Mike Chen

Mike Chen Email and Phone Number

Key Account Manager
Mike Chen's Location
Taipei City, Taipei City, Taiwan, Taiwan, Province of China
About Mike Chen

●7年電商平台商城經營及商品操作經驗,熟悉3C、家電、電腦資訊、汽機車百貨類相關商品業態。並針對不同商品及供應商策劃行銷活動。協助供應商於平台上取得業績。●半年平台招商經驗,介紹個人開店平台,並輔導客戶上架,行銷販售,物流等相關作業。●半年平台開發經驗,協助企劃個人開店平台後台建置,操作流程與邏輯,並整理相關法務與帳務資料。●3年電腦經銷實體門市經驗,依照消費者需求分析並介紹筆記型電腦,促使達到成交。●1年中國重慶創業經驗,協助實體店面開店。●7 years of experience in e-commerce platform business operation and product operation. Familiar with 3C, home appliances, computer information, automobile and motorcycle related merchandise formats. And plan marketing campaigns for different products and suppliers. To help suppliers achieve results on the platform.●6 months of Merchants experience. Introduction personal shop platform, client counseling shelves, marketing, selling, logistics, and other related operations.●6 months of experience in platform development and planning. Assist in the planning of the back-end establishment of the personal store platform, the operation process and logic, and the collation of relevant legal and accounting information.●3 years of sales experience in computer physical stores.●1 year of entrepreneurial experience.

Mike Chen's Current Company Details

Key Account Manager
Mike Chen Work Experience Details
  • 訊崴技術有限公司 Xunweitech
    Key Account Manager
    訊崴技術有限公司 Xunweitech May 2022 - Oct 2022
    台灣 臺北市
    ▼工作內容 商品操盤 : 與各平台經理人接洽,洽談活動安排。分析市場:分析競品與市場趨勢,給予內部建議主力商品販售。廣告投放 : 給予外部媒體投放單位建議,針對商品特色,活動訊息,廣告視覺等事項微調,並撰寫廣告文案。客情維護 : 與經銷廠商維持密切關係,並確保合作順暢。▼Work contentCommodity Trader: Negotiate commodity activities, arrange contact exposure on the E-Commerce platform.Market analysis: Analyze competing products and market trends, and give internal recommendations for main product sales.Market analysis: Analyze competing products, and market trends, and give internal recommendations for main product sales.Customer maintenance: maintain close relationship with distributors and ensure smooth cooperation.
  • Newegg
    Account Manager
    Newegg Mar 2021 - Jun 2021
    台灣 Taipei City 台北
    ▼工作內容 ●賣家招商 : 負責招募品牌及經銷 ,加入跨境北美電商平台。●賣家運營:分析北美市場,並提供市場趨勢協助賣家,洽談活動商品,與廣告曝光。▼達成成就●賣家招募6間,維護23間商家。●協助台灣自有品牌 KC 碳纖維汽車精品,WPG雪豹打蠟機加入北美市場。▼Work content1. Merchants for sellers: Responsible for recruiting brands and distributors to join the cross-border e-commerce platform.2. Seller operation: Analyze the market and provide market trends to assist sellers, negotiate event products, and exposeadvertisements.Achievement1. The seller recruits 6 shops and maintains 23 shops.2. Assist Taiwan's own brand KC and WPG waxing machines to enter the US market.
  • 英商克雷達投資有限公司台灣分公司
    Account Manager
    英商克雷達投資有限公司台灣分公司 May 2020 - Nov 2020
    台灣
    ▼工作內容 ●家電品類招商 : 負責淘寶商城招募品牌及經銷 (如:東隆電器、集雅社,歐洲精品家電,日本TAIGA大河)。●商家運營:透過商家反饋及業務需求,提供系統新增/調整功能等需求,並測試⾄最後上線的正確性,來解決商家問題。●活動業績達成:安排每月主題活動、與商家邀品提案,藉此達成業績KPI。●活動規劃:規劃年度活動時程,完成活動提案規劃,透過提案徵選獲取資源,並執行會場架設,確保上線完善及業績達成。 ▼達成成就●重點商家招募15間,維護23間商家。●GMV快速成長,6月至9月家電GMV成長約103%。●協助銀行分期功能規劃於淘寶台灣,並規劃主軸活動曝光。▼Work content●Merchants for electrical appliances: Responsible for brand recruitment and distribution on Taobao Mall (EX: Panashop、Gseven,CHEN TSAN,TAIGA)●Business Operations: feedback through business and business needs, providing new systems and adjustment needs, and the last on-line test to ensure that solve business problems.●Activity achievement: Arrange monthly theme activities, and propose proposals with merchants, and have reached performance KPI.●Activity planning: plan the annual activity schedule and complete the activity proposal plan. Obtain resources through proposal solicitation, and implement the event webpage to ensure that the online is perfect and the performance is achieved.
  • Shopee
    Key Account Manager
    Shopee Jul 2018 - May 2020
    台灣 台北市
    ▼工作內容●汽機車百貨類客戶經營 : 負責蝦皮商城賣家經營品牌及活動規劃(例:麗車坊、車麗屋、 Gozilla狗吉拉),並依照蝦皮行銷活動邀品及協助曝光。●協助招商開發 : 整理競網,或本身有在經營官網之潛力賣家清單給予招商團隊開發。●活動規劃 : 分析市場趨勢,並針對該趨勢策劃未來3個月的活動主軸(例: gogoro 配件、除舊布新、開學季)。●賣家輔導 : 透過賣家回饋及業務需求,提供系統調整或協助問題解決(例:帳務問題,客訴協調,系統操作)。●分析成效 : 運用每日報表數字分析活動成效,並提供意見或改善計畫協助賣家活動方向。▼達成成就●汽機車百貨維護商家約151間。●商城商家整體 GMV YOY 成長330%。●規劃除舊布新(汽車美容)線上活動,GMV MOM 成長約35%。●整合麗車坊O2O資源,規劃蝦皮商城&麗車坊實體店面廣告導流,折扣碼領取率98%,轉換率約3.5%。●規劃KOL(女子車流)安全帽新品開箱,開箱商品於一周活動期間創造20萬GMV。分析Gogoro周邊趨勢,安排Gozilla狗吉拉賣家活動頁於蝦皮首頁曝光,創造一天88萬GMV。▼Work content ●Motors customer management: Responsible for the brand management and activity planning of Shopee Mall sellers (EX: Autolife、Car Quality、 Gozilla). Follow the invitations of marketing activities and assist in an exposure.●Assist in investment promotion: sort out competitors, or list of potential sellers on the official website of the business, and give it to relevant departments.●Event planning: Analyze the market trend and plan the main axis of the event for the next 3 months (EX: gogoro accessories, remove the old cloth, and the school season).●Seller counseling: Through seller feedback and business needs, provide system adjustments, or assist in problem-solving (EX: accounting problems, customer complaint coordination, system operation).●Analyze the effectiveness: Use daily reports to digitally analyze the effectiveness of activities, and provide suggestions or improvement plans to assist sellers in the direction of activities.
  • ( Fubon ) Momo .Com Lnc. 富邦媒體科技
    Category Manager
    ( Fubon ) Momo .Com Lnc. 富邦媒體科技 Aug 2014 - Jul 2018
    台灣 台北市
    ▼工作內容●3C電腦資訊家電、汽機車百貨品類管理 : 負責規劃品類整體活動,與商家自主活動及配合全站大促邀品。●協助招商開發 : 協助招商人員並參與招商會議,說明整體商城活動計畫,版位配置等行銷廣告方向。●活動規劃 : 依照市場趨勢給予全站、品類、商家活動方針。●商家輔導 : 輔導新進商家上架,帳務,後台操作等細節,進一步分析商家產品面向與優勢,給予商家建議。●分析成效 : 運用每日報表數字分析活動成效,並提供意見或改善計畫協助賣家活動方向。▼達成成就●維護超過250間商店。●操作空汙議題,規劃清淨機活動,使整體類別商品成長35%以上GMV。●協助單一商店操作 TOP 20 商品排行榜,協助商家MOM穩定成長15%~20% GMV。●神腦國際開店慶,規劃整體曝光商品面向,並安排活動曝光,創造單月百萬業績。●規劃良興電子開店慶活動,安排廣告版位與活動曝光,創造期間150萬業績。●協助法雅客入駐摩天商城。●操作CASIO TR50自拍相機,安排站外資源與商店內部廣告宣傳,達成 GMV MOM成長 120%,創造單月250萬業績。▼Work content ●3C, computer information, electrical appliances, Motors management: Responsible for planning the overall activities of the category, independent activities with merchants, and invitations to activities.●Assist in investment promotion: Assist investment personnel and participate in investment conferences, explain the overall mall activity plan, layout configuration, and other marketing advertising directions.●Activity planning: Give activity guidelines based on market trends.●Merchant coaching: Coaching new merchants on the shelves, accounting, background operations, and other details. Further, analyze the product orientation and advantages of the merchant, and give suggestions to the merchant.●Analyze effectiveness: Use daily reports to analyze the effectiveness of activities. Provide advice and assistance to improve the planning activities sellers direction.

Mike Chen Education Details

Frequently Asked Questions about Mike Chen

What is Mike Chen's role at the current company?

Mike Chen's current role is Key Account Manager.

What schools did Mike Chen attend?

Mike Chen attended 中國文化大學.

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