Mike Grady Email and Phone Number
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Content Strategist and Social Media Director who has built and developed audiences in the US and UK across a range of sectors with a focus on quality storytelling, engagement, and creating a positive working environment.
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Evp, Content And Influencer StrategyBursonNew York, United States
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Evp, Content & Influencer StrategyBurson Nov 2024 - PresentNew York, United States -
Svp, Content & Publishing StrategyBurson Jun 2024 - Nov 2024New York, United States
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Svp, Content + Publishing StrategyHill+Knowlton Strategies Feb 2020 - Jun 2024New York, United States -
Social Media Expert, Creative Strategist, CopywriterSelf-Employed Sep 2017 - Feb 2020Greater New York City AreaI help brands with content strategy and creative concepts. Working both agency and client side, I build strategies and create high-quality editorial frameworks. Projects include Eurosport, Puma Football and Circle K x NASCAR.
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Social Media DirectorCopa90 Apr 2018 - Dec 2019Greater New York City Area -
CopywriterCycle Jan 2018 - Mar 2018BrooklynCreating concepts, story execution, and writing copy for Eurosport UK's Snapchat Discover channel during the PyeongChang 2018 Winter Olympic Games. Our stories attracted over 8m unique viewers and clocked up 40m views in total. -
EditorWe Are Social Jan 2016 - May 2017LondonI helped brands like adidas Football, adidas Tennis, adidas Running, Y-3, Walkers, and Visa develop editorial strategies and define their tone of voice to stand out in a crowded market. I worked with a great, innovative team who looked to push the boundaries of social. From revolutionizing the influencer market with adidas Football’s Tango Squads, to reinventing transfer announcements with the Pogba x Stormy activation.This role also involved managing writers to produce copy, and working with creative to ensure everything was aligned. As well as ongoing copywriting, I developed strategies to develop communities and create social guidelines for clients to take in-house.I also hosted an event on Live Streaming 101: https://www.facebook.com/wearesocial/videos/10154891175523706/ -
Digital Communications ManagerUk Sport Jul 2013 - Dec 2015London, United KingdomI was the Digital Communications Manager at UK Sport, leading on website and newsletter management, content production and strategy.I was the project manager on the website rebuild, delivered to deadline and under budget, as well as being the content editor for the site itself. I produced digital content across digital platforms to ensure UK Sport reached its core audience and engaged them accordingly.Managing UK Sport's direct-to-consumer marketing database also falls within my remit. I advise on data collection strategies and how the organisation can be make use of its assets to grow its numbers in a responsible way. I analyse the information across all digital platforms aiming to improve performance and identify trends which can help UK Sport serve its audience better. As part of the #EveryRoadtoRio major events campaign, I work together with other teams and governing bodies to ensure effective communications and maximise opportunities to sell tickets. -
Writer, Copywriter, Web EditorFreelance Jan 2012 - Jul 2013LondonI worked as a freelancer for a number of years, performing different roles for different clients. From minute-by-minute coverage for Eurosport, copywriting for Coca-Cola, proof reading for Pan Macmillan to digital content strategy and production for UEFA Champions League on behalf of Pitch PR. Other clients included the Guardian, Zone Content, the Press Association, Insight Guides and the Man Booker Prize.
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Senior Writer - C4 ParalympicsZone May 2011 - Sep 2012London, United KingdomI was the senior writer on the C4 Paralympics website, covering live events in the run up to London 2012 and then working with Sunset + Vine | IMG during the games as sub editor. I worked with my editor to develop a content strategy to pitch to Channel 4 and then develop the content once approved. We worked to develop C4 Paralympics' fledgling social media channels while enhancing the tone of voice across all Channel 4 accounts. I regularly interviewed athletes to help grow their profile and that of the website while identifying and reaching new audiences. I provided live event coverage including minute-by-minute coverage on the website as well as complimentary social media content. We were responsible for helping to build relationships with governing bodies and other media outlets as Channel 4 aimed to enhance its sports offering.Whilst at Zone, I also provided editorial cover for the BT's Life's A Pitch football website. -
Freelance Football JournalistThe Morning Star Sep 2008 - Sep 2011I covered football for The Morning Star, mainly based in London as well as games in the North East as a fully accredited Premier League reporter. I was expected to attend matches with full press access and file a match report with post-match quotes.I would also contribute feature articles on an ad hoc basis including World Cup previews and end of season round-ups.
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Web Production EditorPan Macmillan Publishers May 2009 - Apr 2011London, United KingdomFilming and editing video interviews with authors and live event footage.Creating editorial content across various websites and interviewing authors while ensuring high quality copy. Create and send HTML email newsletters using Silverpop & manage newsletter dataEnsure that customer enquiries are dealt with accordinglyLiaising with marketing, publicity, sales and editorial departments to ensure website mirrors requests of the company as a wholeGuarantee the e-commerce of the website is working efficientlyManaging the Google Analytics accounts and analysing data to optimise web success -
Web EditorVirgin Media Jan 2009 - Apr 2009London, United KingdomI was hired on a short-term contract to build the new customer service website following a re-brand. My role consisted of:CMS Content uploadHTML formattingPreparing images for upload -
Website AdministratorComedy Central Oct 2008 - Dec 2008I was hired on a fixed-term contract to help with the launch of the new Comedy Central website as part of the merging of services with MTV. I was responsible for writing content for the Comedy Central website, highlighting clips for editing into short clips, uploading content and sourcing new content.
Mike Grady Skills
Mike Grady Education Details
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Journalism; Journalism -
St Joseph'S Rc 6Th FormLaw, Geography And History -
St Wilfrid'S Rc Comprehensive SchoolGcse
Frequently Asked Questions about Mike Grady
What company does Mike Grady work for?
Mike Grady works for Burson
What is Mike Grady's role at the current company?
Mike Grady's current role is EVP, Content and Influencer Strategy.
What is Mike Grady's email address?
Mike Grady's email address is mi****@****ies.com
What is Mike Grady's direct phone number?
Mike Grady's direct phone number is (781) 541*****
What schools did Mike Grady attend?
Mike Grady attended University Of Central Lancashire, St Joseph's Rc 6th Form, St Wilfrid's Rc Comprehensive School.
What are some of Mike Grady's interests?
Mike Grady has interest in Writing, Football, Sport, Paralympics, Publishing, Journalism.
What skills is Mike Grady known for?
Mike Grady has skills like Writing, Cms Management, Social Networking, Journalism, Online Journalism, Interviewing, Live Events, Sports, Social Media, Cms, Interviews, Publishing.
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