Golf courses are pretty exclusionary places, accessible and open to a small segment of our population. If we’re to grow the game, we need to be more fun, upbeat, affordable and accessible to everyone.My title says VP of Sales and Hospitality for Paradigm Golf Group, but our vision at Paradigm is to use our platform to make golf easily accessible and inclusive by shifting the vibe, making golf courses more fun and more welcoming to everyone. Of course, profitability is our goal. At Paradigm Golf Group, we specialize in working with under-performing golf properties stuck in the traditional operating procedures, and turning them into upbeat, fun, and friendly places to be. Profitability is our result. We use cutting-edge marketing techniques to reach all golfing demographics, increase followers, develop raving fans, and ultimately drive profitability at the clubs we manage.In the Spring 2021 edition of Golf Inc, I was recognized as the “Difference-Maker of the Year” for my use of social media marketing in a completely unconventional way within the golf industry. Videos, song parodies, contests, music and more drive the atmosphere of all our clubs. Tremendous customer retention and customer acquisition is the result.Specialites: Increasing sales and profitability at under-performing golf courses. Training and nurturing staff so that they can grow and learn to connect with our customers and each other. Paradigm’s goal is to grow the golf industry by changing the traditional vibe to make golf more enticing, more entertaining, and more accessible to all.Contributor to The GolfBiz PodcastGolf Inc’s Difference Maker of the Year 2022Partner, Smashers On