Mikayla Sandner Email & Phone Number

• Initiated and executed marketing tactics from concept to completion to drive engagement, referrals, and reviews
• Constructed Constant Contact emails and managed campaign delivery reaching up to 3,400 people
• Conducted research and prepared custom content for website, direct mail, and sales materials
• Facilitated social media engagement by managing social channels: Facebook, Twitter, LinkedIn

West Chester, Pennsylvania

• Worked closely with CEO to define marketing objectives; owned all communication workflows and creative deliverables across email, social, website, print and public relations initiatives
• Contributed to lead generation and customer acquisition activities by conducting prospecting and data mining via ReferenceUSA for head of sales
• Planned the 10 Year Anniversary Celebration and company photo shoot for 20 people

• Accountable for meeting clients’ needs on time and on budget while managing agency resources to achieve the best workflow and greatest efficiency in order to maximize internal and external relationships and agency.
• Collaborated with internal cross-functional team leads on the development of complex marketing communication plans and project briefs
• Launched an integrated campaign with a focus on paid search and social, display, content, and TV/streaming, resulting in 21,000 click-to-call leads and 12 million video views
• Organized and managed photo/video shoots and CGI production for multiple clients
• Managed billing for 8 client accounts keeping a pulse on level of effort against scope including pacing, risk, and margin tracking

Charlotte, North Carolina

• Initiated, directed, and tracked completion of traditional and digital ad campaigns maintaining 20-40 projects for 3+ clients simultaneously while leading the daily management of internal teams across 10 offices
• Fostered relationships with clients and developed an understanding of their business to connect all projects to the big picture and inform best practices for execution
• Developed ad metrics with media team to ensure campaign KPI alignment, managed creative ad rotation for 150+ placements concurrently, implemented tracking tags, assisted with vendor trafficking
• Coordinated analysis of campaign results to identify issues and opportunities within messaging, visuals, and audience engagement to optimize existing campaigns for improved results

Charlotte, North Carolina

• Responsible for liaising with key stakeholders to identify and define project requirements, scope, and objectives, ensuring that clients' needs are met throughout the project life cycle
• Owned and drove momentum for all day-to-day deliverables as well as organized and led weekly creative meetings to encourage collaboration on projects
• Navigated teams with conflicting priorities through effective communications and seamlessly adapted project timelines and resources
• Overcame obstacles due to COVID and launched an integrated campaign using digital banners, paid search and social media, and direct mail to help increase sales, resulting in 6,913,165 total campaign impressions, 18,930.

Charlotte, North Carolina

• Partnered with department leads on the successful planning and delivery of client projects
• Leveraged project management software to communicate status, tasks, and feedback to internal teams
• Provided strong customer service as the point person leading the design and production of a 104-page annual report, attended onsite press checks with the client for quality assurance
• Served on the culture committee for the Charlotte office planning in-person events for 30+ people
• Promoted to Project Manager after successfully providing interim coverage for an advanced role overseeing a top tier client’s $1 million advertising spend

Charlotte, North Carolina Area

• Supported the Project Management team to assure client deliverables were produced efficiently and effectively
• Managed newsletters for the agency’s largest client via CMS platform
• Assisted with the agency’s 50th anniversary rebranding materials
• Contributed to SOWs and timelines, routed proofs following QA process, disseminated meeting notes

Wilmington, Delaware

• Developed and implemented a marketing plan for the Museum's 10th Annual Fundraising Event, resulting in a net revenue of $67,655 raised
• Led a committee of 8 volunteers and presented updates monthly to 15 board members
• Composed mass mailings, event programs, signage, social media content
• Managed a budget of $10,000 for rentals and decoration purchases
• Initiated prospecting for advertisers and sponsors, solicited 132 silent auction items and constructed spreadsheet and Donor Perfect records to track deliverables
• Assisted with day-of event operations including supervising 16 vendors and providing customer service to 400+ guests