Account Supervisor
Greater San Diego Area
Client List: Valley View Casino & Hotel, San Diego Gulls, and Penske Automotive.Led a team of Account Coordinators and Account Executives in managing comprehensive campaigns across TV, radio, digital, direct mail, OOH, and print for major clients. Provided strategic direction to ensure campaign goals were achieved, overseeing the design, production, and execution of creative materials, including sponsorships, ads, and websites. Developed and managed presentations, proposals, budgets, and media plans while analyzing performance metrics to drive continuous improvements and optimize results.Managed the design, production, and execution of creative campaigns, sponsorships, TV and radio spots, digital, print ads, and websites. Ensured all media schedules ran accurately and traffic weekly radio and TV media. Evaluated and analyzed digital campaign results and performance metrics. Drove continuous improvements by monitoring consumer insights, advertising channels, and campaign results.