Michael J. Greene Email & Phone Number

Atlanta, Georgia, United States

• Strategy development, management, and implementation of branded client experience across the client journey – i.e.: welcome kits, packaging, terminals , accessories, apps, software, naming, and user interface (UI).• Implementing the transformation of service marketing communications through creating new processes, aligning executive directives, and leading product / technical architecture teams to build.• Leading commercialization and communication of new products / product enhancements for small business clients.• Management of marketing & sales enablement integration for videos, product positioning, and demonstrations.• Merchant Services program advocate for bank-wide Preferred Rewards for Business program.• Contributed to the successful launch of Merchant Services for Bank of America in 2021, by leading and coordinating cross-functional teams focusing on the small business client experience.

Greater Atlanta Area

Led and supported delivery of capabilities to capture small business client acquisition market opportunities.• Revenue and Retention: Preferred Rewards for Business Program (Merchant Service Cash Reward Program) was successfully launched on time and is currently growing revenue and retention.• Product and Partnership Management: Continually partner across Bank of America Merchant Services, Bank of America, and fiserv (formally First Data) during set-up, launch, and maintenance of small business products and programs. Delivered an exceptional small business client journey experience through re-engineering product and account boarding tools and processes. • Client and Sales Journey: Successfully rolled out the fiserv Boarding Tool (Marketplace) for Small Business to reduce activation cycle times between sales business consultants and clients. Coordination, prioritization, alignment, and communication for boarding tool enhancement launches• Boarding Tool Enhancement Scorecard: Created monthly quantitative roadmap used to internally prioritize, align, and communicate boarding tool enhancement projects.Provided Pro-Active Product Management Support to Sales. • Competitive Intelligence: Led monthly “Insight to Action” publication and podcast for Sales and Product Management to deliver an exceptional client journey. • Training / Sales Enablement: Partnered with respective teams to create and deliver training materials, communication, and videos to assist Sales execution.

Atlanta, Georgia

Global leader, that for over 40 years has been inventing and reinventing baby toys and gear, launching over 100 new products per year. Brands include: Baby Einstein, Bright Starts, Ingenuity, Oball, and Disney Baby.• Category leader managing and growing global mealtime/feeding category.• Driving communication on category information such as internal sale data, NPD data, global market data, cost of goods, competitive pricing, and product price calculator data.• Developing category strategy and product lifecycle management though short and long-term product line plans (3-5 yr) by brand, channel and price points to drive towards financial goals.• Driving development of individual feeding products through cross-functional teamwork across design, manufacturing, costing, packaging, merchandising, product integrity, and marketing.• Developing product brand strategy for new platform launches, collections, and product concepts that align with branding, as well as, value, good, better, and premium channel segmentation.• Working closely with industrial designers, trend & surface designers, and engineers through product concepting, design, and development – Focusing on the consumer experience.• Collaborating with engineering to prepare new product financial analysis such as pricing, tooling costs and payback analysis and present to executive team for approval.• Developing and scheduling product launches while also planning for production capacity.• Creating 360 product briefs for feeding products, incorporating category insights, industrial and fashion design, messaging, launch strategy, branding and marketing. • Creating & presenting product pitches to the sales team and retailers, both domestic and international, as well as, providing training to educate brand team, sales team, and executive staff.• New products launched in 2017: Ingenuity Chairmate Chair Top High Chairs, Ingenuity 3-In-1 Wood High Chairs, and Baby Einstein 3-In-1 Snack & Discover Seat.

Boca Raton, Florida

Newell Brands (Jarden Consumer Solutions) is a world-class consumer products company with a diverse portfolio of innovative products, over 120 powerful brands and a global presenceSENIOR MANAGER - Product Marketing and New Product Development, Home Environment (2013 – 2016) - New Product Development, Food Saver Team (2010–2013)MANAGER - New Product Development, Kitchen Appliances (2007–2010)• Drive the design, development, testing and implementation of Innovative home products and kitchen appliances based on consumer insights and customer requirements, from inception to commercialization. • New Product portfolios managed includes: Home Environment (air purifiers, heaters, fans, humidifiers, bedding, pain management, and weight scales), Food Preservation (FoodSaver), and Countertop Kitchen Appliances (blenders, toaster ovens, mixers, food-prep and cooking products).• Define and implement distinct industrial design language across different product lines and brands for to drive brand visibility and to gain additional shelf space at different price points.KEY PRODUCTS DEVELOPED• Developing new Connected Home Environment Products with Mobile Applications. • The new FoodSaver platforms that included: FoodSaver 2-In-1 and FoodSaver GameSaver Titanium • New FoodSaver Bag Consumables (Expandable Bag, Liquid Block Bag, Heavy Duty Bag). • Developed new industrial design language for Large, Mid-Size, and Compact Toaster Oven platforms that included Oster, Rival and Sunbeam.ACHIEVEMENTS• Implemented a new successful Star Rating Program for new and existing products to elevate consumer awareness around products and promote sales. • Led the development of the successful Oster “My Blend” Personal Blender (featured in Oprah Magazine)

Miami, Florida

MARKETING MANAGER, Bacardi Innovations Team (2004-2007)• Anchored all activities to set up a new marketing organization that entailed setting up a new team and defined sales strategies.• Identified, evaluated and prioritized project opportunities, and formulated and implemented project plans for research, marketing and sales projects.• Coordinated new concept development, qualitative and quantitative research, brand architecture, package design, advertising creative, development of success criteria, and post-analysis evaluation. • Managed new trademark test marketing, national product launches, advertising and media, including targeted sampling programs, POS, Internet, PR, internal communications, and viral marketing campaigns. • Instrumental in setting up a new Bacardi Innovations company to drive development and promotion of new brands over a 3-year period, and formulated trademark development strategies for new brands.• Successfully launched 3 new brands in 3 years: Island Breeze, Vanille Royale, and Rubi Rey Rum.ASSISTANT MARKETING MANAGER, Bacardi Rum Brand Team (2002-2004)• Formulated and implemented new advertising and media strategies across print/POP, OOH, Radio &TV channels and internet presence to reposition Bacardi brands, to achieve increase in revenue.• Established strategic partnerships for channel network expansion and organized brand promotion programs that included but was not limited to POS marketing and brand presentations.

New York, New York

J.P. MORGAN CHASE & CO., CHASE SMALL BUSINESS FINANCIAL SERVICES, New York, NYASSISTANT VICE PRESIDENT - Marketing & Product Management (1998 - 2000)• Managed all activities to launch mail marketing and telemarketing campaigns that led to substantial increase in response rate through information-based customer prospect targeting.• Delivered actionable, data-driven product reports to help drive improvements to marketing strategies and deliver growth for shareholders and clients.ASSISTANT TREASURER – Project Management (1996 – 1998)ASSOCIATE – Business Intelligence & Content Creation (1995 – 1996)GRADUATE – Chase Manhattan Management Development Program (1994 – 1995)• Researched topics via existing and primary sources, aggregated output from research, and synthesized company and sector level information into competitive intelligence reports.• Designed user-friendly content for internet as intranet portals, brochures, and credit application kits.• Led a cross-functional team in the design and implementation of an online/fax credit application.

Master'S Degree, International Management (Global Mba)

• Specialization: Marketing • Region Focus: Latin America • Language: Spanish • Study Abroad: Trimester at Thunderbird European Campus.

Continuing Education Courses, Ecommerce

Spanish Language

Bachelor Of Science - Bs, International Business