Mike Canter Email & Phone Number

Fairfax, Va, Us

MANAGEMENT & ADMINISTRATION-Acts as Digital Team Lead for the US Army's Directorate of Prevention, Resilience and Readiness (DPRR) which serves Soldiers, Military Families and Army Civilians across the world.-Supervise a team of 6 digital media specialists that fulfill the vision for the DPRR website, social media platforms, and other strategic communication related initiatives. -Uphold SCT policies and procedures while fulfilling all performance work statement for the contract. CONTENT DEVELOPMENT & STRATEGY-Guide the management of DPRR's social media platforms (X, Facebook, Instagram, LinkedIn, YouTube) through strategic campaign coordination that aligns with brand guidelines and targeted mission outreach.-Manage the logistical and creative development of Facebook Live Events that serve DPRR programs outreach to Soldiers and Families.-Oversee the management of the DPRR website with coordination of weekly updates and facilitate review of all edits with quality control measures, review of accessibility best practices, and brand guidelines. -Lead the management of all media related needs for the DPRR website and community which includes conducting daily analysis of all relevant program topics, developing weekly media updates for key leaders, and facilitating monthly reviews of media trends.-Ideate, develop and execute strategic communications requests that include but are not limited to targeted communications campaigns, messaging, and visual design.

San Mateo, Ca, Us

EMAIL CAMPAIGNS & CONTENT STRATEGY-Redesigned multi-territory (8+) onboarding campaigns in Customer.io to apply newly launched branding guidelines and improve user experience on the platform-Ideated, developed, and launched long term user experience campaigns to promote continuous activation, engagement, and learning -Developed a content calendar to promote consistent touchpoints with users and provide transparency with cross functional teams -Maintained an average open rate of 69% for all single broadcasts (50+) and 68% for all multi-message permanent campaigns (30+) that produced an average 7% click rate and 10% conversion rate COMMUNITY ENGAGEMENT & MANAGEMENT -Created and managed a user engagement strategy that included the execution of an online professional community, outreach sessions, focus groups, and professional development opportunities -Established customer feedback channels to track data to better understand overall satisfaction, promote ideation, and find ways to improve user experience-Analyzed user data to further evolve the scope of the “voice of the customer” and inform cross functional business process changes that improved platform onboarding and conversion rates

New York, Us

CONTENT DEVELOPMENT & CREATIVE DESIGN-Provided oversight review of curriculum learning objectives and activities to meet company brand standards and industry best practices-Edited curriculum outlines, lecturer scripts, activity plans, and general content in various subject matter arenas such as personal development, business and management, creativity, design thinking, and more. -Ideated, developed, and drafted over 30 curriculum outlines, lesson plans, and accompanying scripts for instructional development and delivery to various global business enterprises.

San Jose, California, Us

STRATEGIC COMMUNICATIONS & COMMUNITY DEVELOPMENT • Redesigned and launched department communications for the Vice President which included new meeting design, newsletters, briefings, and cross functional information sharing. • Collaborated with the Chief of Staff and Vice President on key initiatives regarding employee experience and operational touchpoints for the department and cross functional partners. • Developed a department community framework on Notion that aligned with mission and department values which created opportunities for further collaboration and understanding in a fully remote space. LEARNING & DEVELOPMENT • Developed and launched a learning and development space for the department within Notion that resulted in both digital and live training materials (10+) on a variety of business-focused skills. • Supported the management and tracking of quarterly KPI tracking which included cross functional partnership and collaboration with key department stakeholders.

Washington, D.C., Us

OPERATIONS & ADMINISTRATION -Oversaw the strategic direction of a department of 25+ staff members which included creating targeted training sessions, health and wellness programming, and project management calendars.-Monitored the overall degree programs budget, with annual expenditures of $16.9 million and a total revenue of $45 million, to find opportunities for cost savings, resource alignment, and improved business systems. -Created and implemented new recruitment strategies that led to the hiring of over 200+ adjunct faculty and subject matter experts, 9 full-time faculty, and 20+ staff members. -Designed and implemented a new organizational structure for the department which better aligned functional roles, streamlined central services for stakeholders, and produced a lean approach to program staff management.PROJECT MANAGEMENT -Created and delivered over 7+ key customer retention projects that resulted in an increase of 15% more customers each quarter and improved brand awareness. -Developed and launched a training and professional development framework for 23 academic degree programs (undergraduate, graduate, doctoral, and certificate) which included the creation of educational, professional, and social programming for around 8,000 campus and online students on an annual basis that resulted in the creation of over 250+ opportunities that improved overall retention. -Led the new academic program launch process for 8+ programs which included oversight in the proposal development, hiring of faculty and staff, curriculum creation, systematic coordination with central departments connected to academic programs to include academic affairs, admissions, marketing, online operations, and student affairs. -Adapted systems support within a new Learning Management System (LMS) through the launch of the online program modalities as applied to 4 existing academic programs and applied these practices to the launch of 8 new multimodal academic programs.

Washington, D.C., Us

CUSTOMER ENGAGEMENT & PARTNERSHIP DEVELOPMENT -Designed and launched customer strategies for a community of over 10,000 stakeholders that resulted in better brand awareness, customer satisfaction, and customer retention. -Acted as primary relationship manager for all customer escalation issues which involved review collection, communications, and coordination with all relevant business services departments university-wide to include but not limited to human resources, financial services, and legal counsel.-Cross-collaborated with executive stakeholders in 7+ departments university-wide to build and implement ongoing initiatives to optimize university and customer success which included systems implementation and integration, customer service policies and procedures, and program reviews. -Implemented and assessed industry strategies to build global relationships across sectors that align with goals of professional degree programs which included partnership development and resource allocation. INTERNAL & EXTERNAL COMMUNICATIONS-Streamlined central communications to a distribution of over 3,000 students and 8,000 alumni on a semesterly basis which includes drafting and circulation of a central weekly student newsletter, monthly alumni messages, bi-weekly academic program newsletters (23+), oversight of social media platforms (40+), and strategic student academic messages.-Evaluated enrollment management procedures from newly admitted to registered students which resulted in the creation of effective student communications that contributed to a 20% increase in overall student conversions. -Implemented a social media strategy which involved developing within Facebook, Twitter, and LinkedIn that increased student and alumni engagement with the academic program by 25% over the course of 2 semesters. -Served as a consultant to executive level leaders university-wide to create strategic and emergency messaging regarding state, national, and global issues.

Washington, D.C., Us

Washington, D.C., Us

Washington, D.C., Us

Washington, Dc, Us

STRATEGIC COMMUNICATIONS- Drafted initial bills, monitored, and analyzed legislation, and prepared memoranda on the constitutionality of legal provisions of proposed legislation which included correspondence and inquiries from the public, business leaders, and advocacy groups within the District for specific initiatives that were under consideration by the Committee of the Whole.CHANGE MANAGEMENT & ORGANIZATIONAL DEVELOPMENT- Guided the Transition Committee and subcommittees to tackle administrative and managerialdepartmental reviews of central offices throughout the Council of the District of Columbia to improvefunctionalities and efficiencies within the organization.- Conducted nationwide recruitment searches for key positions within the Committee of the Whole and throughout the Council of the District of Columbia which involved initial review of over 2,000 applicants and organization of all interview processes.

New York, Ny, Us

Washington, Dc, Us

Juris Doctorate, Law

Master Of Arts (M.A.), Communications

Bachelor Of Arts (B.A.), English