Mike Edwards

Mike Edwards Email and Phone Number

Tiogo, Global Retail Reach (KWMWW), Win at Retail and push-pull - results driven, sales solutions @ Tiogo Ltd
ringwood, hampshire, united kingdom
Mike Edwards's Location
Ringwood, England, United Kingdom, United Kingdom
Mike Edwards's Contact Details

Mike Edwards personal email

n/a
About Mike Edwards

A passionate and dynamic can-do company owner/investor with a proven track record of consistent over achievement, driving the profitable sales growth of businesses (brand and own label) in the Consumer Electronics, Audio, Mobile Accessory and Gaming sectors, both in the UK and wider EMEA and APAC regions.Highly experienced in devising and executing strategic sales channel development plans in fast paced high growth businesses, utilising exceptional leadership, negotiation and communication skills with a strong entrepreneurial business approach based on an ultra competitive winning style.Focused on category management and retail execution to drive sell through, with an established distribution network that includes multiples, e-tail and specialist retail channel routes to market.High personal standards of ethics and a logical common sense approach are combined with enormous drive, energy, commercial acumen and a results orientated mind-set.

Mike Edwards's Current Company Details
Tiogo Ltd

Tiogo Ltd

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Tiogo, Global Retail Reach (KWMWW), Win at Retail and push-pull - results driven, sales solutions
ringwood, hampshire, united kingdom
Website:
tiogo.com
Employees:
8
Mike Edwards Work Experience Details
  • Tiogo Ltd
    Founder/Director
    Tiogo Ltd May 2007 - Present
    Ringwood, England, United Kingdom
    Specialist sales agency providing full country management and sales team functions for business' requiring an established, experienced and highly successful 'ready made' team to create and execute strategic sales and brand development plans in UK/Ireland retail/etail channels.Focused on exceptional account management, retail execution and sell through, the TIOGO team manage an account base that includes, amongst others: Amazon, Argos, ASDA, Costco, Currys, EE, Exertis, Harrods, Harvey Norman, Inmotion, John Lewis, Maxiim, Morrisons, O2, QVC, Robert Dyas, Sainsbury's, Tesco, Tesco Ireland, Three, Vodafone, Very Group, WH SmithCurrent brand partners include: JLab, anda seat, Skech, Loklik, Eero and Sharper Image.
  • Global Retail Reach
    Co-Founder/Director
    Global Retail Reach Jan 2019 - Present
    Ringwood, England, United Kingdom
    Specialist sales agency providing full country management and sales team functions for brands requiring an established and highly successful 'ready made' team to create and execute sales and brand development plans across the EMEA and APAC regions (offline and online retail).Focused on exceptional account management, retail execution and sell through the Global Retail Reach team is comprised of in-country/region sales professionals who collectively have many years experience of building global brands at a local level.Exclusive brand partners currently include JLab and anda seaT.Global Retail Reach is the trading name of KWMWW Limited.
  • Push-Pull.
    Investor
    Push-Pull. Nov 2020 - Present
    Ringwood, England, United Kingdom
    Push Amazon presence. Pull customers in!Amazon is a complex, self-service behemoth that is constantly changing. We have built the perfect team to help brands navigate this challenging environment. The Amazon channel requires more than an Account Manager, it needs people who are skilled across multiple key workflows - it requires a team! Push-Pull is a market leading Amazon team. Our service centres around our years of experience and skilled resource. We've worked with over 100 brands, supporting them on their Amazon journey and have developed a system for growth. We genuinely believe we can add significant value to any brand with aspirations to grow their Amazon business.
  • Win At Retail Ltd
    Co-Founder/Director
    Win At Retail Ltd Nov 2014 - Present
    Ringwood, England, United Kingdom
    Win at Retail is a well established UK based field marketing agency. We have extensive channel expertise and a leadership team who has 'been there and done it'​, from both from a client and agency perspective.Our range of services include:-Promotional Staffing-In-store Product Training, Vendor Visits & Sales Floor Training-Brand Ambassadors & In-Store Promoters-Merchandising & Compliance Audits-Retail Experience Specialists
  • Sonos Inc.
    Regional Director - Northern Europe
    Sonos Inc. Apr 2007 - Sep 2013
    Winkfield, United Kingdom
    Regional Director - Northern Europe: responsible for development and execution of strategic plans for Sonos business in UK, Ireland, Benelux and the Nordics - the Northern Europe region typically delivering 70%+ of total EMEA business, equivalent to approximately 35% of total World Wide business.Typically delivered 100%+ YOY sales growth.Built (from scratch) and led a team of over 40 personnel across multiple countries within the territory.Responsible for implementing and developing the Retail Experience Specialist (RES) field marketing team concept; now widely adopted as best practice across all Sonos Tier 1 sales territories. Routes to market include, Multiples, e-tail and specialist retailers across Northern Europe.Founder member of the Sonos EMEA Leadership Team.Awarded EMEA region 'Outperformer' 2010.
  • Archos Sa
    Managing Director - Northern Europe
    Archos Sa Apr 2004 - Mar 2007
    Southampton, United Kingdom
    Managing Director for Archos - Northern Europe: responsible for Archos business in the UK, Ireland and Scandinavia.
  • Johnsons Photopia Limited
    Managing Director
    Johnsons Photopia Limited Aug 1988 - Apr 2003
    Newcastle Under Lyme, United Kingdom
    Managing Director (Co-Owner) of Johnsons Photopia Ltd - UK distributor of consumer and professional photographic products. Exclusive UK distribution for brands such as Ricoh Cameras, Mamiya Cameras, Tamron Lenses, Durst Darkroom Equipment, Cokin Filters, Gepe Slide Mounts, Microtek Scanners etcAlso established subsidiary companies: Magezine Publishing Ltd (creators of ephotozine) and JP Interactive Ltd.

Mike Edwards Skills

Product Management Channel Consumer Electronics Product Marketing Multi Channel Marketing New Business Development Negotiation Managing Start Ups Strategic Planning Strategic Leadership Entrepreneurship Channel Strategy Leadership Start Ups Sales Process B2b Direct Sales Strategic Partnerships Brand Development International Sales Go To Market Strategy Key Account Management P&l Management Channel Partners Product Launch Competitive Analysis Marketing Management Sales Operations E Commerce Strategy Sales Management Solution Selling Mobile Devices Account Management Cross Functional Team Leadership Business Development International Business Product Development Market Analysis Management Marketing Strategy Business Strategy Sales Retail Marketing Business Planning Business To Business Team Management

Mike Edwards Education Details

Frequently Asked Questions about Mike Edwards

What company does Mike Edwards work for?

Mike Edwards works for Tiogo Ltd

What is Mike Edwards's role at the current company?

Mike Edwards's current role is Tiogo, Global Retail Reach (KWMWW), Win at Retail and push-pull - results driven, sales solutions.

What is Mike Edwards's email address?

Mike Edwards's email address is mi****@****nos.com

What schools did Mike Edwards attend?

Mike Edwards attended University Of Hertfordshire, Brockenhurst College.

What are some of Mike Edwards's interests?

Mike Edwards has interest in Football, Property Investment, Music, Season Ticket Holder, Travel.

What skills is Mike Edwards known for?

Mike Edwards has skills like Product Management, Channel, Consumer Electronics, Product Marketing, Multi Channel Marketing, New Business Development, Negotiation, Managing Start Ups, Strategic Planning, Strategic Leadership, Entrepreneurship, Channel Strategy.

Who are Mike Edwards's colleagues?

Mike Edwards's colleagues are Davy Sweeney, Dean Clark, Charlie O'regan, Taraienn Richards, Joel Armstrong, Luke Stubbington.

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