportunities.

Arlington, VA

• Researched for, wrote, edited, and collaborated with division representatives and subject matter experts to publish Bureau-wide internal documentation.
• Acted as IT Branch policy analyst from concept development to publication.
• Provided consultation for business process improvement, communications strategies and tactics, analysis and research, briefings, and pitch direction for executive management.
• Identified, mitigated, and developed resolution and communication projects to resolve division challenges as an Advanced Technology Group member.
• Planed, organized, led, and hosted social events for the division; created marketing and communications materials; and represented the social committee to executive leadership.
• Acted as the team strategic management tool and statistics/metrics manager. Provided analysis and recommendations for improvement.

Arlington, Virginia

• Developed marketing material (e.g., marketing display posters, case studies, Web site content, etc.).
• Researched, organized, wrote, and edited press releases and proposals/responses to RFPs for both technical and non-technical audiences.
• Social media team, Web site development and design team, and social committee member.
• Produced proposal packages in-house.
• Developed company writing style guide, Web site content.
• Participated in conferences to help position the company for a competitive advantage.

Blacksburg, Virginia

• Wrote press releases and feature stories about inventors and scientific research/discoveries.
• Researched, wrote, and copy edited confidential and non-confidential summaries/technical briefs about technologies to garner interest in licensing opportunities from companies.
• Translated confidential and non-confidential scientific and technical reports into documents geared toward both technical and non-technical audiences.
• Worked with template designs for marketing collateral.

• Edited and fact-checked articles prior to publication to conserve writer and paper credibility.
• Wrote articles to deliver information effectively.
• Used extensive researching and communication skills to thoroughly and respectfully conduct interviews for information.

Vienna, Virginia

• Wrote compelling artist biographies for program inserts.
• Wrote marketing-based blurbs for ads (The Wash. Post), posters, and Web site.
• Researched, drafted, and implemented new, more effective artist bio. content/format.
• Copy edited brochures, ads, newsletters, programs, etc.

Masters, Public Relations & Corporate Communications

• Through the program, provided client consultation. Clients have included Smithsonian Theaters, The Women’s Center, National Aquarium.

Biology, English

Study abroad semester in the UK.

B.S., B.A., Biology, Professional Writing, Creative Writing

Activities and Societies: Dean's List, Silhouette Literary and Arts Magazine, VT English Undergraduate Research Conference Leadership.