Mike Hodgson Email & Phone Number

Boston, Massachusetts, United States

CSO and Patner of PRE Commercial, a life science marketing consulting and insights company, dedicated to helping biotech and pharmaceutical teams get product launch ready—faster, more efficiently, and more effectively. We provide dedicated, experienced commercial partnership to executives and marketing leaders running clinical-stage pipelines.

As agency partner, I played a key role in the growth and success of this start-up communications firm specializing in orphan drugs and pharmaceutical products. I led strategic planning, content, design, and quality control, ensuring creative and operational excellence, managed key client relationships and created compelling new business pitches to win accounts. Supervised the development of over 40 employees distributed across bi-coastal offices through periods of major growth and business challenges. I was instrumental in navigating the company’s acquisition in 2015, including sales strategy, dynamic roadshow presentations, equity and earn-out, and maintaining agency culture post-acquisition.My achievements included:• Continuous promotion throughout my tenure due to creative and managerial excellence (also luck), becoming creative officer and agency owner.• Establishing a new agency positioning to capture orphan drug market and drive new business, leading to revenues increasing from $6M to $24M over a 5-year period. • Playing a key role in the integration of offices in San Francisco and Boston, implementing a strategy to maintain agency culture across distributed locations, while improving opportunities for employee growth and driving increased business.• Identifying a key strategic partner for acquisition in 2015 by Everyday Health for $33MM, and subsequent acquisition by UDG in 2017.• Producing an Emmy-nominated 2016 documentary Rare in Common, a short film exploring the impact of rare disease on individuals, families and society as a whole.

Manhattan/San Francisco/Boston

I directed the strategic creative and content for global pharmaceutical campaigns. I led agency relationships with clients, advocacy organizations and other key stakeholders to help drive strategic unity and messaging consistency across complex competitive landscapes. My successes included:• Recognition with awards including MM&M and PM360 for agency growth, creative excellence and achievement in creative direction. • Identifying key strategic opportunities and drove campaigns for high-value products featuring unique technological innovation, effectively reaching disparate audiences across complex environments.• Directing and ideating the integration of technology, interactivity and user experience into end-product launches within complicated, highly regulated communications environments. • Leading the creative strategy and execution on SOLIRIS® (eculizumab) for paroxysmal nocturnal hemoglobinuria (PNH), widely regarded as the best-ever product launch in ultra-orphan space.

I joined Cambridge BioMarketing to create and direct content for mediums including digital,OOH, DRTV, POS for specialty and Consumer healthcare brands including CUBICIN® (daptomycin) and TOGETHER RX®. I managed a team of copywriters, helping themwith professional and personal development. My achievements in this role included:• Leveraging market insights and research to drive rapid market growth for SOLIRIS®, helping to increase product sales from $100M in 2006 to over $3B in 2019 across multiple indications. • Developing and delivering strategic new business approaches to win consumer and professional AOR accounts, including RENVELA® (sevelamer carbonate), ELAPRASE® (idursulfase), and TOGETHER RX ACCESS®

Greater New York City Area

As a consultant, I provided creative copywriting for pharmaceutical divisions of global communication leaders Saatchi & Saatchi, Euro RSCG and Grey for businesses including consumer (Coppertone® and Dr. Scholl’s®), medical device (SYNVISC®) and pharmaceutical (PRAVACHOL®, LAMICTAL®, RISPERDAL®). I collaborated with clients to expand creative voice, drive conceptual range and increase organic growth and was a key contributor to new business acquisition and wins with existing consumer and pharmaceutical accounts. I worked to promote an inclusive, proactive environment to elevate junior team members and the overall creative product across multiple assignments in different agency cultures.

San Francisco Bay Area

My first copywriting gig was for this agency focused on pediatric products and patient and corporate communications. I directed creative ideation, concept development and execution for pharmaceutical specialty brands and Genentech accounts including Pulmozyme® (dornase alfa) and growth hormone products. My successes here included:• Leveraging my unique skills at integrating complex scientific data with promotional strategy, illustrating real-world impact of clinical trial data endpoints (FEV, 6MWT, and QoL measurements) for clinicians and patient communities.• Leading creative for an innovative Genentech “25 Year Anniversary” campaign, helping drive the agency’s organic business with this key Bay Area client.• Winning a GLOBAL Award for Susan G. Komen® Foundation for “Art. Rage. Us.” branded campaign.