Over the past 28 years, I have specialized in Channel Marketing Programs and multi-tier distribution business strategies. My experience working with Manufacturers, Distributors and Resellers, which gives me a unique perspective and understanding of what drives and motivates customers. I am highly experienced in the design, implementation, administration and fulfillment of B2B customer loyalty/growth incentive strategies.Incentive Program Benefits:▪Improve profit margins. ▪Capture discretionary purchases. ▪Gain market share and new accounts. ▪ Increase overall sales revenue and profit. ▪ Promote and reinforce your brand and value proposition. ▪ Engage and motivate sales teams. ▪ Increase sales of specific products and/or services. ▪ Launch new products. ▪ Cross sell products and services. ▪ Competitive differentiation and value-add. ▪ Customer acquisition and retention. ▪ Take focus off of price, rebates or compensation. ▪ Gain valuable customer data and insight. ▪ Increase referrals. ▪ Strengthen relationships with customers and suppliers. ▪ Boost loyalty and retention with top customers. ▪ Promote featured product categories or product lines. ▪ Promote non-cash awards that competition can’t match.Specialties: Performance Incentives, Global Channel Incentive Solutions, Channel Growth & Development, Channel Loyalty, Rewards Strategy, Business Improvment, Group Trips, Points Programs, Individual Travel, etc.
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Account Director360InsightsBelmont, Nc, Us -
Account Director360Insights Apr 2024 - PresentGreater Charlotte Nc Area -
Account ExecutiveHmi Performance Incentives Mar 2005 - Apr 2024HMI Performance Incentives is a leading full-service performance improvement company focusing on B-to-B channel loyalty initiatives, sales/customer incentives, employee recognition programs and group travel. Since 1980, HMI has combined powerhouse solutions with personal service to develop successful incentive strategies for Fortune 1000 companies that increase sales, market share, loyalty and profits. Based in Boston, HMI provides client services in over 80 countries worldwide. -
Independent RepCrown Marketing Group 1995 - 2003Designed and managed B-to-B channel loyalty promotions, employee sales incentive programs and customer growth strategies for companies in or associated with the Building Supply, Automotive, Banking and Insurance Industries.
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Sr. ConsultantAddison Whitney May 1991 - Jan 1996Addison Whitney specializes in creating names for new products and corporate identity design and consulting. My responsibilites included account acquisition, project management and creative ideation. -
District Sales ManagerCombined Insurance Company Jun 1986 - May 1991Responsible for growing district accident & health insurance premiums. My daily activities included agent acquisition and training as well as maintaining a very high level of personal sales production.
Mike Dey Education Details
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Central PiedmontCriminal Justice
Frequently Asked Questions about Mike Dey
What company does Mike Dey work for?
Mike Dey works for 360insights
What is Mike Dey's role at the current company?
Mike Dey's current role is Account Director.
What schools did Mike Dey attend?
Mike Dey attended Central Piedmont.
Who are Mike Dey's colleagues?
Mike Dey's colleagues are Allie Lessard, Viengtha Vongphachan M.sc., Emma Mattice, Rayne Foster, Ashley Walker, Jeffrey Mccaffrey, Emily Supernavage.
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