Mike Ferrante Email & Phone Number

New York, Ny, Us

New York, New York, United States

-Lead post-sale account management for major brand clients in the sports and entertainment space.-Manage client relationships to retain existing partnership agreements and identify upselling opportunities.-Develop domestic and global marketing strategies that work to meet clients’ goals and increase value of partnerships YoY.-Spearheaded content strategy that resulted in doubling our social reach with 75% of our properties and a national TV campaign that doubled traffic from the year prior for NFL league partner.-Communicate and present to high-profile and high-net worth individuals, including brands, properties, and talent.

New York, New York

-Oversee MLB's Player Social Program which includes over 1,700 players across MLB and MiLB.-Manage a team of four coordinators who are fully remote across the country.-Develop player content strategy for MLB jewel events including Opening Day, All-Star, andthe postseason.-Lead player outreach for social media content opportunities, maintaining relationships withover 30 agencies.

New York, New York

-Grow the MLB Player Social Program to 1,000+ players.-Create, curate, and distribute content to all players in the program on a daily basis.-Work closely with a subset of priority players on content planning, custom content creation, and player marketing.-Develop and maintain agency relationships to understand players' wants and needs, create content in collaboration, and facilitate player appearances on internal and external channels.-Identify and distribute notable analytics to help improve player performance on social media.

Secaucus, New Jersey

• Monitored and reported on NBA, WNBA, and G League telecasts for content evaluation, storyline monitoring, and internal archiving in the Broadcast Operations Center.• Traveled as a Timeout Coordinator for NBA, WNBA, and Jr. NBA telecasts, maintaining the rules and regulations of the NBA and providing in-game communication to our network partners.• Assisted in bringing the inaugural Jr. NBA World Championship to life by traveling to regional events across the country and working with Fox Sports to broadcast the championship event. • Worked as a member of the Commissioner's Awards for Innovation-winning 2018 Summer League Optimal Broadcast team, spending a week in Las Vegas testing out social integration, broadcast technologies, and styles of calling the game.

Landover, Maryland

• Curated and posted content across all Redskins Rewards social media channels. • Updated and assigned daily premium sales leads. • Inventoried and distributed Redskins Rewards merchandise to season ticket members. • Assisted in event planning for the Pro Bowl, Chalk Talks, and other Redskins Rewards experiences.

New York, New York

• Managed outreach of a 1400+ writer community. • Managed social campaigns for Slant content, working extensively in Facebook Power Editor and Hootsuite.• Edited, packaged and curated thousands of stories for distribution on Slant’s website, app and social channels. • Contributed features, interviews, event coverage, listicles, and commentary that garnered 60,000 views and 2,000 shares.• Pitched breaking news and trending topics to Slant writers.

New York, New York

• Educated business owners on the power of Yelp and its advertising platform. • Maintained a sales pipeline of over 500 accounts in pursuit of generating revenue for the company.• Developed client relations in order to foster warm leads.

Master’S Degree, Sports Industry Management

Bachelor Of Arts (Ba), Media Arts And Design

Activities and Societies: Student Ambassadors, Outriggers Peer Educators, Make Your Mark On Madison, Orientation