Mike Arning Email & Phone Number

Charlotte, North Carolina Area

• Building True Speed Communication means being hands-on with our clients. Some examples...
• Served as the PR/communication lead for NASCAR Cup Series champion Kevin Harvick for three years, including his farewell season in 2023 that served as a tribute to his Hall of Fame-caliber career after two-plus decades.
• Led the media/PR efforts for Jenson Button, the 2009 Formula One world champion, during his three-race foray into the NASCAR Cup Series with Rick Ware Racing and sponsor Mobil 1. (2023)
• Facilitated the launch of Tony Stewart Racing in the NHRA. Built the team’s entire communication infrastructure, including its social channels, and directed all the announcement details pertaining to the team’s.
• Directed all of the PR/media efforts for the inaugural season of the Superstar Racing Experience, a six-race summer short-track series on Saturday nights that aired in primetime on the CBS Television Network and.

Charlotte, North Carolina, United States

• Oversaw holistic communication for all facets of the company in all racing divisions in which it competed.
• Hired and managed staff for each of its six race teams (four in the NASCAR Cup Series and two in the NASCAR Xfinity Series).
• Integrated partner initiatives to public relations and media opportunities across traditional and social media.
• Developed and executed media plan for the team’s manufacturer switch from Chevrolet to Ford in 2017.

Charlotte, North Carolina, United States

• Built entire communication infrastructure for first American Formula One team since 1986.
• Hired staff, created media site, drafted all copy for website, secured team’s social media presence.
• Established at-track protocols, created all press material, developed crisis communication plan.
• Served as media liaison with engine manufacturer (Ferrari) and tire supplier (Pirelli).
• Provided turnkey program that allowed team to take communication in-house beginning in 2019.

Charlotte, North Carolina, United States

• Oversaw holistic communication for Joe Gibbs Racing in the NASCAR Cup Series, the NASCAR Xfinity Series and its driver development program, which was run in conjunction with NFL Pro Football Hall of Famer Reggie White.
• Coordinated announcement of Joe Gibbs’ return to the NFL as head coach for Washington.
• Handled all driver and sponsor announcements.
• Developed and executed media plan for team’s manufacturer switch from Chevrolet to Toyota.
• Served as the public relations representative for the No. 20 Home Depot team and driver Tony Stewart.

Greater Atlanta Area

• Managed public relations for The Home Depot’s NASCAR sponsorships as The Official Home Improvement Warehouse of NASCAR and the primary sponsor for Tony Stewart and the No. 20 NASCAR Cup Series team of Joe Gibbs Racing.
• Coordinated all media coverage following the team’s 2002 NASCAR Cup Series championship.
• Crafted and activated Double Duty II media plan where Tony Stewart competed in the Indianapolis 500 and NASCAR’s Coca-Cola 600 on the same day.
• Cross-promoted The Home Depot’s NASCAR sponsorship with its sponsorship of U.S. Olympic team.Managed the public relations campaign for Georgia-Pacific’s announcement that Richard Petty would become the “Brawny Man” for.
• Brawny’s line of paper towel products were losing market share while carrying an outdated logo. To combat this, we secured Richard Petty – The King of Stock Car Racing – to serve as the interim Brawny Man for 2002 as.

Charlotte, North Carolina Area

• Ran public relations department for boutique motorsports agency.
• Acquired The Home Depot as a client… Drafted public relations plan… Facilitated relationship with Tony Stewart and Joe Gibbs Racing.
• Managed Square D Company’s sponsorship of driver Kenny Wallace in the NASCAR Cup Series… Developed and executed public relations initiatives… Oversaw design of racecar and uniforms… Ordered uniforms, car graphics and.