Mike Giovinelli Email & Phone Number

Manchester, New Hampshire, United States

Manchester, New Hampshire, United States

Manchester, Nh

As Director, Strategy & Planning, I was responsible for the strategic positioning of GYK Antler clients and ensuring all marketing plans and activities are based on strategic insights to meet client goals and objectives.

Manchester, Nh

At GYK Antler, strategy is the thread that ties all of our client work together. As strategists and planners our mission is to create and establish the foundation for all marketing to stem from and ensure all work at GYK Antler is driven based on tangible goals and objectives and quantifiable measures of success. We are ultimately responsible for contributing strategy to the positioning, packaging and promotion of all GYK Antler clients. We believe that strategy is at the heart of all client engagements at GYK Antler, and act as champions to ensure it.

Stratham, Nh

Own the relationship between Timberland and key licensee partner in selected categories, to include the planning/reporting of their business, oversight of their product and marketing, distribution, COC compliance, adherence to contractual and regulatory commitments, and rolling 5-year plan for growth. Supporting the licensee to achieve annual financial targets and establishing control-related standards and procedures

Stratham, Nh

-Leveraged consumer insights to develop and execute the brand strategy for the men’s footwear business-Collaborated with regional marketing teams to understand market nuances and develop sell-in and sell-thru materials for globally relevant initiatives-Partnered with men’s footwear product teams to become product expert and liaison into brand storytelling-Presented key collection support and marketing programs at key “Go To Market” stage gates-Representative from Global Brand Marketing team for “values” related initiatives-Lead development of global brand music strategy with external agency partners and cascaded information to global and regional marketing teams

Manchester, Nh

-Leading cross-functional agency teams to guide and grow individual accounts-Serving as client’s key agency representative for execution of all projects and to provide strategic, actionable recommendations-Managing and building client relationships, ensuring strong agency partnership, better understanding of overall marketing objectives and fulfillment of client business goals and needs -Conducting strategic planning and development sessions, internally and with clients-Ensuring creative is on-brand, on message, and meets all strategic business objectives-Managing and mentoring junior team members