Marketing & Sales Operations - Western Region

Drove year-over-year growth and market share encompassing 6 zones and 28 districts within region. Functioned as subject matter expert and lead communicator for product, go-to-market strategies, and incentives to field personnel and dealer network. Managed field operations with focus on high volume models and launch brands. Facilitated Disney Workshops for dealers and dealer groups.Notable Achievements:• Developed strategies driving YOY sale growth over 5-year period, gaining .9 market share points.• Grew California electric vehicle (EV) sales, exceeding state mandates and representing 65% of domestic EV sales.• Analyzed complex market data, provided insights and solutions, maximizing efficiencies and build sales volume.• Trained 700+ region dealer employees facilitating Disney Workshops, advancing customer satisfaction rankings from 10th to 4th among all manufacturers.• Enriched field communications with timely and content valued messages using varied social media sources, maximizing efficiencies of field and dealer personnel time.• Formulated monthly model-by-model lease strategies by analyzing all regional manufacturer leases, delivering competitive lease offerings based on specific geography and growth of 7% through 3-year period.

Managed all go-to-market strategies for major divisions in succession: Buick, GMC, and Chevrolet Truck. Directed all dealer marketing group communications, managing both advertising and event marketing agencies. Governed budgets, brand launches, and agency communication to field personnel.Notable Achievements:• Established unique marketing strategy using seamless local / national advertising approach resulting in sales growth within each division: Buick +10% / GMC +19% / Chevrolet +18%.• Conceived and executed annual event for top dealers within the region, becoming a “must” event for volume dealers to receive an invitation, generating 12% incremental sales.• Managed 40% marketing budget cut in 2008 by maximizing efficiencies and leveraging resources resulting in preserving a monthly advertising presence.

Oversaw and developed advertising and marketing strategies for GM divisions in California. Directed agencies in all media formats from concept development through final product, including research methods to determine consumer acceptance. Governed all advertising elements for company’s first online shopping and buying website.Notable Achievements:• Organized a thorough review process, selected 2 agencies to lead website design and site name suited for global application and trademark.• Orchestrated dealer meeting content, driving understanding of rapidly changing advances and assisted dealers with web design and online strategies, gaining dealer acceptance and respect.