Mike E. Email and Phone Number
With over 25 years of experience in the FMCG / CPG industry, I am an adaptable leader and strategist who has delivered consistent results in various roles and markets. As the Global Business Services GM at JTI, we provide financial, recruitment, marketing, sales, data and analytics services for JTI markets in Asia, Americas and Middle East. My approach is to support JTI's growth and efficiency by leveraging my experience in business insights, consumer insights, brand marketing, forecasting and demand planning, system automation, and performance analysis. I am passionate about creating a culture of excellence, innovation, and collaboration among my teams and partners. I believe that disruption and change are opportunities for growth, both for the company and for myself. I have learned this from living and working in different countries and cultures, such as UK, USA, Switzerland, Thailand, Bangladesh, Nepal and Manila. I am always eager to learn new skills, explore new ideas, and share my experiences with others.
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Global Business Sevices GmJti (Japan Tobacco International) Jan 2024 - PresentManila, National Capital Region, PhilippinesProviding financial, recruitment, marketing / sales as well as data and analytics services for Asia, Americas and Middle East JTI markets -
Country Manager NepalJti (Japan Tobacco International) Oct 2020 - Jan 2024NepalResponsible for market P&LGrowing the Nepal JTI business Succession planning and people leadershipManaging our working relationship with our local partner -
Head Of Marketing, Business And Strategic Insights BangladeshJti (Japan Tobacco International) Aug 2018 - Oct 2020BangladeshJTI is a multinational organisation with over 45,000 employees. We are the 3rd largest tobacco company in the world.My belief:Disruption and Change = Growth (companies & people)My role:Responsible for -Business Insights: forecasting and demand planning, performance analysis and tracking, system automation & KPI’sConsumer Insights and segmentation: research development and execution, analysis to find the insights in the learnings / data, market… Show more JTI is a multinational organisation with over 45,000 employees. We are the 3rd largest tobacco company in the world.My belief:Disruption and Change = Growth (companies & people)My role:Responsible for -Business Insights: forecasting and demand planning, performance analysis and tracking, system automation & KPI’sConsumer Insights and segmentation: research development and execution, analysis to find the insights in the learnings / data, market roll out of our consumer insights, targeting Brand Marketing: Brand portfolio, Brand Strategy, KPI’s, BTL campaigns, communication of Brand plans to sales force and field marketing teams, annual goals and initiatives HQ and Region: regular communication updates on progress / challenges My mission:1# Inspire a continuous improvement mindset within my team & act as a change agent in our organisation.2# To shift consumer perceptions and purchase behaviour through identifying the purest single minded consumer insight3# To learn and develop myself by doing. Show less -
Reduced Risk Products: Logic & Ploom Global Brand DirectorJti (Japan Tobacco International) Jan 2017 - Jul 2018Geneva Area, SwitzerlandJTI is a multinational organisation with over 40,000 employees. We are the 3rd largest tobacco company in the world.My belief:Disruption and Change = Growth (companies & people)My mission:1# Inspire a continuous improvement mindset within my team & act as a change agent in our organisation.2# To shift consumer perceptions and purchase behaviour through identifying the purest single minded consumer insight, leading to creative that blows the doors off.3#… Show more JTI is a multinational organisation with over 40,000 employees. We are the 3rd largest tobacco company in the world.My belief:Disruption and Change = Growth (companies & people)My mission:1# Inspire a continuous improvement mindset within my team & act as a change agent in our organisation.2# To shift consumer perceptions and purchase behaviour through identifying the purest single minded consumer insight, leading to creative that blows the doors off.3# To learn and develop myself by doing. Show less -
Emerging Products Logic Brand & Product Director HqJti (Japan Tobacco International) Sep 2015 - Jan 2017Geneva Area, Switzerland -
Director Of Planning And Development (Brand Activation) UsaJti (Japan Tobacco International) May 2013 - Aug 2015Teaneck, NjMy role -Lead our team in creating innovative programs that influence consumer purchasing decisions.Responsibilities:Brand activation through the following channels:Consumer - direct to consumer marketing including detailed analysis to evaluate volume and profitability impact. Programs include targeted geo sweepstakes, on pack promotions, loyalty offers, App driven awareness and evaluation campaigns, geo fenced mobile offers & extra value coupon partnership with… Show more My role -Lead our team in creating innovative programs that influence consumer purchasing decisions.Responsibilities:Brand activation through the following channels:Consumer - direct to consumer marketing including detailed analysis to evaluate volume and profitability impact. Programs include targeted geo sweepstakes, on pack promotions, loyalty offers, App driven awareness and evaluation campaigns, geo fenced mobile offers & extra value coupon partnership with Circle K. Trade - trade marketing including POSM planning & strategy, trade & clerk ambassador programs, national (Nacs, Nightclub & Bar, IPCPR) / regional trade shows & trade websites.1-2-1 / HORECA - retail and nightlife equity building & conversion programs. These programs are geo focused & support both ready made cigarettes and Shisha. TME - implementation, recording and planning tool to ensure optimum success in outlet segmentation and targeting.All responsibilities include strategy development, recruitment for personnel, team building & succession planning, continuous innovation, P&L responsibility, vendor management, brand websites and ROI / ROO transparency. Show less -
Head Of Wholesale, Symbols & Independents UkJti (Japan Tobacco International) May 2012 - May 2013Weybridge, UkLeading a national team with a common goal of executing brand strategy whilst providing a national talent pool for succession planning. To maintain and build outstanding business partnerships with national key accounts.Responsibilities:273 people / UK sales training department / 52% volume and profit in the 2nd most profitable market globally for JTI / $47mm annual budget / strategy development and execution / 46,320 outlets / key account strategy and return on investment /… Show more Leading a national team with a common goal of executing brand strategy whilst providing a national talent pool for succession planning. To maintain and build outstanding business partnerships with national key accounts.Responsibilities:273 people / UK sales training department / 52% volume and profit in the 2nd most profitable market globally for JTI / $47mm annual budget / strategy development and execution / 46,320 outlets / key account strategy and return on investment / succession planning Show less -
Trading Director Field Sales UkJti (Japan Tobacco International) Jan 2011 - May 2012Weybridge, UkLeading a national team with a common goal of executing brand strategy whilst providing a national talent pool for succession planning.Responsibilities:249 people / UK sales training department / $17.7mm annual budget / strategy development and execution / 45,000 outlets / succession planning -
Trading Director Convenience Channel UkJti (Japan Tobacco International) Jul 2009 - Dec 2010Weybridge, UkLeading a national team with responsibility for growing business through national and regional key accounts in the UK.Responsibilities:Team of 10 senior account managers / profit of $160mm PA / 20% UK volume / $8mm annual budget / strategy development and execution / succession planning
Mike E. Education Details
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Ba Hons -
Marketing -
Innovation, Brand Marketing, Selling & Negotiating -
Iese Business School - University Of NavarraLeading Business Performance
Frequently Asked Questions about Mike E.
What company does Mike E. work for?
Mike E. works for Jti (Japan Tobacco International)
What is Mike E.'s role at the current company?
Mike E.'s current role is Global Business Services GM @ JTI | Manila.
What schools did Mike E. attend?
Mike E. attended Staffordshire University, Marketing Week Mini Mba With Mark Ritson, Imd Business School, Iese Business School - University Of Navarra, Imd (International Institute For Management Development) - Business Programs, Harvard Business School.
Who are Mike E.'s colleagues?
Mike E.'s colleagues are Prima Anindya, Kazuhito Harada, Kamil Janus, Ayda Dalili, André Soares Santos, Radomir Stojkovic, Roger Ryan.
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