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“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about." - Seth Godin. Let me help you figure out what else you can give your prospects and customers. Maybe it’s just a reframe, a better story. Maybe it’s identifying more/better benefits. Or maybe it’s adding more value.Let’s brainstorm it. Then make it happen!I’m a strategic marketing expert with 25 years of diverse and progressive marketing experience. I really enjoy helping clients define their ‘big picture’ offering, then figuring out how to creatively share that offering with the right audiences, at the right time. As an analytical, patient, and energetic problem-solver, I’m proficient in digital and traditional content creation. And I have a proven history of marketing in the Senior, Healthcare, Technology and Services markets. Some of the skillsets I bring to your challenges include: • Market research• Marketing strategy• Integrated marketing • Referral Marketing • C-Suite sound boarding• Consistent brand messaging• Copywriting, editing, and review• Content development • Campaign development experience• Marketing material design• Expert in video production• Testimonial acquisition• Storytelling• Sequential email campaigns• eCommerce• Microsoft Office, email & video software• Team collaboration• Remote working experienceToday, more than ever, smart marketing strives to make the right connections. How can you ensure you’re putting your best offer in front of your best prospects? Let’s connect.
Gruber Creative Media
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Marketing Strategist | Content Creation | Video ProductionGruber Creative Media Aug 2021 - PresentLouisville, Kentucky, United StatesActively seeking full-time, part-time and/or project work in marketing strategy and content creation. Happy with remote work, but bring much more in person, especially for brainstorming, C-Suite sound boarding, and concept hardening.
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Nurture Marketing & Content Production For Real Estate CrmRealvolve, Inc Jul 2020 - Jul 2021Denver, Colorado, United States• Developed 20+ nurture email and video campaigns to increase engagement of Real Estate agents with SaaS products and services.• Included pre-demo, post-webinar, general (45 days), and long-term (60+ days). Also created full funnels, landing pages, sales promo video/emails, GameChangers e-newsletter, and cut up webinars for multi-purpose micro-content.• Collaborated with sales teams to strengthen client relationships and generate new revenue opportunities. -
Healthcare & Tech Marketer | Marketing Strategy | Content Production | Animated Video ProductionMedtech Evolutions Mar 2019 - Jul 2020Louisville, Ky• Managed client marketing strategies and product promotion campaigns for healthcare and technology services with a focus on chronic disease states.• Instrumental in making high-level introductions between healthcare and technology companies for remote patient monitoring, chronic care management, and telehealth. -
Digital Marketing Specialist | Strategy | Video Producer | Creative ConceptingCi Media Jan 2016 - Jun 2020Louisville, Ky• Devised marketing packages for leading technology provider to senior living communities, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase lead generation and lead conversion for clients.• Designed, managed, and maintained company website by writing content, directing video designs, and designing email, HTML and in-text email promotions.• Cultivated and maintained library of 100s of digital assets such as photos and videos. -
Marketing Strategist | Content Production | App Creation | Customer Engagement CampaignsBdry Waterproofing And Foundation Repair Jun 2014 - Dec 2015Louisville, Ky• On national marketing team in 2015 responsible for the most successful lead generation. • Designed sleek, on-brand graphics for traditional and digital marketing campaigns.• Crafted effective copy for marketing campaigns resulting in higher ROI and exceptional SEO. • Directed development of 16 product animations, lead magnets, Facebook ads, presentations (Prezi), whiteboard videos, remote home inspection app and more.
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Marketing Strategist | Creative Content Production | Video ProductionElbow Grease Interactive Marketing Group (Egi) Aug 2007 - May 2014Louisville, Ky• Developed 5 national & international web portals, plus web launch and ongoing support.• Included: marketing strategy, creative direction, project management, web development, web IT management (database, hosting, server, domains, email & security), video production, print collateral creation, coordination and fulfillment, co-branding support, content syndication setup, sales presentation creation, and implemented focus groups to gauge national opinions.
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Strategist & Referral Marketer | Content Production | Copywriter | Video ProductionBdry Waterproofing And Foundation Repair 2001 - 2007Louisville, Ky• Created an aggressive referral program that grew referral income by 35% for the southeastern US markets.• Produced TV and radio spots, most powered by testimonials.• Developed animated stickman TV spots AND blues radio commercials with an authentic blues band (picked up nationally).• Advised on development of new service and product offerings to increase shares in emerging markets.
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Marketing Director & CopywriterWest Ip Communications 2001 - 2005Louisville, Ky• Expanded new businesses by developing powerful sales, advertising, and marketing campaigns for an IP Telephony business.• Worked with sales leader to build innovative BEFORE/AFTER sales diagrams and techniques to help sales team educate and sell VALUE over COST.• Built unique customer ‘How To’ guides using only Microsoft WORD.• Had BEFORE/AFTER sales diagrams animated for web online tutorial. -
Director Of Interactive Business StrategiesPower Creative 1999 - 2001Louisville, KyEducated and sold national and regional agency clients for Kentucky's 2nd largest agency on how to use new marketing technologies to promote their products and/or services. Clients included GE Appliances, GE Capital, Lennox, Lexmark, Iomega, and Ingersoll-Rand.Significant contributions:• Part of the team that helped sell and create GE’s first DTC store, Domaine.ca, near Toronto, Canada• Helped expand agency projects while working with GE Capital’s executive staff and in-house marketing team in Raleigh, NC -
Healthcare Marketing SpecialistGruber-Shea Creative Communications Oct 1996 - Oct 1999Louisville, KyBuilt and managed a highly specialized healthcare marketing company targeted to serve physician practice management (PPM) companies. • Directed and coordinated five vendor companies to provide a comprehensive marketing plan for Aesthetics Medical Management, Inc., a national plastic surgery PPM in Hartford, CT. Services included marketing template creation, print media, patient education materials, broadcast production, media placement, corporate and individual practice internet site development, specialty advertising, special events and public relations which generated a new revenue stream through cosmetic versus reconstructive surgery of $100,000 per month.• Increased corporate project organization and production efficiency by integrating Microsoft Excel and the web to create an online scheduling and tracking tool designed to facilitate 100+ concurrent jobs.• Coordinated advertising and PR for Kelson Pediatric Partners, a 200+ physician PPM in Hartford, CT.• Spearheaded OB/GYN PPM guerilla marketing and initial web work for APEX Health, Inc. in Boston, MA• Engineered a full marketing campaign to announce a new integrated delivery network centered around OB/GYNs for PrincipalCare, Inc., a women's health PPM in Nashville, TN.
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Video Copywriter & ProducerImpact Communications 1993 - 1996Louisville, KyDeveloped comprehensive marketing capabilities from project management to full implementation while strengthening client relations and sales skills.• Wrote, directed, produced and promoted a 30-minute documercial for the John-Kenyon Eye Center to educate prospective Radial Keratotomy patients that tripled surgical revenue in 1993.• Managed a $300,000+ print, broadcast and internet budget to generate ophthalmic, infertility and plastic surgery patient leads for MedPartners, a multi-specialty PPM based in Birmingham, AL.• Designed a high-tech fertility website for Reproductive Biology Associates in Atlanta, GA that has generated international traffic; also conducted internet newsgroup research that resulted in a practice-wide protocol change.• Crafted ARTman, an award-winning Louisville Fund for the Arts promotional video that helped attain record contributions in 1994.
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Freelance CopywriterAt Large & Dangerous - Freelance Copywriting 1991 - 1993Louisville, Kentucky AreaFurther honed my copywriting skills. Also gained first video production exposure.Developed corporate taglines for a regional branding agency• Wrote and produced a self-promotional direct mail campaign that was awarded Louisville's Best of Show Addy ("Louie").• Co-wrote a program to help college students get “Cash For College.” Included help producing several TV documercials.
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Advertising CopywriterFessel Siegfried & Moeller Advertising 1989 - 1991Louisville, KyProduced agency and freelance copy for print, video, direct mail, television and radio on local, regional and national levels. • Developed copywriting skills for corporate, identity, retail and point-of-sale advertising.• Created an awareness campaign while employed with Fessel, Siegfriedt & Moeller Advertising that was recognized for excellence by Adweek magazine.
Mike Gruber Skills
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Frequently Asked Questions about Mike Gruber
What company does Mike Gruber work for?
Mike Gruber works for Gruber Creative Media
What is Mike Gruber's role at the current company?
Mike Gruber's current role is Marketing Strategist | Content Creation | Video Production at Gruber Creative Media.
What is Mike Gruber's email address?
Mike Gruber's email address is mi****@****are.com
What is Mike Gruber's direct phone number?
Mike Gruber's direct phone number is (631) 650*****
What schools did Mike Gruber attend?
Mike Gruber attended University Of Louisville, Louis D. Brandeis School Of Law At The University Of Louisville, University Of Louisville.
What skills is Mike Gruber known for?
Mike Gruber has skills like Social Media Marketing, Email Marketing, Seo, Lead Generation, Marketing, Marketing Strategy, Online Marketing, Advertising, Mobile Marketing, New Business Development, Online Advertising, Marketing Communications.
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Mike Gruber
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